Fashion
US Levi’s partners with bollywood star Alia Bhatt as brand ambassador
She joins the brand at a time when women’s fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they’re becoming essential every day. And Levi’s, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.
Levi’s has appointed Alia Bhatt as its new Global Brand Ambassador, uniting her worldwide influence with the iconic denim label.
The collaboration highlights a major shift in women’s fashion towards relaxed fits, wide legs, and looser silhouettes.
With Alia driving this evolution, Levi’s aims to stay trend-forward, evolving its women’s portfolio beyond classics to style-first relevance.
Levi’s and Alia are united by a shared vision – to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it’s loose fits, wide leg, or reinvented classics, Levi’s women’s portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi’s will continue to innovate with new fits and styles, while staying true to what it has always stood for – timeless denim, made for now.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
On a year-on-year (YoY) basis, final demand prices climbed 3.4 per cent in the 12 months ended February, matching the largest annual increase recorded in February 2025. Margins for apparel, footwear, and accessories retailing declined by 4.5 per cent, BLS said in a press release.
US producer prices rose 0.7 per cent MoM in February 2026, with annual inflation at 3.4 per cent.
The increase was driven mainly by services, up 0.5 per cent, while goods prices climbed 1.1 per cent, led by energy.
Apparel retail margins fell 4.5 per cent.
The data signals broad-based wholesale inflation, with sustained pressure despite weakness in select consumer-facing segments.
The February rise was driven largely by services, which accounted for more than half of the overall increase. Prices for final demand services advanced 0.5 per cent, marking the third consecutive monthly gain. Within this category, prices for services excluding trade, transportation, and warehousing rose 0.6 per cent, contributing nearly three-fourths of the increase. Trade services and transportation and warehousing services also posted gains of 0.4 per cent and 0.5 per cent, respectively.
Meanwhile, prices for final demand goods rose 1.1 per cent in February, the steepest increase since August 2023. Energy prices also increased by 2.3 per cent, while prices for goods excluding food and energy registered a more modest rise of 0.3 per cent.
Fibre2Fashion News Desk (SG)
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The import volume of cotton products fell by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products decreased to **,***.*** million SME in ****, down from **,***.*** million SME in ****.
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