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US’ Nike Q2 FY26 revenue edges up despite sharp fall in direct sales

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US’ Nike Q2 FY26 revenue edges up despite sharp fall in direct sales



American sportswear company Nike, Inc has reported mixed results for the second quarter of fiscal 2026 (FY26) ended November 30, 2025, with revenues rising 1 per cent on a reported basis and remaining flat on a currency-neutral basis at $12.4 billion.

The wholesale revenues rose 8 per cent to $7.5 billion, driven largely by strength in North America. In contrast, Nike direct revenues declined 8 per cent to $4.6 billion on a reported basis and fell 9 per cent on a currency-neutral basis, reflecting weaker digital and owned-store sales.

Nike, Inc has reported mixed Q2 FY26 results, with revenues rising 1 per cent to $12.4 billion.
Wholesale sales grew 8 per cent, driven by North America, while Nike direct declined amid weaker digital demand.
Gross margin fell 300 bps to 40.6 per cent due to higher tariffs.
Net income and diluted EPS dropped 32 per cent, highlighting continued margin pressure.

The gross margin fell sharply by 300 basis points (bps) year on year (YoY) to 40.6 per cent, primarily due to higher tariffs in North America. Net income declined 32 per cent to $0.8 billion, while diluted earnings per share dropped 32 per cent to $0.53, Nike said in a press release.

By segment, Nike Brand revenues increased 1 per cent to $12.1 billion, supported by growth in North America, partially offset by declines in Greater China and Asia Pacific and Latin America (APLA). Nike direct revenues were impacted by a 14 per cent decline in Nike Brand Digital sales and a 3 per cent drop in Nike-owned stores. Converse revenues fell sharply by 30 per cent to $300 million, reflecting declines across all regions.

Selling and administrative expenses rose 1 per cent to $4.0 billion. Demand creation expenses increased 13 per cent to $1.3 billion, driven by higher brand and sports marketing spend, while operating overhead costs declined 4 per cent to $2.8 billion due to lower wage-related and administrative expenses. The effective tax rate rose to 20.7 per cent from 17.9 per cent a year earlier.

On the balance sheet, inventories stood at $7.7 billion, down 3 per cent YoY, reflecting lower unit levels partially offset by higher product costs linked to tariffs. Cash, cash equivalents and short-term investments declined by about $1.4 billion to $8.3 billion, as operating cash flow was offset by dividends, bond repayments, share buybacks and capital expenditure, added the release.

“Nike is in the middle innings of our comeback. We are making progress in the areas we prioritised first and remain confident in the actions we’re taking to drive the long-term growth and profitability of our brands,” said Elliott Hill, president and chief executive officer (CEO) of Nike.

“FY26 continues to be a year of taking action through Win Now, including realigning our teams, strengthening partner relationships, rebalancing our portfolio, and winning on the ground. We’re finding our rhythm in our new sport offence and setting ourselves up for the next phase of athlete-centered innovation in an elevated and integrated marketplace,” added Hill.

“In the second quarter, we demonstrated the resilience of our portfolio, delivering modest top-line reported growth while managing headwinds from repositioning our business in a dynamic operating environment,” he said. “We are making the shifts required to position our portfolio for a full recovery and driving real-time decisions in service of the long-term health of our brands,” said Matthew Friend, executive vice president and chief financial officer (CFO) of Nike.

For the first six months of FY26, Nike reported revenues of $24.1 billion, up 1 per cent YoY, while net income fell 31 per cent to $1.5 billion, underscoring the continued impact of margin pressures despite stable top-line performance.

Fibre2Fashion News Desk (SG)



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South Indian cotton yarn under pressure on weak demand

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South Indian cotton yarn under pressure on weak demand



In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”

In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,****,*** (~$**.****.**) and ****;*,****,*** per * kg (~$**.****.**) (excluding GST), respectively. Other prices include ** combed warp at ****;****** (~$*.***.**) per kg, ** carded weft at ****;*,****,*** (~$**.****.** per *.* kg, **/** carded warp at ****;****** (~$*.***.**) per kg, **/** carded warp at ****;****** (~$*.***.**) per kg and **/** combed warp at ****;****** (~$*.***.**) per kg, according to trade sources.



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Bangladesh–US tariff deal may have limited impact on India

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Bangladesh–US tariff deal may have limited impact on India



The proposed Bangladesh–US trade understanding, which could allow near zero-tariff access for Bangladeshi garments to the American market subject to specific riders, has triggered debate within India’s textile and apparel industry. The real gains from zero tariffs may be limited due to high freight costs, longer lead times, and insufficient capacity in Bangladesh’s spinning and weaving/knitting sectors.

Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.

The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.

However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.

Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.

Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.

Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.

While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.

Fibre2Fashion News Desk (KUL)



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US lawmakers introduce Last Sale Valuation Act to end customs loophole

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US lawmakers introduce Last Sale Valuation Act to end customs loophole



United States (US) Senator Bill Cassidy, along with Senator Sheldon Whitehouse, have introduced the ‘Last Sale Valuation Act,’ legislation aimed at closing a long-standing customs loophole that allows importers to underpay duties by declaring goods at artificially low values. The act would require tariffs to be assessed on the final sale value of imported goods rather than earlier transactions in complex overseas supply chains.

“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.

US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.

If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.

The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.

“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.

Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.

Fibre2Fashion News Desk (CG)



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