Fashion
US Urban Outfitters launches denim-focused On Rotation with Levi’s
This partnership builds on UO’s approach to experiential retail, creating spaces that spark inspiration and invite customers to explore fresh perspectives in fashion, culture, and style. Infused with the energy of a vintage flea market, the concept brings together the latest Levi’s, including 501 90s, 501 Curve, Baggy Dad, Super Baggy Barrel, and Low Loose for her, and 578 Baggy and 568 Loose Straight for him. The collection includes a selected mix of vintage finds, including highly sought-after paper tag jeans and jackets curated by Levi’s and the UO’s Vintage & ReMade teams.
“Urban Outfitters has always been rooted in discovery, and our On Rotation installation with Levi’s takes that to the next level,” said Cyntia Leo, Head of Brand Marketing at Urban Outfitters. “We’ve built a space that feels uniquely UO and gives our community an immersive destination they can’t get anywhere else.”
Urban Outfitters has launched the second season of its On Rotation concept, this time in collaboration with Levi’s.
Running August 22–September 30 online and in five UO stores, the denim-focused experience blends Levi’s icons with UO’s vintage aesthetic.
Highlights include 501s, baggy fits, archival finds, and events such as Levi’s Tailor Shop, local vendor pop-ups, and live music.
The launch will kick off with a flagship event in Austin, TX on August 23, transforming the store and courtyard into a lively, denim-fueled market complete with Levi’s Tailor Shop customization, local vintage vendor pop-ups, live music, and bites from a favorite neighborhood spot. The experience will also roll out to Walnut Creek, Las Vegas, New York City (Broadway), and Miami Beach, where each store will host its own version of the On Rotation buildout with community-driven activations and locally inspired storytelling.
“Our customers have always loved denim that feels both timeless and fresh, and Levi’s On Rotation delivers just that,” said Marybeth Cahill, Chief Merchandising Officer. “From classic 501s to rare archival pieces, the assortment offers the full spectrum—all curated through the distinct Urban Outfitters point of view.”
On Rotation, newly launched in May 2025 with Nike, delivers what today’s customer wants, an experience that is fun, engaging, and rooted in discovery. Built to evolve with each featured brand, the platform pairs curated products with immersive storytelling and design.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Cheap, quick and dependable, Indian yarn, many feel, contributed significantly in turning Bangladesh into a sourcing hub for the world’s biggest fashion brands. But what once looked like a win-win arrangement is now threatening to unravel and at the heart of the current storm is a proposal to slap a ** per cent safeguard duty on yarn imports from India, ostensibly to protect Bangladesh’s domestic spinning mills, which seem to has snowballed into a major bone of contention between the stakeholders, if recent media reports are to be believed, which claimed the garment manufacturers and the textile mill owners took a contrary position on the issue.
Spinning mill owners argue that they are being squeezed to the wall by Indian competitors who, they claim, enjoy generous government incentives at home and therefore export yarn into Bangladesh at prices local producers simply cannot match. The result, they say, is declining sales, mounting losses and, in some cases, shuttered mills. From their perspective, the safeguard duty is not protectionism but survival. Without some kind of barrier, they argue, Bangladesh risks hollowing out a key segment of its industrial base.
Burberry has unveiled its new Gabardine Capsule, celebrating 170 years of the British luxury house. The capsule honours the revolutionary fabric, Gabardine, invented in 1879 by Thomas Burberry, whose weather-resistant properties have defined the brand’s outerwear heritage for nearly 150 years. Worn by explorers and everyday adventurers alike, gabardine remains central to Burberry’s identity.
Burberry has launched its Gabardine Capsule to mark 170 years, celebrating its iconic weather-resistant fabric invented by Thomas Burberry in 1879.
The range reworks parkas, bombers and quilted jackets in brushed cotton nylon gabardine, alongside knitwear and jersey layering pieces.
A heritage label inspired by a 1993 campaign highlights the brand’s countryside roots.
Reimagining signature outerwear styles, the collection features parkas, down-filled jackets, quilted silhouettes, Harringtons and bombers crafted in brushed cotton nylon gabardine. These pieces are dyed in a capsule palette of hamper beige and juniper green.
Layering pieces include chunky ribbed wool-cashmere knitwear and soft cotton melange hoodies, jogging pants and T-shirts. Many styles are detailed with gabardine panels and trench-inspired elements, such as the brand’s signature epaulettes, Burberry said in a release.
Reflecting Burberry’s enduring connection to the countryside and outdoor pursuits, the capsule introduces a specially designed label inspired by an archival 1993 campaign reading: ‘Burberrys grew out of country life.’ The label appears stitched inside coats and jackets, appliqued on jersey styles and rendered as an intarsia motif on knitwear.
Fibre2Fashion News Desk (HU)
Are Bangladesh RMG stakeholders divided on the Indian yarn duty issue?
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