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Vista Alegre signs partnership with India’s Oma Living after exiting joint venture with Shree Sharda

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Vista Alegre signs partnership with India’s Oma Living after exiting joint venture with Shree Sharda


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Nazia BIBI KEENOO

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September 11, 2025

The historic Portuguese luxury brand Vista Alegre, known for its porcelain, crystal, glassware, earthenware, and textiles, has partnered with Oma Living, India’s largest home and decoration retailer. The agreement follows Vista Alegre’s sale of its 50% stake in its Indian subsidiary, previously held through a joint venture with the Shree Sharda Group, according to ECO. The Portuguese group Vista Alegre, owned by conglomerate Visabeira and global football icon Cristiano Ronaldo, brought the athlete on board as an investor after he acquired 10% of the parent company and 30% of its Spanish subsidiary. Vista Alegre finalized the deal in the first half of 2025, a period during which it reported an 8.4% year-over-year drop in profits to €3.6 million. ECO attributed the decline largely to a 35% surge in energy costs and contacted the 200-year-old company for further details about the partnership and its strategy for Asia.

Vista Alegre launched its textile collection in 2020 and subsequently expanded it to include fashion accessories. – Fotografia: Vista Alegre

In a statement to ECO, Vista Alegre Atlantis’s Portuguese management said: “Its expanded network of luxury stores in this segment, in the main cities of India, will allow an increase in the exposure of Vista Alegre brand products, an increase in brand awareness and growth in sales in that country,” adding that it considers India “an absolutely relevant market for its growth in Asia.”

Although sales in Portugal grew by 240,000 euros by June, the company’s main growth continues to come from international markets, which represent 76% of its revenue. Its top three destinations are Germany, Spain, and France. Asia and the Middle East added 4.7 million euros to total sales, prompting the company to establish a new subsidiary in partnership with Cristiano Ronaldo. This unit will focus on developing both the Vista Alegre and Bordallo Pinheiro brands in these high-potential regions.

Vista Alegre’s interim financial report for H1 2025 also confirmed the formalization of the sale of 49% of Vista Alegre Atlantis S.A. to Shree Sharda (based in Delhi), along with the sale of the remaining 1% held by Vista Alegre itself.

Vista Alegre, widely recognized for its fine porcelain and exclusive crystal and glass creations, entered the textile space in 2020 with a collection of scarves and blankets inspired by the decoration of its iconic porcelain collections. In 2023, the brand expanded the line with original fashion accessories. Vista Alegre’s textile collection focuses on carrés, pocket squares, and twillys, handcrafted from pure silk.

In 2019, even before its expansion into textiles, Swiss watchmaker Franck Muller launched a special-edition timepiece, the Franck Muller Atlântico, limited to 20 units and featuring a crystal case crafted by Vista Alegre.

Founded in 1824 near Ílhavo in the Aveiro district of Portugal, Vista Alegre is the oldest porcelain manufacturer on the Iberian Peninsula. The brand also owns Bordallo Pinheiro, and has engaged in creative collaborations with global talents, including supermodel Claudia Schiffer, fashion houses Christian Lacroix and Oscar de la Renta, as well as architects, chefs, visual artists, designers, writers, and musicians.

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India approves $595 mn cotton mission as supply tightens

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India approves 5 mn cotton mission as supply tightens



India has approved a ₹56.59 billion ($595.28 million) Mission for Cotton Productivity at a time when the domestic textile and apparel industry is battling sharp increases in cotton and yarn prices, tight raw material availability and aggressive yarn exports by spinning mills. The industry has once again demanded removal of the 11 per cent import duty on cotton as domestic prices surge in line with the global market.

The Union Cabinet chaired by Indian Prime Minister Narendra Modi approved the Mission for Cotton Productivity for the period 2026–27 to 2030–31 to address declining growth, productivity bottlenecks and quality concerns in India’s cotton sector.

India approved a $595 million cotton productivity mission for 2026-31 to boost yields, quality and self-sufficiency amid rising cotton and yarn prices, tight domestic supply, and higher exports.
The plan focuses on better seeds, modern farming, traceability and processing, targeting higher output, improved productivity, and stronger global competitiveness.

The move comes as cotton yarn prices in key textile hubs such as Tiruppur and Mumbai have climbed sharply in recent days after cotton prices rose by ₹2,000-3,000 per candy. Traders said spinning mills were forced to raise yarn prices to offset higher raw material costs, while domestic supply remained limited because mills were increasingly prioritising exports. According to trade sources, Indian spinning mills are currently exporting nearly 60 per cent of their cotton yarn production compared to around 30 per cent a few months ago, tightening availability in the domestic market.

Against this backdrop, the government’s cotton mission aims to strengthen long-term self-sufficiency and global competitiveness in the sector under the 5F vision—Farm to Fibre to Factory to Fashion to Foreign.

The mission will focus on development of high-yielding, climate-resilient and pest-resistant cotton seeds, along with expansion of modern cultivation techniques such as High-Density Planting System (HDPS), closer spacing, integrated cotton management, and promotion of Extra Long Staple (ELS) cotton.

The government also plans to improve cotton quality through capacity building and modernisation of ginning and processing factories, alongside adoption of best processing practices. Cotton testing infrastructure across the country will be upgraded with modern and accredited facilities to support standardised quality assessment and global benchmarking.

A major component of the programme will be strengthening branding and traceability initiatives under Kasturi Cotton Bharat to position Indian cotton as a premium and sustainable fibre in global markets.

The mission additionally seeks to empower farmers through digital integration of mandis, enabling transparent price discovery, direct market access, and better price realisation through e-platforms.

The programme also includes promotion of cotton waste recycling and circular economy practices, while supporting diversification into other natural fibres such as flax, ramie, sisal, milkweed, bamboo, and banana to complement cotton production and align India’s textile sector with evolving global demand trends.

The mission will be implemented jointly by the Ministry of Agriculture and Farmers Welfare and the Ministry of Textiles. It will involve 10 institutes of the Indian Council of Agricultural Research (ICAR), one institute under the Council for Scientific and Industrial Research (CSIR), and 10 centres of the All India Coordinated Research Project (AICRP) on Cotton operating across major cotton-growing states.

Initially, 140 districts across 14 states will be covered through collaboration between state agriculture departments and ICAR. Around 2,000 ginning and processing factories will also be brought under the programme.

The government aims to increase cotton production to 498 lakh bales of 170 kg each by 2031 and raise lint productivity from 440 kg per hectare to 755 kg per hectare. Around 3.2 million farmers are expected to benefit from the initiative.

The mission also targets reducing cotton trash content to below 2 per cent under Kasturi Cotton Bharat certification and traceability initiatives, reinforcing India’s ambition to build a cleaner, premium-quality and globally competitive cotton ecosystem.

Fibre2Fashion News Desk (KUL)



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ASEAN manufacturing momentum eases in April amid rising cost pressures

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ASEAN manufacturing momentum eases in April amid rising cost pressures



S&P Global ASEAN Manufacturing PMI stood at 50.7 in April, down from 51.8 in March and February’s record 53.8, marking a nine-month low. While the reading remained above the 50 marks, it signalled only modest improvement in operating conditions.

Growth in output and new orders softened, with production nearing stagnation. New orders rose at the slowest pace in eight months, while export orders declined for a second straight month, reflecting a weaker trade environment, S&P Global said in a press release.

ASEAN manufacturing growth slowed in April, with the S&P Global Manufacturing PMI falling to a nine-month low of 50.7.
Output and new orders weakened, export sales declined further, and employment fell for the first time in eight months.
Supply chain pressures and rising operating costs intensified inflation.
Despite weaker momentum, firms remained optimistic.

Supply-side constraints intensified during the month. Delivery times lengthened to a 17-month high as firms increased purchasing activity, putting pressure on supply chains. As a result, inventories of both inputs and finished goods declined, indicating firms relied on existing stocks to meet demand.

Employment conditions also weakened, with staffing levels falling for the first time in eight months, albeit marginally. Meanwhile, backlogs of work continued to rise, suggesting capacity pressures persist.

Inflationary pressures strengthened further. Input costs rose at the fastest pace since March 2022, prompting firms to increase output prices at the sharpest rate in 49 months.

Maryam Baluch of S&P Global Market Intelligence said ASEAN manufacturing remained in expansion territory in April, though growth momentum weakened as output neared stagnation, demand softened, exports fell faster, and employment declined. She noted that price pressures intensified further amid rising operating costs.

“While manufacturing firms in the ASEAN region remain optimistic about continued production growth in the coming year, the overall trajectory will remain dependent on external factors, notably the ongoing conflict in the Middle East, which is also shaping the inflation picture,” added Baluch.

Fibre2Fashion News Desk (SG)



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Moody’s raises Vietnam’s outlook to ‘positive’ from ‘stable’

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Moody’s raises Vietnam’s outlook to ‘positive’ from ‘stable’



Moody’s Ratings recently raised its outlook on Vietnam ‌to ‘positive’ from ‘stable’, citing rising confidence in the country’s ability to strengthen its credit profile over the medium term.

Affirming its ’Ba2’ rating, the agency said Vietnam’s institutional quality and governance were improving due to administrative, legal, and public sector reforms implemented since late-2024, and downside risks from US trade measures had eased compared with what was expected earlier.

Moody’s Ratings recently raised its outlook on Vietnam to ‘positive’ from ‘stable’, citing rising confidence in the country’s ability to strengthen its credit profile over the medium term.
Affirming its ⁠’Ba2′ rating, it said Vietnam’s institutional quality and governance were improving due to reforms implemented since late-2024, and downside risks from US trade measures had relatively eased.

Moody’s emphasised that the country’s growth potential continues to be a primary anchor for its credit profile. This is supported by a diversified export base, recovering domestic demand and robust foreign direct investment (FDI) inflows, all of which provide a solid foundation for macroeconomic stability.

Vietnam has demonstrated a high degree of adaptability to global volatility like fluctuating energy prices, rising shipping costs and inflationary pressures stemming from geopolitical tensions. This resilience is underpinned by a stable economic foundation, a positive external balance and a highly diversified trade structure, it noted.

However, risks within the banking system, vulnerabilities in the real estate market and lingering institutional bottlenecks continue to serve as hurdles for a potential rating upgrade in the future, the rating agency cautioned.

Fibre2Fashion News Desk (DS)



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