Premium Japanese lingerie brand, Wacoal, announces the launch of its latest store at Oberoi Mall, Goregaon, further expanding its presence in Mumbai. Following successful openings at Phoenix Palladium and Sky City Mall, Borivali earlier this year, this new addition marks another milestone in the brand’s ongoing expansion. The Oberoi Mall store reinforces Wacoal’s commitment to making luxurious, well-fitted intimate wear more accessible to women across the city, blending comfort, innovation, and elegant design in every offering.

Strategically located in one of Mumbai’s most visited lifestyle hubs, the new store is set to cater to the dynamic preferences of women in the Goregaon region, ranging from busy professionals to modern brides and style-conscious shoppers preparing for the festive and wedding season.

Wacoal has opened a 780 square feet store at Oberoi Mall, Goregaon, strengthening its Mumbai presence after recent launches at Phoenix Palladium and Sky City Mall.
Featuring everyday essentials, bridal lingerie, seasonal fashion, sleepwear, and AW’25 collections, the store blends premium design, comfort, and fit, with trained experts offering personalised assistance.

“Wacoal is more than just lingerie, it’s about empowering women through confidence and comfort,” said Ms. Pooja Merani, COO, Wacoal India. “Our presence at Oberoi Mall brings us closer to a vibrant, urban audience that seeks thoughtful designs, and superior fit. With the festive and bridal season approaching, this store allows us to better serve women looking for everyday comfort as well as indulgent, occasion-specific pieces.”

“We are delighted to open yet another store in Mumbai, a city that continues to inspire us with its diversity and dynamism,” shared Mr. Hirokuni Nagamori, CEO, Wacoal India. “The new Oberoi Mall store reflects Wacoal’s core promise of offering premium lingerie with unmatched comfort, quality, and fit. We are committed to providing every woman with an elevated innerwear experience, one that empowers her daily and celebrates her individuality.”

Spanning 780 sq. ft., the store has been thoughtfully designed to enhance customer flow and provide a seamless shopping experience. Beyond its private fitting rooms and sleek interiors, the layout includes intuitive product zoning and digital displays highlighting the latest collections and campaign visuals, adding a layer of visual storytelling to the space. Dedicated assistance from trained fit experts ensures each woman finds her ideal size and style with ease.

The Oberoi Mall store will showcase an elevated selection of Wacoal’s everyday essentials and signature collections, including BASICS, bridal lingerie, seasonal fashion drops, sleepwear, and loungewear. With an emphasis on luxurious fabrics, innovative design, and fit-first philosophy, the brand continues to offer something for every body type, mood, and moment. The store also features the latest Autumn/Winter 2025 (AW’25) season launches, giving shoppers early access to the newest styles and trends.

Wacoal’s retail strategy in India remains focused on deepening its presence in key metros while expanding across emerging cities. With 18 exclusive stores now operational across the country and more in the pipeline, the brand is steadily expanding its reach while complementing its strong digital and multi-brand outlet presence.

As it strengthens its footprint in India, Wacoal remains committed to delivering intimate wear that celebrates individuality, craftsmanship, and the evolving lifestyles of modern Indian women.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)