Business
Walmart teams up with Spain’s La Liga, furthering the retailer’s investment in soccer
Real Madrid’s Spanish defender #20 Francisco Garcia fights for the ball with Barcelona’s Spanish forward #19 Lamine Yamal during the Spanish league football match between FC Barcelona and Real Madrid CF at Estadi Olimpic Lluis Companys in Barcelona, on May 11, 2025.
Lluis Gene | Afp | Getty Images
Walmart is bringing its brand to the biggest match in soccer.
The nation’s largest retailer plans to announce Thursday a partnership with Spanish soccer league La Liga as it looks to expand its foothold in soccer and capitalize on its growing fandom in the U.S.
Under the partnership, Walmart will become the first presenting partner of La Liga’s “El Clásico,” a rivalry matchup between its two powerhouse teams: FC Barcelona and Real Madrid CF.
“Teaming up with La Liga and El Clásico enables Walmart to fuel the energy create unforgettable experiences and give fans more ways to celebrate the game that they love,” Walmart Chief Marketing Officer William White told CNBC in an interview. “Ultimately, Walmart is looking to make it easier for fans to engage and participate in the game.”
The partnership will include a new logo featuring Walmart as the presenting partner for the rivalry matchup, which will be used across the U.S. and Canada and debut this season.
The rivalry game dates back to 1929 and has routinely attracted 650 million viewers across more than 180 countries, according to Walmart and La Liga.
The first El Clásico, which translates to “the classic” in Spanish, of the 2025-26 season is scheduled for Oct. 26 in Madrid, with the second match on May 10 in Barcelona.
Walmart and La Liga will launch the partnership ahead of the first match-up with a full weekend of fan events in Houston starting Oct. 24. The partnership will include large-scale viewing parties, concerts, meet-and-greets with former stars, co-branded merchandise and retail promotions.
“The U.S. is the top market for the league [La Liga] in terms of audience and business outside of Spain,” said Boris Gartner, partner and president at Relevant Sports, which together with La Liga formed the 50-50 venture La Liga North America to represent the Spanish league in the U.S., Canada, Mexico and Central America.
La Liga North America manages the league’s media rights and commercial agreements.
“This is not just about slapping two logos side by side. This is a true partnership with what we’re building,” Gartner said.
Spanish powerhouse clubs Real Madrid and Barcelona have been home to some of the biggest global names in soccer — including superstar Lionel Messi, who played for Barcelona until 2021 and now plays for Major League Soccer’s Inter Miami, and more recently the young French star Kylian Mbappe, who joined Real Madrid.
In the U.S., Disney’s ESPN airs La Liga games on its streaming platforms and TV networks. The company said in August the 2024-2025 season was its most successful for the league on ESPN platforms yet, with 5.4 billion minutes viewed across its networks and streaming services.
The Spanish league’s multi-year deal with Walmart is meant to build on this growing audience for La Liga soccer in the U.S., as well as the growing soccer fanbase ahead of the 2026 World Cup, which will take place across the U.S., Mexico and Canada.
“We came in knowing that the World Cup was happening in 2026 and that the sport was growing significantly in in the U.S., and that we needed to be part of that growth not just from a business perspective for the league in the large media market in the world, but also with the opportunity to help fuel the growth of the sport,” Gartner said.
In July, Walmart struck a multi-year deal with MLS to become an official sponsor and partner of the league. As of early May, MLS sponsorship revenue was up double-digits compared with 2024, CNBC reported earlier this year. Likewise, the U.S. soccer fanbase has surged, particularly since Messi joined the MLS ranks in 2023.
Business
From office desks to dark streets: How the oil crunch is reshaping daily life in different nations – The Times of India
A month into the Middle East conflict, its ripple effects are felt across economies worldwide. The crisis was triggered on February 28, when the United States and Israel launched joint strikes on Iran, setting off a chain of events that has tightened Tehran’s grip over the strategically vital Strait of Hormuz. This narrow sea passage, linking the Persian Gulf with the Gulf of Oman and the Arabian Sea, remains one of the world’s most critical energy routes. At its narrowest, it spans just 29 nautical miles, with limited navigable channels for shipping.Carrying around 20 million barrels of oil daily, nearly a quarter of global seaborne trade, any disruption here has far-reaching consequences. As supplies come under strain, countries are scrambling to manage the fallout while cushioning consumers through a mix of policy responses. While some have raised fuel prices, others restructured taxes to protect consumers.
Vietnam
Vietnam consumers have breathed a sigh of relief as the country has lowered fuel prices. Faced with a sharp spike in fuel costs, Vietnam rolled out emergency measures to bring costs under control. Authorities have suspended environmental protection taxes on petrol, diesel and aviation fuel until mid-April, in a bid to steady the domestic market. The trade ministry described the step as “an urgent and effective solution to stabilize the petroleum market and ensure national energy security amidst the escalating conflict in the Strait of Hormuz, which is creating the ‘biggest energy bottleneck ever’.” The move has led to a steep fall in prices, with petrol dropping by roughly 26% and diesel by more than 15% after earlier surges.
Venezuela
In Venezuela, prolonged high temperatures have intensified pressure on an already strained power system, prompting the government to scale back activity. Interim president Delcy Rodriguez announced a week-long suspension of work across the public sector, including education, as part of an electricity-saving drive. “During this Holy Week, I want to announce that I have decreed days off on Monday, Tuesday, Wednesday, Thursday and Friday for the entire education sector,” she said, adding that the country had endured “45 days of high temperatures.” While essential services will remain operational, the step reflects ongoing challenges in managing electricity demand.
India
In India, the government has taken a range of steps to cushion consumers and companies from the ongoing energy supply crisis. With refining costs climbing sharply, the government reduced excise duty on petrol and diesel by Rs 10 per litre each, despite the impact on state revenues. At the same time, export duties were introduced on diesel and aviation turbine fuel to manage supply pressures. Officials insisted there is no shortage of petrol, diesel or LPG, dismissing claims of disruption as a “coordinated misinformation campaign.” Domestic LPG availability remains stable, with production increased and states asked to expand commercial distribution.
Pakistan
Pakistan is facing mounting pressure from rising fuel costs, with the government adjusting prices selectively while trying to shield consumers. Kerosene prices have been increased by PKR 4.66 per litre to PKR 433.40, effective March 28, even as petrol and diesel rates remain unchanged at PKR 321.17 and PKR 335.86 per litre. Authorities said the decision aims to protect consumers from global price swings, with the state absorbing part of the burden through payments of PKR 95.59 per litre on petrol and PKR 203.88 per litre on diesel to oil marketing companies.At the same time, aviation fuel prices have surged sharply, rising for the fifth time in 28 days. A latest increase of PKR 5 per litre has pushed jet fuel to a record PKR 476.97 per litre, up from PKR 188 at the start of March — a jump of PKR 288. Airlines have already raised fares, with domestic one-way tickets on routes such as Karachi-Islamabad and Karachi-Lahore reaching up to PKR 40,000, while “chance seat” fares have surged by as much as 150%. Amid these pressures, work patterns are also adjusting in response to the energy strain, with measures aimed at reducing overall fuel consumption forming part of the wider response.
Egypt
Egypt has introduced a series of temporary restrictions to reduce energy consumption as fuel costs climb. Retail outlets, restaurants and cafes are now required to shut by 21:00 each night, alongside measures such as reduced street lighting and limited remote working. The government termed these “exceptional measures” in response to mounting pressure on energy supplies. Egyptian PM Mostafa Madbouly said that the country’s petrol expenditure had more than doubled in recent months. Although tourism-related businesses are exempt, the wider economy is feeling the strain, particularly due to reliance on imported fuel.
Sri Lanka
Sri Lanka is tightening energy use as supply disruptions continue to strain the country’s fuel system. With around 60 percent of its energy imported and limited reserves covering barely a month, authorities have reintroduced a QR-based rationing system. Weekly limits have been set, including eight litres for motorbikes, 20 for tuk-tuks, 25 for cars, 100 litres of diesel for buses and 200 for lorries. Fuel prices have also risen by about 33 percent since the start of the war, adding pressure on households.To curb consumption, the government has introduced a no-work-on-Wednesday policy, shutting offices and schools on that day. Alongside fuel shortages, Sri Lankan citizens are also struggling with disrupted fertiliser supplies which could push food prices higher, with estimates pointing to a potential 15% increase, further compounding the cost-of-living strain.
Business
India opposes China-led IFD pact’s inclusion; flags risks to WTO framework and core principles – The Times of India
India on Saturday said it has strongly opposed the China-led Investment Facilitation for Development (IFD) Agreement being incorporated into the World Trade Organisation (WTO) framework, flagging concerns over its systemic implications, PTI reported.The issue was raised at the ongoing 14th ministerial conference (MC14) of the WTO in Yaounde, Cameroon, where Commerce and Industry Minister Piyush Goyal said such a move could weaken the institution’s foundational structure.“Incorporation of the IFD agreement risks eroding the functional limits of the WTO and undermining its foundational principles,” Goyal said in a social media post.“At #WTOMC14, drawing inspiration from Mahatma Gandhi ji’s philosophy of Truth prevailing over conformity, India showed the courage to stand alone on the contentious issue of the IFD Agreement and did not agree to its incorporation into the WTO framework as an Annex 4 Agreement,” he said.Annex 4 of the WTO Agreement contains Plurilateral Trade Agreements that are binding only on members that have accepted them, unlike multilateral agreements which apply to all members.Goyal said that as part of WTO reform discussions, members are deliberating on guardrails and legal safeguards for plurilateral agreements before integrating any such outcomes into the framework.“In view of the systemic issue at hand, India showed openness to have good faith, comprehensive discussions and constructive engagement under the WTO Reform Agenda,” he added.India had also opposed the pact during the WTO’s 13th ministerial conference (MC13) in Abu Dhabi.The Investment Facilitation for Development proposal was first mooted in 2017 by China and a group of countries that rely significantly on Chinese investments, including those with sovereign wealth funds. The agreement, if adopted, would be binding only on signatory members.
Vijaypat Singhania, former Raymond chairman, Padma Bhushan awardee and noted aviator, has passed away.He died in Mumbai at the age of 87.His son Gautam Singhania, chairman and managing director of the Raymond Group, announced the death on microblogging platform X.A company spokesperson said Singhania passed away “peacefully” and his last rites will be performed on Sunday, reported PTI.A recipient of the Padma Bhushan, Vijaypat Singhania was known not only for his leadership at Raymond but also for his passion for aviation. He held a world record for achieving the highest altitude in a hot air balloon.He led Raymond as chairman for around two decades until 2000, after which he handed over the reins of the company to Gautam Singhania. He had also transferred his entire 37 per cent stake in the company to his son.Vijaypat Singhania and Gautam Singhania were later involved in legal disputes, which were subsequently resolved.
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