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VistaPrint has been with me through the years—for thank you cards, holiday gifts, mugs of my friends’ faces as gifts, calendars to make myself a centerfold, family photo books, wedding invitations and subsequent divorce party invites. What can I say, I live a charmed life—and VistaPrint has been there through it all. It has been my consistent go-to for personalized products for the past decade, offering good prices on all my odd-ball creations. So stock up and discover discounts on a selection of marketing must-haves like vinyl banners, business cards, posters, custom mugs, and more. Go ahead, check it out, you know you’ve always wanted to eat off a plate or sleep on a pillow with your loved one’s face on it.

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A Russian intercontinental ballistic missile (ICBM) fired from an underground silo on the country’s southern steppe Friday on a scheduled test to deliver a dummy warhead to a remote impact zone nearly 4,000 miles away. The missile didn’t even make it 4,000 feet.

Russia’s military has been silent on the accident, but the missile’s crash was seen and heard for miles around the Dombarovsky air base in Orenburg Oblast near the Russian-Kazakh border.

A video posted by the Russian blog site MilitaryRussia.ru on Telegram and widely shared on other social media platforms showed the missile veering off course immediately after launch before cartwheeling upside down, losing power, and then crashing a short distance from the launch site. The missile ejected a component before it hit the ground, perhaps as part of a payload salvage sequence, according to Pavel Podvig, a senior researcher at the United Nations Institute for Disarmament Research in Geneva.

The crash was accompanied by a fireball and a noxious reddish-brown cloud, the telltale sign of a toxic mix of hydrazine and nitrogen tetroxide used to fuel Russia’s most powerful ICBMs. Satellite images taken since Friday show a crater and burn scar near the missile silo.

Analysts say the circumstances of the launch suggest it was likely a test of Russia’s RS-28 Sarmat missile, a weapon designed to reach targets more than 11,000 miles (18,000 kilometers) away, making it the world’s longest-range missile.

An Unusable Weapon

The Sarmat missile is Russia’s next-generation heavy-duty ICBM, capable of carrying a payload of up to 10 large nuclear warheads, a combination of warheads and countermeasures, or hypersonic boost-glide vehicles, according to the Center for Strategic and International Studies. Simply put, the Sarmat is a doomsday weapon designed for use in an all-out nuclear war between Russia and the United States.

Therefore, it’s no wonder Russian officials like to talk up Sarmat’s capabilities. Russian president Vladimir Putin has called Sarmat a “truly unique weapon” that will “provide food for thought for those who, in the heat of frenzied aggressive rhetoric, try to threaten our country.” Dmitry Rogozin, then the head of Russia’s space agency, called the Sarmat missile a “superweapon” after its first test flight in 2022.

So far, what’s unique about the Sarmat missile is its propensity for failure. The missile’s first full-scale test flight in 2022 apparently went well, but the program has suffered a string of consecutive failures since then, most notably a catastrophic explosion last year that destroyed the Sarmat missile’s underground silo in northern Russia.

“Come watch me trip balls,” declared Bryan Johnson, the “Don’t Die” longevity entrepreneur, on X a couple of days before he livestreamed himself consuming a high dose of psychedelic mushrooms at a psilocybin center in Oregon on Sunday.

It marked the second act of his stunty new investigation into whether using psilocybin can improve almost 250 wellness biomarkers, including various measures of brain connectivity, cortisol levels, and testosterone.

“There’s a potential for psychedelics to play a more important role in all of our lives, and wouldn’t it be amazing if it was also a longevity therapy,” Johnson proclaimed on the stream. Prior to consuming the shrooms Sunday—which has been legal at licensed facilities in Oregon since 2023—Johnson measured his brain activity with a $50,000 helmet produced by Kernel, a neuroimaging company founded by the 48-year-old. He also took saliva samples and temperature readings. (After his November trip, he shared a lot of information about the state of his erections, but more on that later.)

Then he drank more than five grams of powdered mushrooms mixed with lemon juice, for extra potency. Johnson grimaced, and a bizarre new era of live celebrity psychedelic exhibitionism was born—one that is arguably counter to the introspective nature of the drug. The five-and-a-half-hour livestream, which has been viewed more than 1.1 million times, also featured Johnson’s 20-year-old son Talmage, whose blood he has injected in his efforts to stay young, journalist Ashlee Vance, a DJ set from Grimes, and Salesforce CEO Mark Benioff. YouTuber MrBeast, while pictured on a cartoonish poster advertising the event, did not show up, which most extremely high people would probably count as a blessing.

Observers noted that livestreaming an intense psychedelic trip might not be beneficial, since it can lead to fragmented attention and performance stress. Johnson appeared to acknowledge this before taking the mushrooms, saying, “I guess the biggest question is, can I not go off the rails?”

“Having the whole world being able to watch you may not facilitate the best outcome,” says Rayyan Zafar, a postdoctoral fellow at the Centre for Psychedelic Research and Neuropsychopharmacology at Imperial College London. “Bryan’s setup speaks more to ego enrichment than ego dissolution and is characteristic of many of his pseudoscientific pursuits. These sorts of experiences are often best held with an introspective and internal focus.” (Ego death, where one’s sense of self dissolves, is an experience some people seek when taking various psychedelics.) Jamie Wheal, the author of Recapture the Rapture: Rethinking God, Sex, and Death in a World That’s Lost Its Mind, was more brutal in his assessment, telling WIRED the project is “a circus of self-indulgence” and an exercise in “digital narcissism.” He asked: “Is this the psychedelic renaissance that all the supposed freedom fighters and prisoners of conscience have been stumping for?” (Asked if he would like to respond to critiques of his methods, Johnson told WIRED: “Whoever said this, I wish them well.”)

But while someone tripping balls on camera might seem performative and not particularly riveting—at one point Johnson plays with a slinky after declaring “everything is alive”—his broadcast could also help reduce stigma around drug use. “I think it’s fine and good to show people what the experience [of taking psychedelics] looks like, to demystify it to some extent, to show that it can be beneficial,” said journalist and psychedelics industry consultant Hamilton Morris on the livestream; Morris hosted the Vice show Hamilton’s Pharmacopoeia, which depicted him doing drugs on camera.