Entertainment
Want to watch Super Bowl 2026 commercials early? These ads are already live.
Super Bowl LX is not only the NFL’s biggest stage in 2026 — it’s also a make-or-break broadcast for commercials, with the nation’s top brands spending millions on 30- and 60-second ads aimed at winning over an audience that could top 100 million viewers.
For companies, the reputational and financial stakes are high. Running a 30-second ad during this year’s Super Bowl will cost as much as $10 million, according to Bloomberg News. Advertisers also shell out millions more to produce their spots, often paying top dollar for celebrity spokespeople and to promote their commercials ahead of the big game.
The Feb. 8 game, which will pit the Seattle Seahawks against the New England Patriots, will feature a host of returning advertisers, such as Budweiser and Pepsi, as well as new entrants, including health care company Ro and betting site Fanatics Sportsbook. Many advertisers are aiming for the funny bone this year, hoping to distract viewers from their concerns about the economy and polarized political views, experts said.
“Advertisers are seeing the Super Bowl as an opportunity to catch a break from all of that,” Sean Muller, CEO of advertising research firm iSpot, told CBS News. “They really want to get people to not worry for a few hours. I think that’s why humor has made such a surge.”
Humor was also in evidence in last year’s Super Bowl ads, along with celebrity appearances, a trend expected to take center stage again in 2026, Muller said. Stars in this year’s crop of spots range from Pro Football Hall of Famer Peyton Manning, who appears in a Bud Light commercial with singer Post Malone, to pop star Sabrina Carpenter, who stars in a Pringles ad.
Advertisers typically either pre-release their Super Bowl ad in the days before the game or post a teaser that’s aimed at getting viewers primed for their ad. Check out the already released ads and teasers below for Super Bowl 60.
Bosch Super Bowl commercial
Bosch is teasing its Super Bowl spot with Food Network star Guy Fieri in a 15-second clip called “A Little Buzz.”
The teaser shows a hand brandishing a hair clipper near Fieri’s trademark bleached locks, then flashes an image of him with a dark head of hair — a transformation that set the internet “ablaze,” according to the trade publication The Hollywood Reporter.
Bud Light Super Bowl commercial
This celebrity-studded ad, titled “Keg,” depicts musician Post Malone, Peyton Manning and comedian Shane Gillis reuniting after their 2025 spot “Big Men on Cul-De-Sac.”
In their new 2026 Bud Light ad, the three are at a wedding when a keg of Bud Light slips off a dolly and rolls down a steep hill. The trio — as well as the bride, groom and all the guests — run after it to the soundtrack of Whitney Houston’s “I Will Always Love You.”
Budweiser Super Bowl commercial
Budweiser and its familiar Clydesdale horses may be known as one of the most faithful Super Bowl advertisers. Its 2026 spot — called “American Icons” — is already gaining fans and accolades, with Forbes predicting it is likely to rank as the most popular commercial of the game.
The spot “hits all the right notes, featuring the beloved Clydesdales and an American bald eagle that speaks to unity and national pride,” Forbes noted.
Dunkin’ Super Bowl commercial
Dunkin’ is promoting its 2026 spot with two teasers featuring Ben Affleck, a longtime spokesman for the coffee chain. In the ad, the Hollywood actor tries to convince “Friends” stars Jennifer Aniston and Matt LeBlanc and “Seinfeld” actor Jason Alexander to release the contents of a VHS tape labeled “Network Pilot ’95 v3.”
Presumably, Super Bowl 60 viewers will get a peek at that 1990s pilot when the actual commercial airs on Sunday. “The spot taps into peak Y2K energy,” Parade magazine said.
e.l.f. Cosmetics Super Bowl commercial
The ad from cosmetics company e.l.f. features actor and comedian Melissa McCarthy in a telenovela-inspired spot that depicts her waking up from a car crash in a hospital.
She learns she must master Spanish before watching the biggest reggaeton concert in the U.S. (a nod to the game’s halftime show, starring Bad Bunny), and gets some help learning how to roll her Rs courtesy of e.l.f.’s Glow Reviver Lip Oil.
“McCarthy sees the e.l.f. Cosmetics commercial as a ‘love letter’ to the Latinx community that the brand so closely supports,” People magazine said.
Expedia Super Bowl commercial
Expedia is turning to Ken — as in the Mattel doll — for its Super Bowl ad, showing the plastic figure booking a trip to Japan and other locations. Ken muses that booking with rewards basically means the cost was “free” using “Ken math.”
“Barbie may have Malibu, but Ken now has the world,” noted Travel & Leisure magazine.
Fanatics Sportsbook Super Bowl commercial
Online betting company Fanatics Sportsbook features model and celebrity Kendall Jenner as she pokes fun at her romantic history, suggesting that her wealthy lifestyle is funded by her timely wagers on her basketball star exes. In the spot “Bet on Kendall,” she says her next gamble will be on the Patriots versus the Seahawks, inviting viewers to bet along with her.
On Jan. 29, Fanatics Sportsbook posted that Jenner had wagered $1 million on the Patriots.
“If you’re tailing or fading Kendall Jenner’s $1 million Super Bowl bet, just know she and Fanatics won,” Sports Illustrated wrote about the ad.
Grubhub’s Super Bowl commercial
Grubhub’s Super Bowl ad taps actor George Clooney to announce that “Grubhub will eat the fees,” meaning that the food delivery company will eliminate delivery and service fees on restaurant orders over $50. Clooney, making his Super Bowl ad debut, appears at a fancy dinner in a grand manor, where other diners are aghast at having to “eat the fees.”
The spot is directed by Oscar-nominated director Yorgos Lanthimos of “Poor Things” and “leans fully into the director’s signature off-kilter style,” People magazine notes.
Hellmann’s Super Bowl commercial
Actor Andy Samberg portrays “Meal Diamond” in Hellmann’s spot, called “Sweet Sandwich Time.” The actor and Saturday Night Live alum sings a tribute to adding mayo to sandwiches to the tune of “Sweet Caroline.”
“Can you ever go wrong with a Neil Diamond tribute? The answer is no, and Andy Samberg plays a great parody of the legend in a Super Bowl ad for Hellmann’s,” noted the ad blog Muse by Clios last month.
Hims & Hers Super Bowl commercial
Hims & Hers has a message attuned to America’s growing wealth gap: The rich get better health care than the rest of us. The company says it can help bridge that gap by providing the peptides and other goodies that the rich can readily access.
The ad touches on “a hot topic in the current United States landscape,” USA Today noted on Feb. 1.
Instacart Super Bowl commercial
Instacart is featuring Ben Stiller and Benson Boone in a 30-second spot directed by Spike Jonze that harkens back to European disco pop. The commercial is touting the service’s new “Preference Picker,” which allows customers to select preferences such as how ripe they’d like their bananas.
“But getting into such nitty gritty in a 30-second Super Bowl ad may be nearly impossible,” Variety wrote.
Michelob ULTRA
Actor Kurt Russell stars as a mysterious ski instructor in Michelob’s “The ULTRA Instructor,” taking a slow skier under his wing to teach him how to be the first one of his friends down the slope — and avoid getting stuck buying everyone’s apres-ski drinks.
The ad plays on the fact that the Winter Olympics kick off on Feb. 6, notes the Hollywood Reporter.
Nerds Super Bowl commercial
Nerds has released a teaser called “Get Your Taste Buds Ready” that features reality TV guru Andy Cohen.
The candy brand “made a splash in 2025, with recording artist Shaboozey headlining a commercial set to his rendition of Louis Armstrong’s ‘What a Wonderful World’,” USA Today notes, adding that the brand is aiming to make the same connection with Cohen.
Novartis Super Bowl commercial
Novartis is touting a blood test for prostate cancer in an ad called “Relax Your Tight End.” Set to a calming Enya song, the commercial depicts Rob Gronkowski, George Kittle and other former and active NFL tight ends as they relax – presumably because they can rely on the blood test to spot cancer.
“And the prize for the least subtle messaging of Super Bowl 60 goes to … Novartis,” the ad blog Muse by Clios wrote.
Oakley Meta
The Oakley Meta collab is making its Super Bowl debut with a star-studded ad that features athletes taping and using the AI glasses to check the weather or if it’s OK to eat dirt.
The “smart glasses (quite literally) shine in a high-intensity Super Bowl LX ad that spotlights how elite athletes use the eyewear’s AI-powered features,” AdWeek wrote.
OIKOS Super Bowl commercial
NFL running back Derrick Henry and actor Kathryn Hahn are featured in yogurt maker OIKOS’ “The Big Hill,” which shows them on a San Francisco trolley that gets stuck on a hill. Powered by the company’s Greek-style yogurts, they’re able to get the trolley car moving.
The ad leans “into both physical exertion and comedic relief as Hahn and Henry confront increasingly absurd uphill challenges,” AdWeek noted.
Pepsi Super Bowl commercial
Pepsi’s commercial for its Zero Sugar soda may reignite the cola wars, with a polar bear — a mascot associated with Coca-Cola — confronting an existential crisis when he picks Pepsi over Coke in a blind taste test.
“Academy Award-winning filmmaker Taika Waititi directs the ad—which is set to Queen’s “I Want to Break Free”— and also makes a cameo as the polar bear’s therapist,” AdWeek noted. The ad ends “in a callback to a meme-able kiss cam moment during a Coldplay concert last year.”
Pringles Super Bowl commercial
Pringles released its Big Game commercial, featuring singer Sabrina Carpenter in her Super Bowl ad debut, on Feb. 3. In the ad, Carpenter is holding a Pringles container while expressing the wish for a man. She ends up building a “man” out of Pringles, with the pair shown at a romantic dinner and driving in a convertible.
The ad “reminds viewers that men can have a salty personality,” the Hollywood Reporter wrote on Tuesday.
Raisin Bran Super Bowl commercial
“Star Trek” actor William Shatner stars in a Raisin Bran cereal ad that’s all about fiber and keeping regular.
Titled “Will Shat,” the commercial is “one giant poop joke,” CinemaBlend noted.
Ramp Super Bowl commercial
Brian Baumgartner, who played the hapless accountant Kevin in “The Office,” is the star of Ramp’s “Multiply What’s Possible,” which demonstrates the business-services company’s capabilities.
The commercial “positions the finance software as a ‘force multiplier’ by populating the office with copies of Baumgartner,” AdWeek noted on Feb. 2.
Ritz Super Bowl commercial
Ritz unveiled a teaser called “Shell Phone” with former “Saturday Night Live” star Bowen Yang on a beach organizing a party.
“The quick hit creates as many intriguing questions as there are seconds in the tease, making the most of the beachside back-and-forth,” USA Today noted on Jan. 27.
Ro Super Bowl commercial
Telehealth company Ro will air its first Super Bowl ad on Sunday in a spot called “Healthier on Ro,” which features former tennis champion Serena Williams talking about her use of a weight-loss medication.
“Ro is using the biggest stage in advertising to pivot the conversation around GLP-1s,” PRWeek said.
Rocket Super Bowl commercial
Rocket and its online real estate service Redfin have released a teaser for its Super Bowl commercial, which features black-and-white footage of Lady Gaga singing Mr. Rogers’ song “Won’t You Be My Neighbor.”
The companies are “leaning into something softer for their Big Game teaser,” AdWeek wrote. “The candid and unpolished spot, shot with handheld camera work, gives the performance a sense of closeness that mirrors the song’s message of kindness and connection.”
Skechers Super Bowl commercial
“Modern Family” star Sofía Vergara stars in Skechers’ Super Bowl spot, in which none of her other shoes can compare to the comfort of the brand’s Hands Free Slip-ins.
The “playful” ad marks Skechers’ 13th appearance in the Super Bowl, fashion magazine WWD noted.
Squarespace Super Bowl commercial
Squarespace is back for the Super Bowl, but its teaser, called “Unavailable,” doesn’t give much away about the ad. The 15-second black-and-white spot features a tearful Emma Stone, although it’s unclear why the actor is crying.
The website builder’s chief brand and creative officer told Variety last month that the ad will be “very filmic, very cinematic.”
Svedka Super Bowl commercial
Vodka brand Svedka is touting its commercial as the first Super Bowl ad created primarily with artificial intelligence. The spot features the vodka brand’s Fembot alongside her male counterpart, BroBot, as they pour vodka and dance at a nightclub to the tune of Rick James’s “Super Freak.”
Food publication Mashed described the commercial as an “AI hellscape.”
“The ad … [is] probably just what you expect: two impossibly shiny and attractive humanoid robots staring at you, dead-eyed, while dancing and making cocktails,” Mashed wrote.
Toyota Super Bowl commercial
Toyota’s Super Bowl commercial tugs at viewers’ heartstrings, putting an emphasis on family connections. It begins with a grandfather buckling his young grandson in the automaker’s RAV4 vehicle, calling it his “superhero belt,” and ends decades later, with the boy, now a young man, doing the same for his grandfather.
The ad tells “a generational story about family, memory and mundane-yet-memorable moments,” AdWeek wrote.
TurboTax Super Bowl commercial
TurboTax’s ad will run during the Super Bowl just as millions of Americans are prepping their taxes. The company’s teaser, “The Expert,” stars actor Adrian Brody repeating the phrase, “I can handle that for you,” in different accents.
During the Super Bowl commercial, Brody will play a TurboTax agent, according to People magazine. The teaser “pokes fun at Brody — known for his dramatic and serious acting roles — and how he doesn’t need to bring the same energy to the TurboTax commercial, because the company makes tax season a breeze,” People wrote.
Megan Thee Stallion is excited to collaborate with Cardi B again.
The Grammy-winning rapper has been on a career high this week, making her Broadway debut as the first female Zidler in Moulin Rouge, and a surprise new collaboration with Nickelback on the Cheetos Dill Pickle promo song, Pickle’s Back.
Speaking to Entertainment Tonight on Wednesday, March 25, Megan teased what’s next: a long-awaited collaboration with her “girl,” Cardi B.
“Don’t worry about that, don’t worry about that,” she said with a smirk when asked about a possible collaboration with the Bodack Yellow rapper. “This is going to happen again. This is definitely going to happen again. Now, when it’s going to happen, I’m not telling you,” she teased.
The hip-hop icons first collaborated on Cardi’s 2020 hit, WAP. Three years later, they came together for Bongos. More recently, they reunited on stage at Cardi’s ongoing Little Miss Drama tour during a stop in Megan’s hometown of Houston, Texas.
“It was great, I love performing with Cardi,” Megan told ET about the performance. “She’s amazing. Every time we link up, it’s like, we don’t have to see each other for a long time, but every time I see her it’s like, I just saw you yesterday. We just pick back up where we left off from. That’s my girl,” she gushed.
“We’re both authentic, and we both are ourselves. We just both like to laugh, so we don’t really take anything too seriously,” Megan added.
Cardi also gushed over Megan following the performance, sharing a picture of the duo backstage on her Instagram Stories and writing, “I love you so so so so so sooooooo much.”
John Mellencamp capped off a milestone night at the 2026 iHeartRadio Music Awards with both an honor and a heartfelt performance.
He received the Icon Award from his daughter, Teddi Mellencamp, before strumming through acoustic renditions of his most beloved hits.
The 74-year-old rocker was visibly moved as Teddi delivered an emotional tribute, calling her father her “best friend.”
John then handed the trophy back to her, acknowledging her ongoing battle with stage 4 melanoma.
He then turned to the crowd with a mix of humor and encouragement.
“I’ve been doing this 50 years and I’ve enjoyed most of it,” he quipped.
“…for all you young people who are starting out, there’s nothing closer to heaven than writing a song or hearing your songs on the radio, or having a show.”
Mellencamp’s acoustic set, featuring “Jack & Diane” and “Pink Houses”, was a reminder of the enduring power of his catalog.
Since his 1976 debut, he has sold more than 60 million albums worldwide.
He has earned induction into the Rock and Roll Hall of Fame, and co founded Farm Aid with Willie Nelson and Neil Young, a benefit concert that has supported American farmers for over four decades.
iHeartRadio praised him as “the spirit of the American storyteller.”
It noted that his work has defined eras and influenced generations with its unmistakable voice and point of view.
Mellencamp will now take his greatest hits on the road this summer with the Dancing Words Tour – Greatest Hits, launching in July and spanning 19 dates through August.
The night also featured performances from Kehlani, Lainey Wilson, Ludacris, RAYE, TLC, Salt N Pepa, and En Vogue, while Miley Cyrus received the Innovator Award and Ludacris, who hosted the show, was honored with the Landmark Award.
Taylor Swift, Alysa Liu, Nicole Scherzinger, Nikki Glaser, Sombr, Weezer, Donnie Wahlberg, Jenny McCarthy, Shaboozey and Vin Diesel were among other attendees.
There are moments when the global economy does not collapse but unfolds – like a car crash in slow motion.
What we are seeing today is not a single crisis. It is a combination of pressures building simultaneously: energy, shipping, fertiliser, food, remittances and confidence. When these forces move together, the danger is not an immediate collapse. It is a slow, steady squeeze on everyday life. And in Pakistan, that squeeze is felt quickly.
It starts with oil but does not end there. Rising oil prices dominate the headlines. But oil is only the first link in a longer chain. If tensions disrupt flows through the Gulf, the impact spreads rapidly. Energy becomes more expensive. Shipping costs increase. Fertilizer supply tightens. Food production is affected with a delay. Inflation then follows – not suddenly, but gradually, creeping into everyday life. This is how global shocks move. First quietly, like small ripples, then all at once, like a tsunami.
For large economies, this may mean slower growth. For Pakistan, it means something more immediate a steady erosion of purchasing power. Food becomes more expensive. Transport costs rise. Utility bills remain high. Everyday goods quietly become smaller or more expensive. But incomes do not increase at the same pace. That gap creates pressure. And that pressure is already visible in the lives of ordinary households, where Pakistan is most vulnerable.
The country relies heavily on imported fuel and LNG. Fertiliser prices are tied to global gas markets. Many industries depend on imported raw materials. At the same time, most households already spend nearly all their income on basic needs, rent, utilities, food, education and healthcare. This leaves little to no disposable income for anything else.
In addition to this, millions of families depend on international remittances. This creates an additional risk. If Gulf economies slow down, remittance flows may weaken. For many households, these inflows are not extra income, they are the main source of survival. Any disruption here immediately affects consumption, savings and financial stability.
This is not a typical recession. It is a pressure test, especially for the bottom half of the economy. In times of uncertainty, the instinct is to act strongly: raise interest rates sharply; tighten conditions; try to control everything. But this situation is different. This is largely a supply-side shock. Higher interest rates will not produce more oil, reduce shipping costs or increase fertiliser supply.
What they can do is slow down businesses, reduce employment and weaken demand further. Policy must remain responsible and measured. Businesses need time to adjust, not additional pressure.
This is not a moment for complicated policy. It is a moment for clear and focused action. The first priority is communication. People need clarity. When information is missing, uncertainty grows and uncertainty leads to panic. The second priority is targeted support. Pakistan already has strong systems like NADRA and BISP. These should be used to deliver direct assistance to the most vulnerable households rather than broad, expensive subsidies.
A third priority is managing the risk from remittances. If inflows weaken, the pressure on households and the broader economy can intensify quickly. One practical approach is for the government to temporarily borrow against expected remittance inflows over the next six months, based on historical trends. This can provide short-term liquidity, support currency stability and create fiscal space to protect vulnerable households during the shock.
At the same time, banks must play their role. They should proactively expand working capital lines to help businesses manage higher inventory holding costs and supply chain disruptions, ensuring companies can continue operating despite delays and uncertainty.
Quick, responsible action is critical. This is exactly how Pakistan navigated the Covid shock by taking timely, balanced decisions rather than delayed reactions.
Engagement with international partners is also essential. The IMF must be approached with clarity: this is not a routine economic cycle, but a black swan event driven by external geopolitical shocks.
There must be a mutual understanding on temporary flexibility in programme conditions, allowing space to protect vulnerable households, sustain industry and preserve jobs during this period.
At the same time, this moment should be used to make long-overdue structural corrections. Cutting wasteful expenditure must go hand in hand with accelerating the privatisation or restructuring of loss-making state-owned enterprises, while also exploring opportunities for debt reprofiling to ease immediate fiscal pressure.
It is also an opportunity to move faster on smart, forward-looking policies. For instance, an aggressive shift towards locally produced electric motorbikes, supported by a network of solar-powered charging stations, can reduce the fuel import bill, lower urban noise, and improve the environmental footprint, while creating local industry and jobs.
At the same time, businesses must be kept alive. Simple, temporary relief measures such as an annual rental freeze can help retail businesses survive and protect jobs. Food and fertiliser supply must also be secured early. Food crises do not begin in markets; they begin months earlier in fields. Delays now will show up later as higher food prices. Exports must be protected at all costs. They bring in foreign exchange, support employment, and provide stability in uncertain times.
Another area that requires immediate attention is contractual risk. With global supply chains under stress, Pakistan should be prepared for a rise in force majeure events, where companies or even governments are unable to fulfill contracts due to disruptions beyond their control. This can affect import and export agreements, shipping and logistics contracts, energy supply arrangements, and major infrastructure projects.
Early identification is critical. Both the government and private sector must begin mapping these risks now, reviewing contract exposure, and preparing legal and financial responses. If ignored, these disruptions can quickly turn into losses, disputes and long-term damage to business confidence.
Beyond oil and food, there are less visible disruptions now taking shape and they could make the situation worse. One of these is plastics. Modern life depends heavily on plastic materials, especially those made from oil and gas. When energy markets tighten, plastic supply becomes more expensive and uncertain. This affects everyday life in simple but important ways.
Packaging for bottled water, beverages, and food becomes more expensive. FMCG companies struggle to source materials. Textile exporters using synthetic fibres face rising input costs. Retailers find it harder to maintain product availability.
The result is familiar: products become smaller, more expensive or disappear altogether. Inflation spreads quietly into daily consumption, the silent thief.
Another critical but often overlooked vulnerability is the disruption in the helium supply chain. It is not widely discussed, but it is essential for many advanced industries and much of the global supply comes from the Gulf. If supply is disrupted, the effects spread quietly but widely. At a high level, this could mean: MRI machines and hospital diagnostics becoming more expensive and harder to operate; slower semiconductor production, leading to shortages of critical electronics; delays in fibre-optics and high-tech manufacturing; bottlenecks in aerospace and defence systems; constraints on data centre cooling, affecting digital infrastructure; and difficulties in operating military- and high-pressure-sensitive testing equipment.
The shortage may not seem critical in daily life – until it is. When an MRI is not available when you need one, or a critical component of an IT system is delayed, causing essential mission-critical networks to shut down, the impact becomes very real.
Policymakers should remain cognizant of this risk and begin identifying alternatives and solutions before supplies reach critically low levels. This is how geopolitical supply chain disruption and crises function. They are not always dramatic, but they are deeply interconnected.
At its core, this is about confidence. If people believe the system is stable, they adjust and learn to navigate. If they believe it is uncertain, they panic. And panic spreads faster than any policy response.
Pakistan cannot control global events. It cannot control oil prices or geopolitical tensions. But it can control how it responds. Staying measured, targeted and focused while protecting the most vulnerable, protecting exports, preserving employment and keeping the economy moving will define the outcome.
Refuse to panic. Communicate clearly. Act early. Remember, in times like these, more is less. Protect the economy.
The author is a business leader and policy advocate focused on export-led growth, employment generation and competitiveness in emerging economies. He can be reached at: [email protected]
Disclaimer: The viewpoints expressed in this piece are the writer’s own and don’t necessarily reflect Geo.tv’s editorial policy.
Originally published in The News
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