Business
While many international brands retreat, McDonald’s is supersizing its China business
Even as numerous international consumer brands shrink their footprints in China, McDonald’s is bucking the trend thanks to consumers like Yue Ma.
Over the May Day holidays, Yue showed up at the U.S. fast food giant’s newly opened McDonaldland store in Beijing’s Chaoyang Park — one of the few stores countrywide that reintroduced the chain’s classic strawberry and vanilla milkshakes on May 1.
The businessman, who was born in the 1980s, told CNBC he came not only for the shake, but also the childhood memories.
“McDonald’s left a great first impression for those eating Western fast food for the first time,” he said. “Nowadays we have so many options in fast food, Western or Chinese, but for me, 70% of the time, I go to McDonald’s.”
While brands like Starbucks, Nike, and LVMH struggle in the country, McDonald’s is supersizing its presence. The chain plans to have 10,000 stores in mainland China by 2028, from over 7,700 at the end of 2025. Only the U.S. has more McDonald’s stores than China.
Pedestrians use smartphones while walking past a McDonald’s restaurant at Dongmen Pedestrian Street on April 18, 2026, in Shenzhen, Guangdong Province, China.
Cheng Xin | Getty Images
The market is a big source of the company’s unit growth. Half of its new stores last year were in mainland China.
The China business is part of what the U.S. company calls its international developmental licensed markets segment, where same-store sales rose 3.4% in the first quarter, McDonald’s reported Thursday. A majority, or 52%, of McDonald’s China business is owned by Chinese investor Trustar, a private equity unit of Citic Capital.
The McDonald’s brand benefits from nostalgia in China. The country’s first McDonald’s opened in 1990, and the iconic golden arches captured the excitement of China’s opening to the world and rising wealth.
Last summer, when McDonald’s brought back the classic shake for a limited period, it went viral. The company announced this year that the milkshake — in vanilla and strawberry flavors — would be made available again at only 44 stores in 15 cities, including Beijing, starting in May. The shake had been discontinued in China in 2014.
“I remember having this shake the first time as a kid,” Zhu Ming told CNBC after picking up his vanilla shake at the Chaoyang Park store with his girlfriend. “We drove half an hour here to get it.”
And now McDonald’s is riding the new spirit of the times — affordability in a down economy.
Foreign brands, once predominantly viewed as superior quality to local businesses, have in recent years suffered as homegrown brands improved and Chinese consumers turned to local labels due to both nationalism and lower prices.
Yet McDonald’s has maintained its reputation for international standards in food quality and consistency while managing to compete on price.
McDonald’s has its own version of what the Chinese call “the poor man’s meal.” The one-plus-one combo can get a customer a burger with a drink or a dessert for as little as 14 yuan ($2.06).
The menu is a mix of classic standbys like the Big Mac and frequently refreshed local additions like honey barbecue chicken bones or a dragon fruit McFlurry. Those items appeal to Chinese consumers always looking for the new thing—even when it is a traditional McDonald’s milkshake.
A lot of Chinese people see McDonalds as good quality on a budget, including against local rivals like Tastien.
“The Chinese consumer’s mindset is not just about pricing, it’s more about value,” said Tracy Dai, director of operations at Shanghai-based branding consultancy China Skinny. “McDonald’s is slightly more expensive, but you think about the experience and then about taste and the quality you get from that, there’s definitely more value.”
Business
FPI May trade: Foreign portfolio investiors withdrew Rs 14,231 crore from Indian equities – The Times of India
Foreign portfolio investors have extended their retreat from Indian equities in May, taking their total withdrawal from the market in 2026 beyond Rs 2 lakh crore as global economic concerns continue to drag down sentiment. Data from NSDL showed FPIs have pulled out Rs 14,231 crore so far this month, adding to a year marked by persistent selling pressure. The cumulative outflow this year has now surpassed the Rs 1.66 lakh crore foreign investors withdrew during the whole of 2025. The pattern through 2026 has largely remained negative, with February standing out as the lone exception. January opened with FPIs selling equities worth Rs 35,962 crore. In February, however, foreign investors briefly reversed course, bringing in Rs 22,615 crore, their biggest monthly investment in 17 months. That momentum did not last. March recorded the sharpest reversal, with a record Rs 1.17 lakh crore exiting Indian equities. April followed with another steep outflow of Rs 60,847 crore, while May has continued the same trajectory. “The selling was largely driven by persistent global macroeconomic uncertainties, particularly concerns around inflation, interest rates and geopolitical risks, which continued to weigh on sentiment toward emerging markets,” Himanshu Srivastava, Principal, Manager Research at Morningstar Investment Research India, said. According to Srivastava, uncertainty over how global interest rates will move remains central to foreign investor behaviour. High crude oil prices and unresolved geopolitical tensions, particularly in the Middle East, have kept inflation concerns elevated worldwide, forcing investors to reassess hopes of near-term rate cuts by major central banks. This backdrop has supported firm global bond yields, increasing the appeal of developed-market debt instruments while weakening investor appetite for emerging market equities such as India. He also said intermittent weakness in the Indian rupee has affected returns for overseas investors when measured in dollar terms. Even amid sustained selling, foreign investors have not completely stepped away from Indian markets. V K Vijayakumar, Chief Investment Strategist at Geojit Investments, said FPIs have shown selective interest in segments such as power, construction and capital goods. He noted that mid-cap and certain small-cap stocks with strong earnings and growth potential are also drawing investor attention. Vijayakumar said currency depreciation and concerns around India’s earnings growth have played a significant role in shaping FPI outflows this year. He added that markets like South Korea and Taiwan are currently seeing stronger FPI interest, supported by expectations of better earnings growth linked to the artificial intelligence boom.
Business
Campaigners call for ban on use of glyphosate at harvest time
Campaigners are calling for a ban on the use of the weedkiller over health concerns.
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Business
Assam ships 20 tons of honey consignment to US, farmers get export market boost – The Times of India
In a major push to India’s agricultural exports and the government’s One District One Product (ODOP) initiative, APEDA has facilitated the first-ever export of 20 metric tonnes of honey from Assam’s Baksa district to the United States, ANI reported.According to the Commerce and Industry Ministry, the consignment was flagged off on May 9 and exported by APEDA-registered exporter M/s Salt Range Foods Pvt Ltd.“In a major boost to the diversification of India’s agricultural exports and furthering the One District One Product (ODOP) initiative, the first-ever export consignment of ODOP honey from Baksa, an Aspirational District in Assam, to the USA was flagged off on 09 May 2026 through the initiative of APEDA,” the ministry said in a release.The ministry said the 20-metric-tonne consignment was sourced from Baksa district, which has been identified under the ODOP programme for its strong honey production and export potential.“Sourced from eco-friendly and pesticide-free environments, honey from Baksa district is known for its high quality and near-organic characteristics, reflecting the region’s rich biodiversity and sustainable agricultural practices,” the release stated.The ministry noted that honey collection has traditionally been practised by indigenous communities such as the Karbi, Mishing and Bodo tribes, where honey has long been used for food, medicinal and cultural purposes.As per National Horticulture Board data cited in the release, Assam produced around 1,650 metric tonnes of honey during FY24. Major honey-producing districts in the state include Baksa, Kokrajhar, Chirang, Udalguri and Tamulpur in the Bodoland Territorial Region.The government said the export initiative is expected to significantly improve earnings for local beekeepers and farmers.“The initiative is expected to significantly benefit local beekeepers and farmers, with producers receiving nearly 43 per cent higher price realisation compared to prevailing local farm gate prices, thereby enhancing income opportunities and strengthening rural livelihoods in the region,” the ministry said.According to the release, APEDA supported the export process by facilitating infrastructure development and providing testing and laboratory equipment at the processing facility to ensure compliance with global food safety and quality standards.“The export initiative marks a significant milestone in integrating farmers from Aspirational Districts into global value chains, ensuring better price realisation and sustained market access,” the ministry added.The ODOP initiative seeks to promote district-specific products, strengthen local economies, encourage value addition and create employment opportunities by linking regional products with international markets.
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