Fashion
Whoop and Samuel Ross MBE unveil multiyear design partnership
Published
January 17, 2026
Wearable technology company Whoop has announced a multiyear collaboration with designer Samuel Ross MBE as global creative director, marking Whoop’s first performance design collaboration.
Dubbed “Project Terrain”, the partnership will deliver a bespoke capsule collection including limited-edition, customized Whoop bands, as well as new apparel pieces within the Whoop Body collection. The collection will roll out in limited-edition drops starting this year and continuing into 2028.
“At Whoop, we’ve always believed that wearable technology needs to be invisible or it needs to be cool,” said Will Ahmed, Founder and CEO of Whoop. “Working with Samuel Ross has been a true joy. He deeply understands wearable technology. Our members will feel something new and different when they wear this limited collection.”
Ross, founder of the award-winning studio SR_A and formerly founder of A-Cold-Wall*, has a history of reimagining culture, material science, and form through design. His portfolio includes collaborations with Nike, Converse, Oakley, Hublot, Acqua di Parma, and Beats.
Project Terrain will carry SR_A’s industrial and architectural ethos into Whoop’s design language, informed by utility, intentionality, and structural, materials-driven design approach.
“Whoop is shaping the future. That’s true progress, for all. It is one of the first design and technology companies of our generation, founded within our generation, by our generation, that is defining the right relationship to health, through advanced technology,” said Ross.
“I look forward to building the future with Will and the Whoop design teams. We have a clear, sharp vision to move global design expectations forward.”
The partnership also includes SR_A joining as an investor alongside partners Niall Horan and Cristiano Ronaldo. Whoop will support the SR_A Black British Artist Grant and host its recipient for an in-house design residency.
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Fashion
Bangladesh road map aims at raising tax-to-GDP ratio to 15% by 2035
The model will be fuelled by both domestic and foreign direct investment. The country’s tax-to-GDP ratio currently sits at the bottom level globally.
Rashed Al Mahmud Titumir, Prime Minister’s Adviser Finance and Planning, recently outlined a comprehensive road map to overhaul the country’s economic framework, setting a target to raise the tax-GDP ratio to 15 per cent by 2035, while taking the nation forward on a path of investment-led growth.
A key pillar of this transition is a significant increase in internal resource mobilisation, he said.
A key pillar of this transition is a significant increase in internal resource mobilisation, he said.
“The previous consumption-led growth model was unsustainable and had left the country burdened by a mountain of debt accumulated particularly between 2009 and 2024,” he told a recent roundtable on the government’s priorities in the short-to-medium term.
The roundtable was organised by the Centre for Policy Dialogue (CPD) and The Daily Star newspaper.
There is a need for a tax culture rooted in investment, production and employment, he was cited as saying by domestic media reports.
He identified several systemic maladies in the current revenue structure that require urgent reform.
The government intends to move from greenfield incentives (based on identity and influence) to performance-based subsidies (ex-post subsidies), he said, adding that this model, which proved successful in the garments sector, will reward actual results rather than potential.
Fibre2Fashion News Desk (DS)
Fashion
Australian wool market gains on strong merino demand
“A smaller offering of 37,212 bales, combined with a softer Australian dollar, helped support the market and drive solid gains, particularly in the Merino sector. Year-on-year, the EMI now sits 542 cents (44.2 per cent) higher,” the Australian Wool Innovation (AWI) Limited said in its Commentary for week 36 of the current Australian wool marketing season.
Strong demand for finer Merino wool, supported by a weaker Australian dollar and tighter supply, continues to lift Australian wool prices.
While Merino segments posted significant gains, crossbred wools lagged.
With higher offerings expected next week, the market’s resilience will depend on sustained global demand and buyer confidence in premium-quality fibre.
Premium prices were recorded for high-strength, well-styled Merino fleece, while discounts remained evident in lots with higher vegetable matter, poorer colour and lower style grades. Finer Merino wools showed the strongest gains, increasing by 90 to 95 cents across selling centres, with Fremantle leading the rise as these types advanced by 115 to 120 cents. Medium Merino wool also attracted solid demand, gaining around 80 to 85 cents, the AWI commentary noted.
In contrast, the crossbred segment experienced a quieter week, slipping by 5 to 10 cents. The cardings market in the eastern selling centres maintained its positive momentum, rising 35 to 40 cents, while cardings in the western region eased by 5 to 10 cents.
Following the latest price surge, next week’s offering is expected to expand as sellers respond to favourable market conditions. A total of 45,973 bales is scheduled for auction across all three centres. Fremantle and Sydney will conduct sales on Tuesday and Wednesday, while Melbourne will auction wool on Wednesday and Thursday.
Fibre2Fashion News Desk (CG)
Fashion
OVS brings Italian fashion to Mumbai retail scene
This opening will mark OVS’ second store in India, following its flagship debut in New Delhi in October 2025, and underscores the brand’s long-term commitment to the Indian market.
OVS will launch its first Mumbai store on March 14 at Sky City Mall, Borivali, expanding its India presence after debuting in New Delhi in October 2025.
The 11,000 sq ft outlet will feature womenswear, menswear and kidswear, including premium labels such as PIOMBO and Les Copains.
The move reflects strong early performance and OVS’ long-term growth plans in India.
Spanning approximately 11,000 sq. ft., the Mumbai store will introduce customers to OVS’ latest global retail concept, designed to deliver a modern and seamless shopping experience. Reflecting Mumbai’s diverse fashion sensibilities, where style ranges from everyday comfort to trend-forward dressing, the store offers a versatile mix across womenswear, menswear and kidswear, making Italian style affordable to all. The assortment spans accessible everyday fashion from OVS alongside premium and contemporary collections, including PIOMBO, Les Copains, B.Angel, Altavia, and OVS Kids, designed to meet the style needs of a wide spectrum of consumers.
Sharing his thoughts on the Mumbai launch, Sundeep Chugh, Managing Director at OVS India, said: “The response to our New Delhi launch has been highly positive and has validated our belief that Indian consumers are seeking global fashion that delivers both style and value. Mumbai is a natural next step for us, given its strong fashion consciousness and retail maturity. Our vision is to establish OVS as a trusted destination for the entire family, offering a distinctive Italian aesthetic at democratic price points while maintaining high standards of quality and sustainability.”
Carmine Di Virgilio, Global Chief Retail Officer at OVS S.p.A, added: “India represents an important growth market in our international strategy and Mumbai is among the country’s most influential retail destinations. This opening will allow us to further strengthen our global footprint while introducing consumers to a retail experience that reflects our heritage, the contemporary Italian design philosophy and commitment to responsible fashion. We are very satisfied with our Delhi debut and the enthusiastic response from a wide range of customers, particularly younger generations. At the same time, we are actively evaluating additional expansion opportunities across the Indian market to support our long term growth strategy.”
Globally, OVS operates over 2,200 stores across multiple markets and has built a strong position in accessible, everyday fashion by combining Italian design excellence with quality materials and affordable pricing. Sustainability remains central to the brand’s approach, with responsible sourcing, recyclable materials, water-efficient processes and transparency.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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