Fashion
Wolf & Rita records growth in the US, plans retail expansion in 2026
By
Portugal Textil
Published
November 5, 2025
Portuguese childrenswear brand Wolf & Rita has posted growth in the North American market, now its main market, and is preparing new strategies for 2026, with a focus on expansion in Portugal and across Europe.
Wolf & Rita had a steady 2024, albeit with significant shifts across international markets. “Last year we were at cruising speed, stable. We saw a slight dip in Japan, as the market is facing significant economic difficulties, but we grew strongly in the US, which has become our leading market” and now accounts for 25% of turnover, Sónia Rocha tells Portugal Têxtil.
According to the brand’s co-founder, Asia, which until then had been the main market, has been overtaken by the US, driven by a new distributor who works “with a very specific community, the Orthodox Jewish community in Brooklyn”, which has “strong purchasing power and is embracing Wolf & Rita.”
With the autumn/winter 2025 collection also enjoying a good reception, including online sales in the US, Sónia Rocha recognises that the next challenge lies in customs duties. “We believe that online sales will decline. The challenge and the strategy will be to increase sales to shops, so they can better meet the market’s needs locally. Because the wholesale price we sell at, and the business model we’ve been using, already cover the duties,” she explains.
The brand is also seeing positive momentum in the Middle East, with a presence in Kuwait, Qatar, and Saudi Arabia and an increasing number of points of sale. “It’s a market that, while not yet as significant as the US, is growing,” notes the co-founder of Wolf & Rita. Currently, the Middle East represents around 15% of the brand’s turnover, while Asia accounts for between 15% and 17%.
By contrast, the Portuguese market remains “very residual.” Sónia Rocha acknowledges that “all the shops we had selling Wolf & Rita, unfortunately, did not survive.” Even so, online sales place Portugal as the third- or fourth-largest market, especially during promotional periods. “Our main strategy for 2026 is to undertake marketing and communication for the Portuguese market, to see if we have any room for growth here,” she reveals.
In Europe, the focus is on the Benelux countries, particularly the Netherlands and Belgium, which Sónia Rocha considers to have the greatest potential. “We’re now working with a consultant and then we’ll move on to the communications side, demystifying the idea that people have of Wolf & Rita being a very unattainable, fashion-led brand,” explains the co-founder. However, she clarifies that despite the “strong image,” “60% of the collection is knitwear, easily combined with other brands. But people don’t see that and we’re working on simplifying the collection and making it more commercial, so that we can then communicate that.”
The current collection, launched in August, is in line with previous years’ collections and, “even though the economic situation isn’t great in Japan and the cold weather has yet to set in, Wolf & Rita is outperforming other brands. So we’re happy with the results this collection is achieving,” she concludes.
This article is an automatic translation.
Click here to read the original article.
Fashion
South Indian cotton yarn under pressure on weak demand
In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.** per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
Bangladesh–US tariff deal may have limited impact on India
Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.
The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.
However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.
Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.
Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.
Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.
While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.
Fibre2Fashion News Desk (KUL)
Fashion
US lawmakers introduce Last Sale Valuation Act to end customs loophole
“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.
US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.
If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.
The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.
“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.
Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.
Fibre2Fashion News Desk (CG)
-
Entertainment1 week agoHow a factory error in China created a viral “crying horse” Lunar New Year trend
-
Business4 days agoAye Finance IPO Day 2: GMP Remains Zero; Apply Or Not? Check Price, GMP, Financials, Recommendations
-
Tech1 week agoNew York Is the Latest State to Consider a Data Center Pause
-
Tech1 week agoNordProtect Makes ID Theft Protection a Little Easier—if You Trust That It Works
-
Tech1 week agoPrivate LTE/5G networks reached 6,500 deployments in 2025 | Computer Weekly
-
Fashion4 days agoComment: Tariffs, capacity and timing reshape sourcing decisions
-
Business1 week agoStock market today: Here are the top gainers and losers on NSE, BSE on February 6 – check list – The Times of India
-
Business1 week agoMandelson’s lobbying firm cuts all ties with disgraced peer amid Epstein fallout
