Fashion
Wolf & Rita records growth in the US, plans retail expansion in 2026
By
Portugal Textil
Published
November 5, 2025
Portuguese childrenswear brand Wolf & Rita has posted growth in the North American market, now its main market, and is preparing new strategies for 2026, with a focus on expansion in Portugal and across Europe.
Wolf & Rita had a steady 2024, albeit with significant shifts across international markets. “Last year we were at cruising speed, stable. We saw a slight dip in Japan, as the market is facing significant economic difficulties, but we grew strongly in the US, which has become our leading market” and now accounts for 25% of turnover, Sónia Rocha tells Portugal Têxtil.
According to the brand’s co-founder, Asia, which until then had been the main market, has been overtaken by the US, driven by a new distributor who works “with a very specific community, the Orthodox Jewish community in Brooklyn”, which has “strong purchasing power and is embracing Wolf & Rita.”
With the autumn/winter 2025 collection also enjoying a good reception, including online sales in the US, Sónia Rocha recognises that the next challenge lies in customs duties. “We believe that online sales will decline. The challenge and the strategy will be to increase sales to shops, so they can better meet the market’s needs locally. Because the wholesale price we sell at, and the business model we’ve been using, already cover the duties,” she explains.
The brand is also seeing positive momentum in the Middle East, with a presence in Kuwait, Qatar, and Saudi Arabia and an increasing number of points of sale. “It’s a market that, while not yet as significant as the US, is growing,” notes the co-founder of Wolf & Rita. Currently, the Middle East represents around 15% of the brand’s turnover, while Asia accounts for between 15% and 17%.
By contrast, the Portuguese market remains “very residual.” Sónia Rocha acknowledges that “all the shops we had selling Wolf & Rita, unfortunately, did not survive.” Even so, online sales place Portugal as the third- or fourth-largest market, especially during promotional periods. “Our main strategy for 2026 is to undertake marketing and communication for the Portuguese market, to see if we have any room for growth here,” she reveals.
In Europe, the focus is on the Benelux countries, particularly the Netherlands and Belgium, which Sónia Rocha considers to have the greatest potential. “We’re now working with a consultant and then we’ll move on to the communications side, demystifying the idea that people have of Wolf & Rita being a very unattainable, fashion-led brand,” explains the co-founder. However, she clarifies that despite the “strong image,” “60% of the collection is knitwear, easily combined with other brands. But people don’t see that and we’re working on simplifying the collection and making it more commercial, so that we can then communicate that.”
The current collection, launched in August, is in line with previous years’ collections and, “even though the economic situation isn’t great in Japan and the cold weather has yet to set in, Wolf & Rita is outperforming other brands. So we’re happy with the results this collection is achieving,” she concludes.
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Fashion
BRC calls for retailer collaboration on net zero emissions
Its new UK Retail 2025 Net Zero Stocktake report uses improved real-world data to assess industry progress, challenges and priorities on the path to net zero.
Using improved data quality and broader coverage, the report provides a clearer picture of industry emissions. The accompanying survey shows strong progress, with 91 per cent of retailers having established and publicly reported GHG baselines, four in five fleet drivers trained in fuel efficiency programmes, and 90 per cent of new retail buildings using LED lighting.
The British Retail Consortium (BRC) has urged retailers to strengthen collaboration across the value chain to tackle scope 3 emissions from supply chains and customer use.
Its new UK Retail 2025 Net Zero Stocktake report uses improved real-world data to assess progress, barriers and priorities for the retail industry’s transition toward net zero.
Yet with over 93 per cent of retail emissions falling outside of direct control, substantive industry progress depends on joined-up retailer collaboration to influence global suppliers into action, British consumers toward large-scale behaviour change, and UK government into supportive policy.
The report shows that only a third (30 per cent) of the very biggest suppliers provide GHG emissions data and 70 per cent of products do not have information for consumers on responsible sourcing.
Progress in these areas has been held up by systemic challenges, including policy uncertainty, supply chain complexity, financial pressures, and technological limitations.
The BRC will continue to support retailers to deliver the transformative change needed by convening cross-industry stakeholders, continuing to track annual progress, and shaping policy to unlock investment and drive momentum.
“In 2020, we launched the Climate Action Roadmap to set the ambition for UK retail to reach net zero by 2040. Five years on, we must use the takeaways from this report to drive the industry from collective ambition to a step change in collaborative action. The climate emergency is no longer tomorrow’s problem. It is here today; disrupting supply chains, driving shortages, increasing costs for households – and threatening the long-term stability and resilience of UK retail. Climate change is a very real risk to businesses and the consequences of inaction are simply too big to ignore. We need more radical collaboration between companies to bring down emissions and step up the drive to net zero,” Helen Dickinson, CEO of the BRC, said.
Fibre2Fashion News Desk (RR)
Fashion
South Indian cotton yarn supported by higher fibre, Tiruppur prices up
The Tiruppur market recorded a price rise of ****;*–* per kg as mills attempted to pass on higher cotton costs, although local demand remained weak. A trader from Tiruppur told Fibre*Fashion, “Tamil Nadu and other states’ spinning mills are raising prices to cover higher cotton costs. They want to increase prices by *–* per cent to fully offset rising production costs, but domestic consumer industry support is lacking. Summer demand is unlikely to pick up before January. The weakening rupee against the US dollar has also provided relief, as mills can compete better in export markets.”
In Tiruppur, knitting cotton yarn prices were noted as ** count combed cotton yarn at ****;***–*** (~$*.**–*.**) per kg (excluding GST), ** count combed cotton yarn at ****;***–*** (~$*.**–*.**) per kg, ** count combed cotton yarn at ****;***–*** (~$*.**–*.**) per kg, ** count carded cotton yarn at ****;***–*** (~$*.**–*.**) per kg, ** count carded cotton yarn at ****;***–*** (~$*.**–*.**) per kg and ** count carded cotton yarn at ****;***–*** (~$*.**–*.**) per kg.
Fashion
Pat McGrath Labs explores asset sale
Published
December 21, 2025
Pat McGrath Labs is undergoing a restructuring and recapitalisation process, according to multiple reports.
As part of the process, the company is reviewing its assets, with some — including its trademark and logo — potentially set to be sold through a formal sale process. Bids are due by January 26, with an auction scheduled for the following day. The process is being managed by U.S.-based financial services firm Hilco Global.
Founded by British makeup artist Dame Pat McGrath, the brand celebrated its 10th anniversary in October. Pat McGrath Labs rose rapidly following its launch and reached unicorn status in 2018 after securing an investment from Eurazeo that valued the company at more than $1 billion.
In recent years, however, the brand has faced operational challenges, alongside executive turnover and layoffs, and its valuation is now widely reported to be a fraction of its former peak.
The development comes just one year after McGrath was named creative director of Louis Vuitton’s debut makeup line, La Beauté, which launched this summer.
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