Fashion
World Cup effect and running shoes: the trends Intersport is backing for 2026
By
DPA
Published
December 29, 2025
The sluggish economic environment is dampening consumer sentiment: many people are holding on to their money rather than shopping extensively. Germany’s largest sports retail group, Intersport, is feeling the effects too and plans to focus on specific themes and trends in the coming year- from football and running to outdoor sports.
The men’s World Cup will take place from June 11 to July 19 in the US, Canada, and Mexico- a major event that Intersport is also counting on. “In 2025, what we lacked were major sporting events like the European Football Championship and the Olympics the year before,” said Alexander von Preen, chief executive of Intersport Germany. The DFB team’s matches are scheduled so that they can be watched in the evening in Germany. “These are really favourable conditions for the World Cup.”
All major sporting events are beneficial and encourage people to do more sport. “But football just does it; it stimulates society as a whole in a positive way,” said von Preen. He expects the World Cup to revive interest in team sports. Because “then we will see even more people, more young people in sports clubs.” This area’s share of sales at Intersport had recently dipped slightly.
There is also a strong focus on the sale of shirts: at the home European Championship in 2024, Intersport retailers sold half a million shirts. The DFB team’s pink away shirt in particular struck a chord with customers and was temporarily sold out.
Intersport is banking on this effect again next year. The national team’s home shirt is already available in stores. “The feedback from our retailers when it came to ordering was very, very positive, and the launch of the latest Adidas home shirt has already far exceeded our expectations,” said Intersport executive board member Henriette Tesch, who is responsible for purchasing, among other areas. The same is expected of the away shirt, which Adidas plans to unveil in March.
Intersport’s biggest sales driver is the outdoor category. This includes clothing, shoes, and equipment for activities such as hiking, trekking, and camping. “Outdoor is our most important category- and it’s growing again at a very high, post-pandemic level,” said Tesch. In addition to multifunctional clothing, products that offer protection against UV rays and insects represent a notable innovation in outdoor apparel.
“This is all about health. Many people are no longer interested in achieving the maximum tan, but in protecting their bodies,” said Tesch. Some brands have recognised this and launched corresponding collections. Another continuing trend is that multifunctional jackets, for example, are increasingly visible on the streets.
According to Intersport, running is currently experiencing a boom- driven above all by running communities. “People are going running together- and it’s not about high performance,” said Tesch. It’s more about organising runs as social events and exercising together in groups of like-minded people.
“We benefit from that.” Every year, there are more than 3,000 such running events across Germany. This is reflected in Intersport’s sales- not only through running shoes and clothing, but also through equipment such as hydration systems. “We are currently seeing double-digit growth.” Trends such as Hyrox- an indoor competition in which participants run 1,000 metres eight times and complete workout stations in between- are also positive.
What’s more, Intersport has long observed a convergence of sport and fashion. Sports-inspired clothing such as trainers and leggings has become an integral part of many people’s everyday lives. Now there is another trend: according to Intersport, the classic running shoe is gradually replacing the trainer on the streets. “Take a closer look at people’s feet. In business settings, the white trainer is still firmly established, but you increasingly see running shoes,” said von Preen. With their substantial cushioning and higher soles, they help even non-athletes get through the day comfortably.
“This will support us significantly, especially in the sports shoe business,” said the Intersport boss. “It’s a huge trend. I would say that, compared with the trainer boom, we will now experience this running shoe boom.”
By its own account, Intersport is Germany’s largest sports retail group. It recently had around 700 retailers with more than 1,400 stores nationwide. More than 400 of these also operate under the Intersport name. The group aims to increase its turnover to around six billion euros by 2030- delivering an expected market share of just over 30%.
In 2023/24, retailers’ turnover fell slightly to 3.46 billion euros, partly due to subdued consumer sentiment. However, it said it had gained market share. For the financial year ending in September, von Preen recently anticipated slightly better trading. The retail co-operative generally does not disclose profit figures.
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Fashion
South Indian cotton yarn under pressure on weak demand
In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.** per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
Bangladesh–US tariff deal may have limited impact on India
Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.
The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.
However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.
Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.
Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.
Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.
While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.
Fibre2Fashion News Desk (KUL)
Fashion
US lawmakers introduce Last Sale Valuation Act to end customs loophole
“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.
US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.
If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.
The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.
“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.
Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.
Fibre2Fashion News Desk (CG)
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