Fashion
Zalando expands its Discovery Feed
Published
October 16, 2025
On the way to becoming a social network: following the launch of Cultural Ties a year ago, Zalando is expanding its AI-powered Discovery Feed to sixteen additional markets and is now live in a total of 22 markets. The new feed aims to transform the shopping experience from the very first moment users open the app, making it easy and intuitive to discover personalised content.
Zalando is simultaneously gradually introducing the option of a public customer profile across all markets. This will give users a central hub to save content, follow brands, curated boards, and creators, and express their own style through personal boards that they can share on Zalando.
All new features are initially only available to selected customers with iOS devices, but are expected to be rolled out quickly to other operating systems and wider audiences.
“The launches mark a pivotal moment in our journey to evolve from a primarily transactional platform into a dynamic, inspiring ecosystem for fashion and lifestyle,” said Robert Gentz, co-founder and co-CEO of Zalando.
“We combine the convenience of e-commerce with the entertainment value of social media, the inspiration of high-quality editorial content, and the community features of idea-sharing platforms in a single experience.”
The aim is to make the shopping experience more exciting, relevant and personal – and to ensure that Zalando remains the central destination for fashion.
Launched in six markets in July, the Discovery Feed brings together the key features for a seamless shopping experience. These include curated boards, personalised product recommendations, videos and live streams with direct purchase options, as well as campaigns and high-quality content from brands, creators, and Zalando itself.
The new features are intended to underscore how important it is for Zalando to respond to the changing needs of its customers. By presenting varied, relevant, and interactive content, Zalando creates fresh incentives for users to open the app. This strengthens customer relationships while putting the best offers from Zalando and its partners centre stage.
Another new feature is that personal boards can now be shared both within and beyond Zalando. This not only allows users to share inspiration for their personal style with others, but also fosters a community on Zalando that is connected by shared interests and style preferences.
“With the option to share boards, we are making customers visible to one another on Zalando for the first time. In doing so, we are digitising an everyday, analogue experience: people asking each other for advice and sharing their outfit recommendations,” said Anne Pascual, SVP Product Design at Zalando.
This is a milestone: “We are going beyond the traditional e-commerce model and are also responding to a profound shift in shopping behaviour: digital natives discover and shop differently today – driven by emotions, inspiration, and community,” Pascual concluded.
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Fashion
H&M India unveils official Lollapalooza India 2026 collection
The collection features distinct women’s and men’s capsules designed for movement, comfort and self-expression.
H&M India has launched its official Lollapalooza India 2026 merchandise collection, marking its second year as festival sponsor.
The limited-edition drop features bold graphics, vibrant colours and relaxed silhouettes.
With separate women’s and men’s capsules, the range includes graphic tees, caps and tote bags designed for comfort, movement and self-expression from day to night performances.
“Lollapalooza India is a strong cultural moment, and a natural space for H&M to connect with a younger generation. Fashion today is about self-expression and confidence, and through this collaboration we reinforce our commitment to creating accessible, culturally relevant fashion that empowers individuality,” said Helena Kuylenstierna, Director, H&M India.
The range features graphic merchandise tees for both women and men, along with festival essentials such as caps and tote bags. Each piece is designed to move seamlessly from day sets to night performances.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Australia’s apparel imports fall, textiles rise in July-Nov 2025
Apparel imports (code **) eased to Au$*.*** billion (~$*.*** billion), compared with Au$*.*** billion a year earlier. In November ****, imports fell sharply by **.** per cent year on year to Au$*.*** billion (~$*.*** billion) from Au$*.*** billion. The November contraction points to retailers delaying replenishment amid weak consumer confidence, promotional stock overhangs, and a preference for tighter inventory management ahead of the peak sales season.
Imports of textile yarn, fabrics, and made-up articles (code **) increased *.** per cent to Au$*.*** billion (~$*.*** billion) from Au$*.*** billion in the same period last year. However, November **** shipments under this category slipped to Au$*** million, down from Au$*** million in November ****, indicating short-term moderation after earlier restocking by manufacturers and converters.
Fashion
CFDA & Ralph Lauren launch grants to boost US fashion manufacturing
The CFDA x NY Forward Grant Fund, developed with funding from both the New York State Department of State and Ralph Lauren Corporation (Ralph Lauren), will provide partially matching grants to designers and manufacturers based in New York City’s Garment District. The U.S. Fashion Manufacturing Fund, created with Ralph Lauren as founding partner, will support apparel manufacturers nationwide. Both programs aim to help companies to modernize equipment, expand services, and train workers – building the capacity and resilience of American fashion manufacturing.
CFDA has launched two new grant programmes with Ralph Lauren to strengthen American fashion manufacturing.
The CFDA x NY Forward Grant Fund will support New York City’s Garment District, while the US Fashion Manufacturing Fund will aid manufacturers nationwide, focusing on modernisation, workforce training, innovation and long-term industry resilience.
These programs build on the success of the CFDA’s Fashion Manufacturing Initiative (FMI), launched in 2013 in affiliation with the New York City Economic Development Corporation (NYCEDC), Andrew Rosen, and with the long-term support of Ralph Lauren, among others. To date, Ralph Lauren has contributed $2 million as FMI’s Premier Underwriter, enabling grants to 54 factories and positively impacting more than 2,000 jobs.
“Strengthening American manufacturing to ensure designers have local partners has long been at the core of CFDA’s mission,” said Steven Kolb, CEO and President of the CFDA. “We are proud to extend our decade-plus work with Ralph Lauren Corporation and expand to a national level while also continuing our local NYC investments alongside our first-ever partnership with the New York State Department of State.”
Together, these new grant programs mark a landmark commitment: sustaining New York’s Garment District while bolstering U.S. manufacturing nationwide — ensuring that American fashion continues to lead globally through innovation, craftsmanship and community.
“Our expanded partnership with the CFDA reflects Ralph Lauren’s enduring commitment to advancing innovation and supporting American fashion,” said Katie Ioanilli, Chief Global Impact & Communications Officer, Ralph Lauren Corporation. “This is not only an investment in our industry — it’s an investment in a vital part of American culture that we share with the world.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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