Entertainment
Taylor Swift’s love of the color orange sets social media branding ablaze
Taylor Swift‘s upcoming album release and her love of all things orange isn’t lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.
On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.
Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.
That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.
“It feels like energetically how my life has felt,” the 14-time Grammy winner tells co-host Jason Kelce.
Lewis Joly / AP
Many, it seemed, saw value in tying their brand to Swift.
More than a dozen NHL teams followed with posts on social media acknowledging Swift’s new album, both north and south of the Canadian border.
Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post has garnered 5.5 million views so far.
Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”
Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.
Swift also mentioned during the Wednesday podcast that she had Lasik eye surgery. In response, the X account for LASIK.com wasted no time promoting the fortuitous namedrop. The post currently has more than 389,000 views and 15,000 likes.
About 500,000 Americans undergo Lasik every year, CBS News recently reported. And while the American Refractive Surgery Council says the complication rate is less than 1%, side effects are not uncommon and should not be taken lightly by those considering the procedure.
Swift’s two-hour chat with the Kelces’ marks the singer’s first ever podcast interview, a milestone moment for the medium.
By Thursday afternoon, Wednesday night’s talk had already been seen more than 11.7 million times on YouTube. Clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.
It has further to go to be a record-setter, though. The most-watched podcast episode ever on YouTube, and likely the most-consumed podcast ever, is by a company called Thmanyah, a Saudi Arabian Arabic podcast network and independent journalism platform, according to its website. The video has racked up 144 million views in two years.
Swift, who infrequently gives interviews to journalists, revealed key information about her upcoming album, “The Life of a Showgirl,” and talked about her relationships with Travis Kelce and her family, and her joy of gaining full control of her past work — a yearslong quest.
Sean Diddy Combs’ new documentary, Sean Combs: The Reckoning, is produced by none other than his arch-nemeses, 50 Cent, and the teaser promises to pull back the curtain on the rapper’s scandals and crimes.
The new trailer, which is only 56 seconds long, showed new footage from before the Bad Boy Records founder’s arrest in September 2024, and he appeared visibly worried about losing the legal battle, which hadn’t started yet.
The footage released on December 1 showed the disgraced music mogul scrambling for legal help as he tells his team, “We have to find somebody that’ll work with us that has dealt in the dirtiest of dirty business. We’re losing!”
Social media sleuths flocked to X and shared their curiosity over the documentary, which will be available to stream on December 2.
“50 cent trolling diddy hard with this one,” one X user wrote, while another echoed, “50 been waiting his whole life to drop this bomb on Diddy and tomorrow Netflix finally hands him the mic. All those years of shots fired on Instagram just turned into a whole documentary,” referring to decades-long feud between the two musicians.
“They let 50 produce it? oh he’s COOKINGDDDD somebody up,” chimed in a third, while one reacted, “Oh yeah, this is about to shake the whole internet again.”
While Diddy is serving up to 50 months in prison, 50 Cent has collected never-before-seen footage and explosive information on the former’s Freak Off parties, as well as stories from the accusers, which will be told in the documentary.
Kristne Bell and Dax Shepherd got unfiltered feedback from their daughters on their 2012 film, Hit & Run.
During a recent episode of Jimmy Kimmel Live!, the Idiocracy star revealed that Lincoln (12) and Delta (10) saw the movie, and were stunned to see Bell’s character break up with his character.
“They were very upset,” he shared their kids’ swift and brutally honest reaction. “and what made me so happy is they were mad at Mom, not me. They thought Mom was a b—h. They thought Daddy was a good boy with a bad past, and she should be able to overlook that, and I agree.”
Bell sitting beside her partner on the November 28 episode laughed off the critique.
She noted that the kids ultimately liked the movie.
“We spent we spent all this time making this independent film and Daddy wrote it and directed it and they were like, ‘We want to see it,’” Dax continued.
“And we hadn’t watched it in forever. We like, ‘OK, let’s watch it with you.’ They loved it. It’s very inappropriate. And it was a great litmus test for our children.”
Entertainment
Richie Moriarty on season 5 of "Ghosts," his character and the cast: "We really are a family"
Actor and comedian Richie Moriarty talks with “CBS Mornings” about the fifth season of the comedy series “Ghosts,” what’s next for his character and how the cast has bonded.
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