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Taylor Swift’s love of the color orange sets social media branding ablaze

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Taylor Swift’s love of the color orange sets social media branding ablaze


Taylor Swift‘s upcoming album release and her love of all things orange isn’t lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.

On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.

Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.

That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.

“It feels like energetically how my life has felt,” the 14-time Grammy winner tells co-host Jason Kelce.

Taylor Swift performs in orange at the Paris Le Defense Arena during her Eras Tour concert in Paris, on May 9, 2024.

Lewis Joly / AP


Many, it seemed, saw value in tying their brand to Swift.

More than a dozen NHL teams followed with posts on social media acknowledging Swift’s new album, both north and south of the Canadian border. 

Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post has garnered 5.5 million views so far.

Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”

Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.

Swift also mentioned during the Wednesday podcast that she had Lasik eye surgery. In response, the X account for LASIK.com wasted no time promoting the fortuitous namedrop. The post currently has more than 389,000 views and 15,000 likes. 

About 500,000 Americans undergo Lasik every year, CBS News recently reported. And while the American Refractive Surgery Council says the complication rate is less than 1%, side effects are not uncommon and should not be taken lightly by those considering the procedure. 

Swift’s two-hour chat with the Kelces’ marks the singer’s first ever podcast interview, a milestone moment for the medium.

By Thursday afternoon, Wednesday night’s talk had already been seen more than 11.7 million times on YouTube. Clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.

It has further to go to be a record-setter, though. The most-watched podcast episode ever on YouTube, and likely the most-consumed podcast ever, is by a company called Thmanyah, a Saudi Arabian Arabic podcast network and independent journalism platform, according to its website. The video has racked up 144 million views in two years.

Swift, who infrequently gives interviews to journalists, revealed key information about her upcoming album, “The Life of a Showgirl,” and talked about her relationships with Travis Kelce and her family, and her joy of gaining full control of her past work — a yearslong quest.





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Teyana Taylor, Leonardo DiCaprio Golden Globes drama sees new twist

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Teyana Taylor, Leonardo DiCaprio Golden Globes drama sees new twist


Teyana Taylor, Leonardo DiCaprio Golden Globes drama update

Teyana Taylor is clearing the air about Leonardo DiCaprio’s animated Golden Globes moment that took over social media, revealing that the viral clip didn’t quite unfold the way fans initially thought. 

The actress and singer addressed the buzz during her appearance on The Tonight Show on Wednesday, Jan. 14, where she continued celebrating her first-ever Golden Globe win.

The clip in question, shared on the ceremony’s official TikTok page, showed DiCaprio laughing and gesturing enthusiastically during the broadcast, leading many viewers to assume he was chatting with Taylor.

She admitted she initially thought the same. 

“Okay, so look, yesterday, I thought I broke the Da Vinci Code, right?” Taylor told Jimmy Fallon, referencing her earlier comments that suggested they were bonding over KPop Demon Hunters during the show.

Taylor explained that her excitement stemmed from the fact that her daughters, Iman “Junie” Tayla Shumpert Jr., 10, and Rue Rose Shumpert, 5, are huge fans of the Netflix animated film, which won Best Motion Picture (Animated) and Best Original Song that night. 

At first glance, she assumed DiCaprio was reacting to her. 

“So when I first seen it, I didn’t watch the whole thing. So I was like, ‘Oh you’re talking about Kpop Demon Hunters, he’s talking about me,’” she said.

But after watching the full clip, and seeing fans attempt to lip-read the exchange, Taylor realised she needed answers. 

She picked up the phone and called her longtime friend. 

“I was like, ‘You can’t be talking to me, were you talking to me?’ Because I already told people you was talking to me,” she admitted. 

According to Taylor, DiCaprio had apparently discussed KPop Demon Hunters more than once that night. 

“So apparently he had two KPop Demon Hunter conversations that night, so KPop Demon Hunters was just in his mouth all night,” she joked.

The situation sparked some playful jealousy on Taylor’s part. 

“Who else is you chewing your invisible gum with?” she teased, adding that DiCaprio didn’t even remember who he had been talking to at the table.

Despite the confusion, the moment only added to the buzz surrounding their film One Battle After Another, which picked up four Golden Globe wins, including Best Motion Picture (Musical or Comedy) and Taylor’s award for her role as Perfidia Beverly Hills. 

Both stars are now heading into the 2026 Actor Awards on March 1 with individual nominations, proving that even a misunderstood viral moment can end on a high note.





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How A$AP Rocky and Rihanna fell in love?

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How A$AP Rocky and Rihanna fell in love?


A$AP Rocky shares who suggested him to date  

A$AP Rocky is opening up about the unexpected person who helped steer him toward a life-changing romance with Rihanna, his mother. 

During a recent appearance on the Jan. 15 episode of Popcast, the rapper, whose real name is Rakim Mayers, revealed that his mom, Renee Black, was the first to suggest he should date the global superstar long before their friendship turned romantic.

Looking back, A$AP shared that his mother was surprisingly direct about it. 

“My mother used to say s–t like, ‘I know you like this girl that you with right now,’” he recalled, adding that she would then say, “‘But I want you with Riri.’” 

At the time, he brushed it off, insisting they were just friends. 

“‘Ma why you keep saying that? That girl don’t even want me like that. Like be cool, Ma. Like that’s just my friend. Chill,’” he remembered telling her.

But his mom didn’t back down. “‘I’m telling you, she real,’” A$AP said, before adding with a laugh, “And mothers know best.”

Their bond eventually evolved into a romantic relationship in late 2019, and since then, A$AP Rocky and Rihanna have built a family together. 

The couple now share three children: RZA, 3, Riot, 2, and Rocki, who is just three months old. 

For A$AP, the connection has always felt natural, even inevitable. 

“It was just like we were on the same page,” he explained. “Born the same year. My dad is from her country. My family, when I go back, I get to see both sides of my family. It’s so many similarities, it’s just funny. We laugh about it a lot.”

Even before romance entered the picture, he admitted there was always something special there. 

“She was always my boo, you know what I’m saying?” he said. “Like I always f–ked with her.”

Still, A$AP believes the timing mattered. 

“I’m thankful that she was put in my life at that time,” he shared, explaining that neither of them was ready earlier. 

Rihanna has echoed that sentiment, later saying the pandemic played a role in accelerating their relationship. “COVID sped up our relationship,” she told Interview Magazine in 2024. “There was no denying it… It just happened.”

In the end, it seems his mother saw the love story coming long before either of them did.





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Princess Kate crowned England’s Great with fiery Lioness spirit

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Princess Kate crowned England’s Great with fiery Lioness spirit


Princess Kate crowned England Great with fiery Lioness spirit

William’s wife Kate brought charm back to the royal family with her heartwarming gesture, receiving powerful titles after her latest royal engagement.

The Princess of Wales appears in the lioness spirit as she represented the modern monarchy with a reception at Windsor Castle for the England Women’s Rugby team, celebrating their World Cup win.

As the patron of the Rugby Football Union, Princess Kate led the way at her first solo royal engagement of 2026 with a celebratory reception.

She looked glam in a red pantsuit, seemingly sending a nod to the team’s Red Roses nickname.

Kensington Palce shared the stunning photo of Kate with the team on her and Prince William’s official Instagram page, which brought her England’s great title from fans.

The post garnered massive likes and hearts from fans, with some  honouring the Princess with powerful titles.

One described the picture a “brunch of beautiful English roses,” calling Kate “beautiful princess.  

“God bless them make England great.”

Another admired the future queen as “A perfect England Red rose in the middle.”

Kate previously wore the red ensemble, featuring an asymmetric jacket and wide-leg trousers, for the launch of her Shaping Us campaign in 2023.

While Kate was hosting the rugby team, her husband  William had a solo engagement of his own on the same day in his role as patron of We Are Farming Minds, which works to support farmers’ mental health.

The heir to the British throne visited a farm in western England, where he took on tasks like pruning apple trees and feeding sheep.





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