Entertainment
Taylor Swift’s love of the color orange sets social media branding ablaze
Taylor Swift‘s upcoming album release and her love of all things orange isn’t lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.
On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.
Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.
That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.
“It feels like energetically how my life has felt,” the 14-time Grammy winner tells co-host Jason Kelce.
Lewis Joly / AP
Many, it seemed, saw value in tying their brand to Swift.
More than a dozen NHL teams followed with posts on social media acknowledging Swift’s new album, both north and south of the Canadian border.
Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post has garnered 5.5 million views so far.
Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”
Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.
Swift also mentioned during the Wednesday podcast that she had Lasik eye surgery. In response, the X account for LASIK.com wasted no time promoting the fortuitous namedrop. The post currently has more than 389,000 views and 15,000 likes.
About 500,000 Americans undergo Lasik every year, CBS News recently reported. And while the American Refractive Surgery Council says the complication rate is less than 1%, side effects are not uncommon and should not be taken lightly by those considering the procedure.
Swift’s two-hour chat with the Kelces’ marks the singer’s first ever podcast interview, a milestone moment for the medium.
By Thursday afternoon, Wednesday night’s talk had already been seen more than 11.7 million times on YouTube. Clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.
It has further to go to be a record-setter, though. The most-watched podcast episode ever on YouTube, and likely the most-consumed podcast ever, is by a company called Thmanyah, a Saudi Arabian Arabic podcast network and independent journalism platform, according to its website. The video has racked up 144 million views in two years.
Swift, who infrequently gives interviews to journalists, revealed key information about her upcoming album, “The Life of a Showgirl,” and talked about her relationships with Travis Kelce and her family, and her joy of gaining full control of her past work — a yearslong quest.
Entertainment
Stars of “My Life with the Walter Boys” talk season 2 expectations and relating to characters
Gremlins is a well-known black horror comedy franchise that has released two installments, but for the third, there is much anticipation among fans about when it will come.
Now, Chris Columbus, the screenwriter of the original movie, has shared an update on the threequel, as the last film was released in 1990.
“There’s a bunch of scripts for Gremlins,” he teased in an interview with GamesRadar+. “I mean, nothing has been approved. We’re working on something, but we’re always [working on something]. Gremlins is a never-ending writing assignment.”
Besides the update, Chris also weighed in on his initial stance against the making of sequels.
“Back in the early 80s, when we had finished Gremlins, there was the opportunity to do Gremlins 2, but I was of a mind that once I’ve said it, I’ve said it, there’s no reason to do a sequel,” he recalled.
This mindset, he said, led him to consider making other movies instead of Gremlins 2.
“So Steven and I could have worked on Gremlins 2, but I said, ‘No, I’ve done that. I’m going to move on.’ And I moved on to Goonies and Young Sherlock Holmes. So we still worked together,” the director noted.
However, since then, Chris’s views on the sequels definitely evolved as he had made Home Alone two and the first two films in the Harry Potter franchise.
Meanwhile, his latest-directed film, The Thursday Murder Club, is streaming on Netflix.
Hunter Biden is reportedly plotting fresh attacks on George Clooney after he distanced himself from the former president of the United States.
According to Radar Online, the 64-year-old American actor and filmmaker is worried about the secrets which might be revealed after the 55-year-old son of former United States president Joe Biden spoke against him in an interview and seems poised to say more.
For the unversed, Clooney wrote an op-ed article, I Love Joe Biden. But We Need a New Nominee, stating that Biden should withdraw himself from the 2024 presidential race.
The Wolfs star claimed because of his ‘cognitive decline,’ Joe could not stay the same, which clearly showed in his debate with current president Donald Trump.
An insider told the same outlet that “Hunter considers George a misinformed interloper who kicked Joe while he was down and sabotaged the Democratic Party.”
“He feels the world would be a better place if Joe was in office, and he’s saying George wrecked everything,” the source noted.
“Now he’s planning on delving deep into George’s history and shining a light on anything that looks remotely suspicious – from past relationships to business practices and even his marriage to Amal [Clooney],” the insider reported.
“Everyone has skeletons in the closet, especially a Playboy turned political bigmouth! George is nervous about what Hunter could spill, and he should be. If any story that’s remotely unsavory gets out, he’ll have a hot mess on his hands,” the source stated.
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Stars of “My Life with the Walter Boys” talk season 2 expectations and relating to characters
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