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Taylor Swift’s love of the color orange sets social media branding ablaze

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Taylor Swift’s love of the color orange sets social media branding ablaze


Taylor Swift‘s upcoming album release and her love of all things orange isn’t lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.

On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.

Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.

That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.

“It feels like energetically how my life has felt,” the 14-time Grammy winner tells co-host Jason Kelce.

Taylor Swift performs in orange at the Paris Le Defense Arena during her Eras Tour concert in Paris, on May 9, 2024.

Lewis Joly / AP


Many, it seemed, saw value in tying their brand to Swift.

More than a dozen NHL teams followed with posts on social media acknowledging Swift’s new album, both north and south of the Canadian border. 

Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post has garnered 5.5 million views so far.

Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”

Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.

Swift also mentioned during the Wednesday podcast that she had Lasik eye surgery. In response, the X account for LASIK.com wasted no time promoting the fortuitous namedrop. The post currently has more than 389,000 views and 15,000 likes. 

About 500,000 Americans undergo Lasik every year, CBS News recently reported. And while the American Refractive Surgery Council says the complication rate is less than 1%, side effects are not uncommon and should not be taken lightly by those considering the procedure. 

Swift’s two-hour chat with the Kelces’ marks the singer’s first ever podcast interview, a milestone moment for the medium.

By Thursday afternoon, Wednesday night’s talk had already been seen more than 11.7 million times on YouTube. Clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.

It has further to go to be a record-setter, though. The most-watched podcast episode ever on YouTube, and likely the most-consumed podcast ever, is by a company called Thmanyah, a Saudi Arabian Arabic podcast network and independent journalism platform, according to its website. The video has racked up 144 million views in two years.

Swift, who infrequently gives interviews to journalists, revealed key information about her upcoming album, “The Life of a Showgirl,” and talked about her relationships with Travis Kelce and her family, and her joy of gaining full control of her past work — a yearslong quest.





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Duchess Sophie risks security as she breaks protocol for tragic accident

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Duchess Sophie risks security as she breaks protocol for tragic accident


Duchess Sophie risks security as she breaks protocol for tragic accident

Duchess of Edinburgh was reportedly left in a state of shock as she witnessed a painful accident, nearly breaking royal protocol as it happened.

The 60-year-old royal, who has earned a prominent position with King Charles as his ‘secret weapon’ for the monarchy, has been dragged in an unfortunate court case about an 81-year-old woman, who lost her life in 2023.

A woman named Helen Holland had been crossing the street at Old Bailey when she was hit by the speeding officer, PC Christopher Harrison, part of the motorcycle convoy that was escorting Sophie as she left the Foreign and Commonwealth Development Office.

The officer was given a ‘not guilty’ verdict which garnered an emotional reaction from Helen’s family. One of the family members had yelled, “You ruined our family with no consequences.”

Prince Edward’s wife has remained quiet amid the legal process. She had only released a statement at the time to express her sympathies with the family. She could not comment further due to the ongoing court case.

In a new report by DailyMail, never-before-shared details about Sophie’s reaction were shared in which she nearly broke the protocol for the pedestrian.

For the first time they have detailed the horrific injuries Helen sustained during what Harrison described in court as “a tragic accident”. They also shared that in moments after the collision, the Duchess of Edinburgh tried to leave her vehicle to rush towards Helen.

Meanwhile, Helen’s son Martin and her daughter-in-law, Lisa, are pursuing another legal action not for any compensation but to prove that the beloved great-grandmother “did nothing wrong”.

Duchess of Edinburgh statement via Buckingham Palace

Buckingham Palace released a short statement on Duchess Sophie’s behalf in May 2023.

“The Duchess’s heartfelt thoughts and prayers are with the injured lady and her family,” it read.

“She is grateful for the swift response by the emergency services and will keep abreast of developments. Further comment at this time would not be appropriate while the incident is being investigated.”





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Sadie Sink talks about the future of Max in ‘Stranger Things’

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Sadie Sink talks about the future of Max in ‘Stranger Things’


 ‘Stranger Things’ season 5’s second volume is coming out on December 25

Sadie Sink has opened about her character Max Mayfield in the Stranger Things new season.

In season 4, Max was left in coma after a psychic encounter with Vecna. The first volume of the fifth season has shown that her consciousness is trapped in the upside down.

While talking about her character, Sink said that there always has been something that anchored her to the role like the environment, the bands, the skateboard or the clothes.

“But this season, there was nothing. It was clothes that didn’t feel like Max, crazy hair that was grown out and tangled, and dirt all over my face”, she told The Hollywood Reporter.

She continued, “She’s in a rough, feral state. It was pretty bizarre. It was weird to feel like Max and then look like that and be in that environment.

Stranger things 5 the first volume depicts how Max’s fate has been kept a mystery after Holly Wheeler is taken by Vecna and she crosses paths with a young girl.

Responding to her character’s fate, Sadie added that “Max is a really caring person” and accepts Holly as an ally instead of seeing her as just a small girl.

The Spider-Man actress said, “I feel like we’ve left it all out on the table, and it’s at a good closing point, but I don’t know. I could do it again. Because I love that set so much, and I love the character.”

Stranger Things 5 second volume is set to premiere on December 25. 





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Natalia Dyer explains Nancy Wheeler’s key blunder in Stranger Things 5

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Natalia Dyer explains Nancy Wheeler’s key blunder in Stranger Things 5


Natalia Dyer explains why Nancy hid threat of Vecna from parents

Natalia Dyer, known for her role as Nancy Wheeler in Stranger Things, addresses a big blunder she made in season finale.

At the end of season four, the city Hawkins had giant rifts of the Upside Down opened up in the ground across the city, however Nancy and her brother Mike (Finn Wolfhard) fail to inform the rest of their family about it.

In the new season, the fans witness the consequences of her parents being in oblivion, when a Demogorgon attacks them putting her parents, mom Karen (Cara Buono) and dad Ted (Joe Chrest), in critical condition in hospital and their little sister Holly (Nell Fisher) getting kidnapped by Vecna.

In an interview with Variety, Dyer revealed the reason why Nancy kept her parents in the dark.

“This actually was a conversation with the Duffers,” Dyer said. “In that discovery of what’s happened since, what have we said to people? What have we explained?”

She added, “You have this military presence all around, and I think there’s this sense of — especially within Nancy — there’s this wanting to protect. I think in this scenario, especially like with her family, sometimes you feel like not telling is protecting.”

Dyer explained that since the incident Nancy feels “a lot of guilt” and sees the loss as “a failure” despite trying to do the right thing.

However, she also revealed the positive impact it has on the Wheelers, saying, “I think that’s also a bonding moment for the Wheelers. I think it’s a galvanising moment for what they have to do ahead of them.”

In addition to Wolfhard, Buono, Crest and Fisher, Dyer also stars along with her boyfriend Charlie Heaton (Jonathan Byers), who is also her love interest in the series and Joe Keery as Steve Harrington, Nancy’s ex-boyfriend.

Stranger Things season five volume one is now streaming on Netflix.





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