Entertainment
Taylor Swift’s love of the color orange sets social media branding ablaze
Taylor Swift‘s upcoming album release and her love of all things orange isn’t lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.
On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.
Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.
That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.
“It feels like energetically how my life has felt,” the 14-time Grammy winner tells co-host Jason Kelce.
Lewis Joly / AP
Many, it seemed, saw value in tying their brand to Swift.
More than a dozen NHL teams followed with posts on social media acknowledging Swift’s new album, both north and south of the Canadian border.
Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post has garnered 5.5 million views so far.
Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”
Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.
Swift also mentioned during the Wednesday podcast that she had Lasik eye surgery. In response, the X account for LASIK.com wasted no time promoting the fortuitous namedrop. The post currently has more than 389,000 views and 15,000 likes.
About 500,000 Americans undergo Lasik every year, CBS News recently reported. And while the American Refractive Surgery Council says the complication rate is less than 1%, side effects are not uncommon and should not be taken lightly by those considering the procedure.
Swift’s two-hour chat with the Kelces’ marks the singer’s first ever podcast interview, a milestone moment for the medium.
By Thursday afternoon, Wednesday night’s talk had already been seen more than 11.7 million times on YouTube. Clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.
It has further to go to be a record-setter, though. The most-watched podcast episode ever on YouTube, and likely the most-consumed podcast ever, is by a company called Thmanyah, a Saudi Arabian Arabic podcast network and independent journalism platform, according to its website. The video has racked up 144 million views in two years.
Swift, who infrequently gives interviews to journalists, revealed key information about her upcoming album, “The Life of a Showgirl,” and talked about her relationships with Travis Kelce and her family, and her joy of gaining full control of her past work — a yearslong quest.
Entertainment
NATO jets intercept Russian bombers over Baltic Sea
The North Atlantic Treaty Organisation (NATO) forces deployed a number of jets to intercept Russian bombers and fighter jets flying over the Baltic Sea in an impressive display of power on Monday.
French Rafales took off from a Lithuanian air base and joined fighter jets from Sweden, Finland, Poland, Denmark and Romania to intercept the hostile jets; however, no aerial engagement occurred as Russian jets remained in airspace over neutral waters.
The French detachment, stationed in Lithuania as part of the NATO’s air policing effort, said their jets kept watch over Russian aircraft, adding, “The Russian mission included 10 fighter jets taking turns in escorting two supersonic Tu-22M3s.”
In a statement on Telegram, the Russian Defence Ministry said that the flight of their bombers was over four hours long and it occurred in neutral airspace.
The ministry said: “All flights of Russian Aerospace Forces aircraft are carried out in strict compliance with international rules for the use of airspace.”
It added that their aircraft regularly conduct flights in international airspace over the Baltic and Black Seas and the Pacific, the Arctic and the North Atlantic Ocean.
NATO’s muscular display of airpower comes after the United States (U.S.) President Donald Trump described the alliance as a “paper tiger” due to its refusal to take part in the U.S.-Israeli military aggression against Iran.
The incident comes just a week after the British Royal Air Force jets were scrambled to intercept unidentified aircraft approaching the British airspace. However, no interception took place as the jet remained outside UK airspace.
Entertainment
Oil prices climb 5% after Trump says he does not want to extend Iran ceasefire
Oil prices climbed about 5% on Tuesday after US President Donald Trump said he did not want to extend a soon-to-expire ceasefire in the Iran war and that the US military was “raring to go” if negotiations do not succeed.
Brent futures rose $4.30, or 4.5%, to $99.78 a barrel at 1:13pm EDT (1713 GMT), while US West Texas Intermediate CLc1 crude rose $4.75, or 5.3%, to $94.36.
Pakistan said there was still no confirmation that Iran would attend last-ditch peace talks with the United States, after US forces boarded a huge Iranian oil tanker at sea with just a day left to the ceasefire.
Shipping traffic through the Strait of Hormuz, which normally handles about 20% of global oil and liquefied natural gas (LNG) supplies, remained broadly halted on Tuesday with only three ships passing the waterway in the past 24 hours, shipping data showed.
The European Union will provide guidance to airlines on how to handle issues such as airport slots, passenger rights and public service obligations in the event of jet fuel shortages because of the Iran war, the bloc’s transport chief said.
German Economy Minister Katherina Reiche said supplies of jet fuel are not in danger as refineries adapt to increased demand, but added the government is monitoring the situation.
Russian supplies
Ukrainian President Volodymyr Zelenskiy, however, said the Druzhba oil pipeline pumping Russian oil to Europe, is ready to resume operations, signalling that Ukraine now expects a 90 billion euro aid package to be unblocked. But three industry sources said Russia is set to stop oil exports from Kazakhstan to Germany via the Druzhba pipeline starting from May 1.
Elsewhere in Russia, Ukrainian drones struck an oil-pumping and dispatch facility in Russia’s Samara region overnight.
In Germany, the biggest economy in Europe, investor morale declined to its lowest level in more than three years in April as businesses started to feel the economic consequences of the Iran war far beyond price increases, the ZEW economic research institute said.
In the United States, retail sales increased more than expected in March as the war in Iran boosted gasoline prices and led to a record surge in receipts at service stations, while tax refunds underpinned spending elsewhere.
Trump’s Federal Reserve chief nominee Kevin Warsh called for “regime change” at the US central bank, including a new approach for controlling inflation and a communications overhaul that may discourage his colleagues from saying too much about the direction of monetary policy.
Trump told CNBC that he would be disappointed if Warsh did not cut interest rates right away once he took office after being approved by the Senate.
Analysts worry that involving more politics in interest rate decisions could reduce the Fed’s ability to control inflation. Trump wants the Fed to cut rates, which would reduce consumer costs and could boost economic growth and demand for oil.
US oil inventories
Those crude price increases came as the market waited for direction from weekly storage reports from the American Petroleum Institute (API) trade group later on Tuesday and the US Energy Information Administration (EIA) on Wednesday.
Analysts projected that energy firms pulled 1.8 million barrels of crude from storage during the week ended April 17.
If correct, that would be the first time energy firms pulled crude out of storage for two weeks in a row since February, and compares with an increase of 0.2 million barrels in the same week last year and a decline of 3.7 million barrels over the past five years (2021-2025).
Entertainment
King Charles adorns Windsor in surprise move after Andrew’s exit
King Charles made a surprise change at Windsor property after his younger brother Andrew’s exit from Royal Lodge.
The 76-year-old has taken a decisive step to bring a historic sculpture from London museum to his royal residence.
A striking bronze sculpture depicting Hercules and Achelous will be installed at Windsor Castle, after it spent 69 years in the West London museum.
The art piece is returning to the precise location where it stood throughout the first nine years of the King’s childhood.
The British King’s decision, revealed last October, caused confusion and scepticism from observers who questioned why he would need to acquire additional treasures given the royal collection already at his disposal.
The statue, regarded as treasure, will take its place within the fountain at the centre of the East Terrace Garden.
The bronze was crafted by Charles Crozatier and entered the royal collection when George IV purchased it in 1829.
For decades, it graced Windsor’s East Terrace Garden before being removed from its plinth in 1957 during renovation works.
Originally intended for relocation to Hampton Court’s Privy Garden, insufficient funding meant the sculpture was instead placed into storage.
-
Fashion5 days agoFrance’s LVMH Q1 revenue falls 6%, shows resilience amid Iran war
-
Sports1 week agoThe case for Man United’s Fernandes as Premier League’s best
-
Entertainment1 week agoPalace left in shock as Prince William cancels grand ceremony
-
Business1 week agoUK could adopt EU single market rules under new legislation
-
Entertainment6 days agoIs Claude down? Here’s why users are seeing errors
-
Fashion1 week agoEnergy emerges as biggest cost driver in textile margins
-
Business1 week agoDelta Air Lines unveils first new Delta One suite in premium cabin arms race
-
Fashion1 week agoAsia claims largest share of markets on Kearney FDI Confidence Index
