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US’ NikeSKIMS debuts first collection for Modern Female Athletes

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US’ NikeSKIMS debuts first collection for Modern Female Athletes



Strong and stylish. Competitive and feminine. Confident and obsessive.

NikeSKIMS exists to serve women who are redefining what it means to be an athlete today.

NikeSKIMS has launched its debut collection redefining women’s activewear with a sculpted, performance-driven system of dress.
Spanning seven collections and 58 silhouettes, it offers over 10,000 combinations, blending style, function, and comfort.
The launch includes the film Bodies at Work featuring 50+ athletes, celebrating strength, inclusivity, and self-expression.

It’s in that vision that NikeSKIMS debuts its first apparel collection, which is designed to sculpt and engineered to perform, without compromise. Fueled by Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, that goes from the studio to the gym and beyond.

This design approach comes to life through NikeSKIMS’ debut film, Bodies at Work, and campaign photography that together feature more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.

“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” says Jordan Chiles, an Olympic and world-champion gymnast. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”

Born from a shared commitment to innovation, inclusivity and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by uncompromising attention to detail — delivering style, function and comfort that transitions effortlessly between workouts and everyday wear.

The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. Flattering lines, sculpting fabrics, innovative materials and neutral colorways offer women a complete wardrobe solution — from foundational bras and leggings to seasonal silhouettes and accessories — created to help them look, feel and perform their best.

“Wearing NikeSKIMS makes me feel confident and unrestricted,” says Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”

The first NikeSKIMS launch introduces three core collections that will be updated season over season, as well as four new seasonal collections.

The Matte collection is unlike anything on the market, offering everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed with an innovative fabric and powered by Nike’s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement, style and coverage, delivering go-to elevated sport essentials for all studio activities and everyday wear.

“The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”

The Shine collection includes supportive and sleek styles with quick-drying technology, a subtle sheen finish and stretchy feel. Designed for strength training, the collection delivers function and comfort that transition effortlessly beyond the gym.

The Airy collection offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open-weave mesh, with fitted and oversize silhouettes, the collection is ideal for low-impact activity and effortless styling.

“It feels like butter on your skin,” says Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. “I feel unstoppable when I’m training in it.”

Four seasonal collections complement the core NikeSKIMS apparel.

The Vintage Seamless collection is crafted with a seamless knitting technology and wash technique that creates a worn-in, vintage-inspired look and feel for studio activities and beyond. The Matte Tricot collection includes sleek, minimal, track-inspired layering pieces that feature NikeSKIMS’ signature matte fabric and a buttery-soft feel. Semi-sheer Weightless Layers are perfect for low-impact activities, and a Shiny Nylon oversize pant adds form, dimension and style to every activewear look.

These styles are on display in Bodies at Work, directed by Janicza Bravo, and campaign photography, from Luis Alberto Rodriguez and Rob Woodcox, which showcase the power and beauty of the body while emphasizing the individuality of women across all levels of sport. For the athletes involved, it’s more than a campaign. After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”

That’s exactly the point, says Kim Kardashian. “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”

What’s more, NikeSKIMS builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big and enabling them in their pursuit with industry-leading performance apparel and footwear.

“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” says Amy Montagne, President, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”

The first NikeSKIMS collection will be available September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS retail locations, including flagship stores from both brands in New York City and Los Angeles.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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India apparel exporters rattled by looming 500% US tariffs

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India apparel exporters rattled by looming 500% US tariffs



Indian garment and textile exporters have been hit by a fresh wave of uncertainty just as factories gear up for the next US fall–winter buying season, with the threat of a punitive 500 per cent American tariff pushing overseas buyers to rethink sourcing plans and divert new orders away from India.

Industry executives said US brands that had earlier been looking to expand their India sourcing footprint are now stepping back. Several exporters have received messages from buyers seeking clarity on whether the steep duty would apply, and in some cases asking who would bear the cost if it is imposed. With no clear answers, buyers are increasingly shifting sampling and production discussions to alternative manufacturing hubs in Asia.

Indian textile exporters face fresh uncertainty ahead of the US fall–winter buying season as fears of a punitive 500 per cent tariff unsettle buyers.
US brands are delaying or diverting orders, intensifying pressure on exporters already hit by earlier duties.
With Tiruppur reporting sharp order declines, industry leaders warn prolonged uncertainty could drive large-scale sourcing shifts away from India.

The risk is particularly acute because the US is India’s largest single apparel and textile market. In 2024–25, India exported textiles and garments worth about $37 billion, with nearly 28–30 per cent of that destined for the US. A 500 per cent duty, exporters warn, would make Indian products unviable overnight, effectively shutting India out of the US market.

The industry is already under strain from the earlier 50 per cent US tariff imposed in August. To keep shipments moving, exporters have been forced to offer deep discounts, divert surplus capacity to domestic brands, and route some export orders through neighbouring countries. Even with these adjustments, overall textile exports slipped 2.27 per cent in April–November 2025, while apparel shipments grew only marginally by 2.28 per cent, underscoring how fragile demand has become.

The knitted garment hub of Tiruppur, which accounts for nearly 90 per cent of India’s knitwear exports, is feeling the pressure most sharply. Exporters there report that US orders for the coming fall season are already down by about 50 per cent, as buyers test suppliers in other countries to hedge against tariff risk.

Companies that have begun production for all-season orders now fear that a 500 per cent levy would amount to a de facto embargo. With US buyers already shifting sampling programmes abroad, industry leaders warn that a prolonged standoff could trigger a large-scale migration of business away from India, putting factory utilisation, jobs and investment plans at serious risk just as the peak export season approaches.

Talk of a fast-tracked US–India trade deal has added another layer of uncertainty to the market. Negotiators from both sides have been working to stabilise bilateral trade ties ahead of the US election cycle, with India pushing for the removal of punitive duties on key labour-intensive sectors such as garments, home textiles and footwear. While officials have signalled progress on a limited trade package, exporters say the absence of a clear timeline is keeping buyers cautious. Until a formal agreement or tariff rollback is announced, US brands are continuing to diversify sourcing away from India to avoid the risk of sudden cost shocks in the middle of the buying season.

Fibre2Fashion News Desk (KUL)



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2026 to be challenging for Bangladesh exporters: CPD expert

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2026 to be challenging for Bangladesh exporters: CPD expert



The persistent decline in exports in Bangladesh is a warning signal, according to Mustafizur Rahman, distinguished fellow at the Centre for Policy Dialogue (CPD), who recently cautioned that 2026 would be challenging for exporters due to graduation from the least developed country (LDC) status and the scheduled national election.

Bangladesh may struggle to meet its export target for the current fiscal, he noted.

“Competition in European and other markets has intensified as China and India aggressively capture orders displaced by US tariffs,” he was cited as saying by domestic media.

The persistent decline in exports in Bangladesh is a warning signal, according to Mustafizur Rahman, distinguished fellow at the Centre for Policy Dialogue.
He has cautioned that 2026 would be challenging for exporters due to graduation from the least developed country status and the scheduled national election.
Bangladesh may struggle to meet its export target for the current fiscal, he noted.

Innovation, reduced lead times, reducing the cost of doing business and product and market diversification could have a significant bearing on exports, he added.

Fibre2Fashion News Desk (DS)



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Adidas challenges players to ‘Choose a Side’ as Yamal and Bellingham front latest Predator and F50 campaign

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Adidas challenges players to ‘Choose a Side’ as  Yamal and Bellingham front latest Predator and F50 campaign


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January 12, 2026

Do you choose chaos or control? That’s the question behind the latest Adidas football boot spring/summer campaign for its latest Predator and F50 products.

Jude Bellingham for Adidas

Consumers are asked that same question, inviting players to choose either chaos (via Lamine Yamal and F50), or control (Jude Bellingham and Predator), with both Adidas styles receiving “striking” colour updates for spring/summer 2026.

“More than just a boot launch”, the campaign “captures a playful rivalry that has taken over the game”, asking footballers around the world to “choose one” – either Team Predator or Team F50.

While the new Predator Elite FT is designed for “control, enabling players to execute with precision in high-pressure moments”, the F50 Elite is for those “who break with convention, players who push themselves to the limit to create unexpected brilliance”.

Of course, the campaign features two of football’s biggest names – Yamal (“chaos personified”) and Bellingham (“the master of control”), starring in a film that “brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch”.

Predator will be also worn on pitch by star players including Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo and Aitana Bonmati while, alongside Yamal, F50 will be put through their paces by players including Ousmane Dembélé, Florian Wirtz, Vicky Lopez and Trinity Rodman.

Sam Handy, GM Football at Adidas, said: “Through this campaign, we’re igniting a conversation that sits at the heart of football culture. These boots are about more than just innovation; they represent the two fundamentally opposing forces that define the modern game: raw speed and ultimate control.”

The F50 Elite (£235/€270) and Predator Elite Fold-Over Tongue (£245/€280) models are available to purchase from today, in-store and online.

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