Fashion
IKEA buys US logistics tech firm Locus in online growth push
By
Reuters
Published
October 8, 2025
IKEA has acquired U.S. logistics technology firm Locus, the two companies said on Tuesday, a deal the Swedish furniture retailer said would make its deliveries to shoppers smoother and faster as it invests to expand online sales.
The takeover is in addition to a $2.2 billion push by Ingka Group, the biggest global IKEA franchisee, in the U.S. where it competes with Wayfair and Walmart and is also contending with higher tariffs on imports that are increasing its costs.
IKEA declined to disclose the value of the deal. Locus was valued at $300 million in its most recent funding round in 2021, according to reports at the time.
IKEA said acquiring Locus would simplify its logistics and reduce its delivery expenses by an estimated 100 million euros ($117.41 million) a year globally.
Locus uses artificial intelligence to group orders and predict routes that minimize the time delivery vehicles spend in traffic, a planning process that is currently done manually by IKEA workers, Parag Parekh, chief digital officer at Ingka Group told Reuters in an interview.
Locus will also enable IKEA to offer customers more delivery windows and options, and give live updates on where their package is, as well as delivering faster, Parekh added. It will likely pilot the technology in the U.S. and UK before using it globally.
“Speed is one aspect of it, but more importantly for us, it will be the flexibility, it will be the ability to track… and more importantly, through all of this, help drive a better customer experience,” he said.
Locus’ shareholders included Singapore’s sovereign wealth fund GIC and private equity firms Alpha Wave, Tiger Global, and Qualcomm Ventures prior to the all-share acquisition by Ingka Investments, the retailer’s investment arm.
Under the deal, Locus will operate independently and continue to work with clients beyond IKEA.
Known mostly for its bright blue big-box suburban stores showcasing sofas, beds and bookcases in a labyrinth layout, IKEA has shifted focus onto its online business over the past five years and invested in smaller city-centre stores as it targets younger and more urban shoppers.
Online sales accounted for 28% of total IKEA retail sales in its 2024 financial year, up from 11% in 2019.
The acquisition comes just a week after Ingka Investments bought a building in Manhattan for $213 million, pushing ahead with U.S. expansion despite President Donald Trump imposing higher tariffs on furniture imports.
“In terms of the macroeconomics around us … probably there’s uncertainty on the quarters ahead,” Parekh said. “But as a company we remain committed to the U.S.”
© Thomson Reuters 2025 All rights reserved.
Fashion
Mielle becomes NFL’s first textured haircare partner
Published
December 1, 2025
Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company.
The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.
The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.
“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.
“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”
The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.
“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”
The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
India’s logistics push puts fashion in the fast lane
The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.
From Map to Mill Gate: What Gati Shakti Has Actually Changed
Fashion
Modella eyeing another acquisition, this time it’s the Wynsors footwear chain
Published
December 1, 2025
Modella Capital is fast becoming one of the most acquisitive businesses on the UK high street and the latest retailer in its sights is footwear chain Wynsors World of Shoes.
That’s according to Sky News, which said the investment firm is targeting a takeover of the privately owned footwear retailer and is currently in “advanced talks”.
Wynsors trades from around 50 standalone shops across the north of England and Modella is now “the likeliest buyer” of the business, with expectations of a deal before the end of the year.
Modella was recently in the news as the buyer of Claire’s UK business. It also recently bought the non-travel locations of WH Smith (now renamed TG Jones) and owns Hobbycraft and The Original Factory Shop too. It had earlier hoped to add Poundland to its portfolio but missed out on that one.
Wynsors has been looking to sell for around two months and accountancy firm RSM had been hired explore interest from prospective bidders, Sky News said.
The chain trades from around 50 standalone stores and 40 concessions. It sells brands including Adidas, Skechers, Hush Puppies, Clarks, Nike, kickers and more. And although its sells footwear for women, men and children, it focuses particularly on school shoes.
Copyright © 2025 FashionNetwork.com All rights reserved.
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