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Kendra Scott expands into Western wear with new boot collection

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Kendra Scott expands into Western wear with new boot collection


Sign on facade at Kendra Scott retail store on Santana Row in the Silicon Valley, San Jose, California, December 14, 2019.

Smith Collection | Archive Photos | Getty Images

Kendra Scott, a jewelry brand best known for its single-pendant necklaces, is becoming the latest company to join the Western wear trend.

The company on Wednesday announced its debut boots collection in an expansion outside of the accessories market. The brand will offer three styles, available in men’s and women’s, as part of the Yellow Rose by Kendra Scott line focused on Western style.

“A lot of folks don’t know, but in the other half of my life, I take my heels off in the boardroom, and I throw my boots on and head to my ranch,” founder Kendra Scott told CNBC.

Scott, who lives in Texas, said she grew up incorporating Western wear from denim to cowboy boots into her everyday style, in what she calls a “beautiful, timeless, classic look.” Slowly, Scott said she saw the trend take hold across the globe.

“I’m sitting here going, well, this is my life everyday. This is authentically who I am and what I do,” Scott said. “I also noticed that there were a lot of Western brands out there that put cowboy first, and then they later think about the girl … so I was really excited to create a brand that put cowgirl front and center, but make it more modern.”

Kendra Scott’s expansion into Western wear rides a larger wave of companies leaning into the style. The fast-growing market for cowboy boots is projected to reach $538.6 million by 2035, according to Future Market Insights.

Other companies are taking notice. Retailers like Gap and Levi’s are marketing and innovating more denim products amid what’s become a “jeans war.” Wrangler is an exclusively Western wear brand that has leveraged the trend, and parts of American pop culture like the hit TV show “Yellowstone” and celebrities like Beyoncé are embracing the cowgirl aesthetic.

Of course, more Western wear options for consumers means tougher competition for Kendra Scott as it enters the space.

Branching out

Scott set out to create Yellow Rose in 2023. The in-house brand eventually became separate brick-and-mortar stores that incorporate Western style into its jewelry designs. Scott said the company quickly saw customer excitement about the unique style, but it felt like the tip of the iceberg of the brand’s potential.

Over the course of two years, the company tested modern Western apparel that was specifically designed for women, Scott said. The boots, she said, tie in the custom shapes that the jewelry brand is known for and include stitching and embroidery that give them a more “modern twist.”

Scott said the collection is a “labor of love” with a specially shaped toe, a unique combination of leather and suede, multiple color choices and options for both men and women.

Yellow Rose by Kendra Scott’s debut boots collection

Source: Kendra Scott

And the debut boot collection is just the first step toward building out a larger wardrobe, Scott said.

“We’ve been at it for almost 24 years and really put our stake in the ground as this premier jewelry designing brand,” Scott said. “We’ve built trust and connection with our customer over two decades now, and that allows a brand like mine to be able to now think about [more].”

Yellow Rose, named after Scott’s ranch and the Texas flower, is opening its fourth location – and the first outside of Texas – in the fourth quarter of 2025 in Nashville, Tennessee.

The boots launch comes after the company branched out into eyewear at the beginning of this year, entering into a licensing agreement with Marchon Eyewear.

Scott said the step into Western apparel is a significant next chapter for the brand.

“It’s exciting because I think we’re at a really amazing place at Kendra Scott where this next 20 years is really going to be something that is kind of like literally, ‘hold on to your hat,’ because we’re on this launching pad that we’ve really been able to build that trust,” Scott said. “When we launch a new category, we make sure that we’re filling a void in the market and that we’re doing it with our own unique fingerprint.”



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Key Financial Deadlines That Have Been Extended For December 2025; Know The Last Date

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Key Financial Deadlines That Have Been Extended For December 2025; Know The Last Date


New Delhi: Several crucial deadlines have been extended in December 2025, including ITR for tax audit cases, ITR filing and PAN and Aadhaar linking. These deadlines will be crucial in ensuring that your financial affairs operate smoothly in the months ahead.

Here is a quick rundown of the important deadlines for December to help you stay compliant and avoid last-minute hassles.

ITR deadline for tax audit cases

The Central Board of Direct Taxes has extended the due date of furnishing of return of income under sub-Section (1) of Section 139 of the Act for the Assessment Year 2025-26 which is October 31, 2025 in the case of assessees referred in clause (a) of Explanation 2 to sub-Section (1) of Section 139 of the Act, to December 10, 2025.

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Belated ITR filing deadline

A belated ITR filing happens when an ITR is submitted after the original due date which is permitted by Section 139(4) of the Income Tax Act. Filing a belated return helps you meet your tax obligations, but it involves penalties. You can only file a belated return for FY 2024–25 until December 31, 2025. However, there will be a late fee and interest charged.

PAN and Aadhaar linking deadline

The Income Tax Department has extended the deadline to link their PAN with Aadhaar card to December 31, 2025 for anyone who acquired their PAN using an Aadhaar enrolment ID before October 1, 2024. If you miss this deadline your PAN will become inoperative which will have an impact on your banking transactions, income tax return filing and other financial investments.



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Stock Market Live Updates: Sensex, Nifty Hit Record Highs; Bank Nifty Climbs 60,000 For The First Time

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Stock Market Live Updates: Sensex, Nifty Hit Record Highs; Bank Nifty Climbs 60,000 For The First Time


Stock Market News Live Updates: Indian equity benchmarks opened with a strong gap-up on Monday, December 1, touching fresh record highs, buoyed by a sharp acceleration in Q2FY26 GDP growth to a six-quarter peak of 8.2%. Positive cues from Asian markets further lifted investor sentiment.

The BSE Sensex was trading at 85,994, up 288 points or 0.34%, after touching an all-time high of 86,159 in early deals. The Nifty 50 stood at 26,290, higher by 87 points or 0.33%, after scaling a record intraday high of 26,325.8.

Broader markets also saw gains, with the Midcap index rising 0.27% and the Smallcap index advancing 0.52%.

On the sectoral front, the Nifty Bank hit a historic milestone by crossing the 60,000 mark for the first time, gaining 0.4% to touch a fresh peak of 60,114.05.

Meanwhile, the Metal and PSU Bank indices climbed 0.8% each in early trade.

Global cues

Asia-Pacific markets were mostly lower on Monday as traders assessed fresh Chinese manufacturing data and increasingly priced in the likelihood of a US Federal Reserve rate cut later this month.

According to the CME FedWatch Tool, markets are now assigning an 87.4 per cent probability to a rate cut at the Fed’s December 10 meeting.

China’s factory activity unexpectedly slipped back into contraction in November, with the RatingDog China General Manufacturing PMI by S&P Global easing to 49.9, below expectations of 50.5, as weak domestic demand persisted.

Japan’s Nikkei 225 slipped 1.6 per cent, while the broader Topix declined 0.86 per cent. In South Korea, the Kospi dropped 0.30 per cent and Australia’s S&P/ASX 200 was down 0.31 per cent.

US stock futures were steady in early Asian trade after a positive week on Wall Street. On Friday, in a shortened post-Thanksgiving session, the Nasdaq Composite climbed 0.65 per cent to 23,365.69, its fifth consecutive day of gains.

The S&P 500 rose 0.54 per cent to 6,849.09, while the Dow Jones Industrial Average added 289.30 points, or 0.61 per cent, to close at 47,716.42.



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South Korea: Online retail giant Coupang hit by massive data leak

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South Korea: Online retail giant Coupang hit by massive data leak


Osmond ChiaBusiness reporter

Getty Images Coupang logo on mobile phone screen against a white backgroundGetty Images

Coupang is often described as South Korea’s equivalent of Amazon.com

South Korea’s largest online retailer, Coupang, has apologised for a massive data breach potentially involving nearly 34 million local customer accounts.

The country’s internet authority said that it is investigating the breach and that details from the millions of accounts have likely been exposed.

Coupang is often described as South Korea’s equivalent of Amazon.com. The breach marks the latest in a series of data leaks at major firms in the country, including its telecommunications giant, SK Telecom.

Coupang told the BBC it became aware of the unauthorised access of personal data of about 4,500 customer accounts on 18 November and immediately reported it to the authorities.

But later checks found that some 33.7 million customer accounts – all in South Korea – were likely exposed, said Coupang, adding that the breach is believed to have begun as early as June through a server based overseas.

The exposed data is limited to name, email address, phone number, shipping address and some order histories, Coupang said.

No credit card information or login credentials were leaked. Those details remain securely protected and no action is required from Coupang users at this point, the firm added.

The number of accounts affected by the incident represents more than half of South Korea’s roughly-52 million population.

Coupang, which is founded in South Korea and headquartered in the US, said recently that it had nearly 25 million active users.

Coupang apologised to its customers and warned them to stay alert to scams impersonating the company.

The firm did not give details on who is behind the breach.

South Korean media outlets reported on Sunday that a former Coupang employee from China was suspected of being behind the breach.

The authorities are assessing the scale of the breach as well as whether Coupang had broken any data protection safety rules, South Korea’s Ministry of Science and ICT said in a statement.

“As the breach involves the contact details and addresses of a large number of citizens, the Commission plans to conduct a swift investigation and impose strict sanctions if it finds a violation of the duty to implement safety measures under the Protection Act.”

The incident marks the latest in a series of breaches affecting major South Korean companies this year, despite the country’s reputation for stringent data privacy rules.

SK Telecom, South Korea’s largest mobile operator, was fined nearly $100m (£76m) over a data breach involving more than 20 million subscribers.

In September, Lotte Cards also said the data of nearly three million customers was leaked after a cyber-attack on the credit card firm.



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