Business
Kendra Scott expands into Western wear with new boot collection
Sign on facade at Kendra Scott retail store on Santana Row in the Silicon Valley, San Jose, California, December 14, 2019.
Smith Collection | Archive Photos | Getty Images
Kendra Scott, a jewelry brand best known for its single-pendant necklaces, is becoming the latest company to join the Western wear trend.
The company on Wednesday announced its debut boots collection in an expansion outside of the accessories market. The brand will offer three styles, available in men’s and women’s, as part of the Yellow Rose by Kendra Scott line focused on Western style.
“A lot of folks don’t know, but in the other half of my life, I take my heels off in the boardroom, and I throw my boots on and head to my ranch,” founder Kendra Scott told CNBC.
Scott, who lives in Texas, said she grew up incorporating Western wear from denim to cowboy boots into her everyday style, in what she calls a “beautiful, timeless, classic look.” Slowly, Scott said she saw the trend take hold across the globe.
“I’m sitting here going, well, this is my life everyday. This is authentically who I am and what I do,” Scott said. “I also noticed that there were a lot of Western brands out there that put cowboy first, and then they later think about the girl … so I was really excited to create a brand that put cowgirl front and center, but make it more modern.”
Kendra Scott’s expansion into Western wear rides a larger wave of companies leaning into the style. The fast-growing market for cowboy boots is projected to reach $538.6 million by 2035, according to Future Market Insights.
Other companies are taking notice. Retailers like Gap and Levi’s are marketing and innovating more denim products amid what’s become a “jeans war.” Wrangler is an exclusively Western wear brand that has leveraged the trend, and parts of American pop culture like the hit TV show “Yellowstone” and celebrities like Beyoncé are embracing the cowgirl aesthetic.
Of course, more Western wear options for consumers means tougher competition for Kendra Scott as it enters the space.
Branching out
Scott set out to create Yellow Rose in 2023. The in-house brand eventually became separate brick-and-mortar stores that incorporate Western style into its jewelry designs. Scott said the company quickly saw customer excitement about the unique style, but it felt like the tip of the iceberg of the brand’s potential.
Over the course of two years, the company tested modern Western apparel that was specifically designed for women, Scott said. The boots, she said, tie in the custom shapes that the jewelry brand is known for and include stitching and embroidery that give them a more “modern twist.”
Scott said the collection is a “labor of love” with a specially shaped toe, a unique combination of leather and suede, multiple color choices and options for both men and women.
Yellow Rose by Kendra Scott’s debut boots collection
Source: Kendra Scott
And the debut boot collection is just the first step toward building out a larger wardrobe, Scott said.
“We’ve been at it for almost 24 years and really put our stake in the ground as this premier jewelry designing brand,” Scott said. “We’ve built trust and connection with our customer over two decades now, and that allows a brand like mine to be able to now think about [more].”
Yellow Rose, named after Scott’s ranch and the Texas flower, is opening its fourth location – and the first outside of Texas – in the fourth quarter of 2025 in Nashville, Tennessee.
The boots launch comes after the company branched out into eyewear at the beginning of this year, entering into a licensing agreement with Marchon Eyewear.
Scott said the step into Western apparel is a significant next chapter for the brand.
“It’s exciting because I think we’re at a really amazing place at Kendra Scott where this next 20 years is really going to be something that is kind of like literally, ‘hold on to your hat,’ because we’re on this launching pad that we’ve really been able to build that trust,” Scott said. “When we launch a new category, we make sure that we’re filling a void in the market and that we’re doing it with our own unique fingerprint.”
The government on Thursday kept petrol and high-speed diesel (HSD) prices unchanged at Rs253.17 per litre and Rs257.08 per litre respectively, for the coming fortnight, starting from January 16.
This decision was notified in a press release issued by the Petroleum Division.
Earlier, it was expected that the prices of all petroleum products would go down by up to Rs4.50 per litre (over 1pc each) today in view of variation in the international market.
Petrol is primarily used in private transport, small vehicles, rickshaws, and two-wheelers, and directly impacts the budgets of the middle and lower-middle classes.
Meanwhile, most of the transport sector runs on HSD. Its price is considered inflationary, as it is mostly used in heavy transport vehicles, trains, and agricultural engines such as trucks, buses, tractors, tube wells, and threshers, and particularly adds to the prices of vegetables and other eatables.
The government is currently charging about Rs100 per litre on petrol and about Rs97 per litre on diesel.
One of Britain’s most prolific rail fare dodgers could face jail after admitting dozens of travel offences.
Charles Brohiri, 29, pleaded guilty to travelling without buying a ticket a total of 112 times over a two-year period, Westminster Magistrates’ Court heard.
He could be ordered to pay more than £18,000 in unpaid fares and legal costs, the court was told.
He will be sentenced next month.
District Judge Nina Tempia warned Brohiri “could face a custodial sentence because of the number of offences he has committed”.
He pleaded guilty to 76 offences on Thursday.
It came after he was convicted in his absence of 36 charges at a previous hearing.
During Thursday’s hearing, Judge Tempia dismissed a bid by Brohiri’s lawyers to have the 36 convictions overturned.
They had argued the prosecutions were unlawful because they had not been brought by a qualified legal professional.
But Judge Tempia rejected the argument, saying there had been “no abuse of this court’s process”.
JSW Jetour T2 Launch: JSW Motors Limited, the passenger vehicle arm of the JSW Group, is reportedly preparing to enter the Indian car market this year. It has partnered with Jetour, a China-based automotive brand owned by Chery Automobile, and the Jetour T2 SUV could be the company’s first product, according to the reports.
Media reports suggest that the launch will happen independently and not under the JSW MG Motor India joint venture. The SUV will wear a JSW badge and name, instead of the Jetour branding. The upcoming SUV will be assembled at JSW’s upcoming greenfield manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra.
According to the reports, the company plans to have the vehicle on sale by the third quarter of this year. With this move, JSW aims to establish itself as a standalone carmaker in India.
Expected Powertrain
The SUV is likely to arrive with a 1.5-litre plug-in hybrid setup. Internationally, this hybrid powertrain is offered with both front-wheel drive and all-wheel drive options. It is still unclear which version will be introduced in India.
Design
In terms of design, the T2 is a large and rugged-looking SUV. It has a boxy and upright stance, similar to vehicles like the Land Rover Defender. Despite its tough appearance, it uses a monocoque chassis instead of a ladder-frame construction.
Size
The SUV measures around 4.7 metres in length and nearly 2 metres in width. This makes it larger than the Tata Safari, even though it is a five-seater. A longer 7-seat version is also sold in some markets.
Price
Pricing details for India are yet to be announced. For reference, the front-wheel-drive five-seat T2 i-DM is priced at AED 1,44,000 (around Rs 35 lakh) in the UAE.
Jetour
Jetour is a brand owned by Chinese automaker Chery. Launched in 2018, it focuses mainly on SUVs and is present in markets across China, the Middle East, Africa, Southeast Asia and Latin America.
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