Business
Lululemon is partnering with the NFL to release apparel for all 32 teams
Sign at the entrance to the Lululemon store in Midtown Manhattan.
Erik Mcgregor | Lightrocket | Getty Images
Lululemon is partnering with the NFL to launch an apparel collection featuring the logos of all 32 NFL teams, the company and league announced Monday. It will mark the first time the retailer has offered officially licensed products for the NFL or any of its franchises.
The collection, set to launch Tuesday, will include both men’s and women’s apparel and accessories with NFL team symbols. Some of Lululemon’s most notable products — including its Steady State men’s franchise and women’s styles such as Define, Scuba and Align — are part of the collection.
Shares of Lululemon rose more than 3% in morning trading Monday.
Lululemon, long known for its roots in yoga wear, has made a notable push into sports and performance in recent years. The retailer struck a partnership with the NHL last year to release team-branded items. It has also grown its roster of sports-linked ambassadors to include PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe, NFL player DK Metcalf and NHL player Connor Bedard. Earlier this year, the retailer made perhaps its biggest splash to date, naming F1 champion Lewis Hamilton as an ambassador.
Celeste Burgoyne, president of Lululemon’s Americas division and global guest innovation, said the retailer sees an opportunity within sports where it can provide “the best product for these fans in the premium space to be able to celebrate their teams.”
“It really is about enabling our existing guests to be able to now wear Lululemon in arenas and stadiums, but it’s also about a new guest and expanding and really connecting our worlds in order to grow our guest base,” she said in an interview with CNBC.
Lululemon has struggled in recent quarters. The company has been hit hard by the impact of tariffs and other shifting consumer trends. But CEO Calvin McDonald, speaking with CNBC last month, said he sees an opportunity to innovate within the company’s key categories and items.
For the NFL, partnering with Lululemon on a new collection is another opportunity for the league to broaden its reach for team gear, according to NFL Chief Revenue Officer Renie Anderson.
“We want to make sure we’re creating a variety, an assortment for all fans, from casual to the more classic styles,” Anderson told CNBC. “It’s all a part of that ecosystem of passion and love for the sport and your club, and the ability to express yourself that way, whether it’s fun ways with foam fingers or hats, or in a cool, casual, fashionable way.”
The new items will be available on the league’s e-commerce site and at team retail locations, as well as via Fanatics, which has a longstanding partnership with the NFL and holds the league’s consumer product licensing rights for fan gear.
Andrew Low Ah Kee, CEO of Fanatics Commerce, said the sports industry has historically often overserved fans in certain casual product categories, like T-shirts and hoodies, but that there is now “a real demand and appetite for truly premium.”
“The jersey is truly the uniform of sport,” Low Ah Kee told CNBC. “So when we think about a consumer’s closet, we think there’s a role for jerseys, but we think there’s a role for a lot of other apparel as well.”
A UPS worker pushes a cart in New York, US, on Monday, Oct. 27, 2025.
Michael Nagle | Bloomberg | Getty Images
United Parcel Service on Tuesday reported earnings that topped Wall Street’s estimates ahead of its busy holiday season.
Shares of the package delivery giant surged 10% in premarket trading.
Here’s how the company performed in its third quarter, compared with what Wall Street was expecting based on a survey of analysts by LSEG:
- Earnings per share: $1.74 adjusted vs. $1.30 expected
- Revenue: $21.4 billion vs. $20.83 billion expected
For the period ended Sept. 30, the company reported net income of $1.31 billion, or $1.55 per share, compared with $1.99 billion, or $1.80 per share, the year prior. Adjusting for one-time items, including costs of its transformation strategy, the company reported profit of $1.48 billion or $1.74 per share.
UPS estimates its fourth quarter revenue to be $24 billion with an operating margin of 11% to 11.5%.
The company also on Tuesday laid out details of its previously announced turnaround plan and said it cut its workforce by 34,000 jobs, greater than its previous estimate of 20,000, as part of its plan to trim down its work with Amazon, previously its largest customer.
UPS also initiated a sale-leaseback transaction in the third quarter for five properties as part of its broader strategy, which resulted in a $330 million pre-tax gain on sale in its supply chain solutions division. It said Tuesday that it has now closed daily operations at 93 leased and owned buildings through September as part of the initiative.
UPS said its turnaround plan has resulted in $2.2 billion in savings through the end of the third quarter, with an estimate of achieving $3.5 billion total year-over-year cost savings in 2025.
“We are executing the most significant strategic shift in our company’s history, and the changes we are implementing are designed to deliver long-term value for all stakeholders,” CEO Carol Tomé said. “With the holiday shipping season nearly upon us, we are positioned to run the most efficient peak in our history while providing industry-leading service to our customers for the eighth consecutive year.”
The courier’s strong results come as the parcel industry faces a volatile tariff environment and sluggish demand, in addition to impacts from the end of the de minimis loophole. Rival FedEx said last month that it incurred $150 million in headwinds from the global trade environment.
Alex Chriss, CEO of PayPal Inc.
Courtesy: PayPal
PayPal has signed a deal with OpenAI to have its digital wallet embedded into ChatGPT so users can pay for items found through the leading consumer AI tool, the company told CNBC exclusively.
The agreement, sealed over the weekend, means that starting next year, both sides of PayPal’s ecosystem can plug into ChatGPT: PayPal users can purchase items through the AI platform, and its merchants can sell on it, with their inventory listed there, according to PayPal CEO Alex Chriss.
“We’ve got hundreds of millions of loyal PayPal wallet holders who now will be able to click the ‘Buy with PayPal button’ on ChatGPT and have a safe and secure checkout experience,” Chriss said in an interview.
The move makes PayPal an early part of OpenAI’s efforts to broaden ChatGPT’s use for e-commerce. The thinking is that its 700 million-plus weekly users can lean on artificial intelligence to help them find items, similar to a human personal shopper. Last month, OpenAI said its users could buy from Shopify and Etsy merchants, and two weeks ago it announced an e-commerce deal with Walmart.
“It’s a whole new paradigm for shopping,” Chriss said. “It’s hard to imagine that agentic commerce isn’t going to be a big part of the future.”
PayPal is attempting to position itself as a payments backbone for the coming era of agentic AI shopping, announcing recent deals with Google and artificial intelligence firm Perplexity. The fintech firm issued a release on its OpenAI deal Tuesday.
The company will also manage merchant routing, payment validation and other behind-the-scenes aspects of payment processing for PayPal sellers on ChatGPT, so individual merchants don’t have to sign up with OpenAI, the firm said.
Chriss touted the fact that both consumers and merchants have been verified by the fintech firm, reducing the risk of fraud for either group. Users can pull funds from linked bank accounts or credit cards, or stored balances, to pay for purchases, and they’ll get protections, package tracking and dispute resolution.
“It’s not just that a transaction can happen,” Chriss said. “It’s that this is a trusted set of merchants, the largest merchant network in the world from PayPal, that are verified, with the largest set of verified consumers in a consumer wallet.”
PayPal also said it is expanding the use of OpenAI’s enterprise AI products for its employees to speed up product cycles.
Gold prices in Pakistan witnessed their sharpest single-day plunge in years on Tuesday, October 28, 2025, tracking a major slump in the international market amid renewed optimism over a potential U.S.-China trade breakthrough, according to data from the All-Pakistan Gems and Jewellers Sarafa Association (APGJSA).
The price of 24-karat gold per tola dropped by Rs14,000, settling at Rs416,362 compared to Rs430,362 a day earlier.
Likewise, the price of 10 grams of 24-karat gold fell by Rs12,003, closing at Rs356,963, while 22-karat gold was traded at Rs327,227, down Rs11,004 from the previous session.
In the global market, gold slumped by $140 per ounce, sliding to $3,940 from $4,080, marking one of the steepest daily declines in recent memory.
Silver prices
Following the downward trend in gold, silver prices also slipped. The rate of silver per tola declined by Rs173, settling at Rs4,924 against Rs5,097 on previous day, while 10-gram silver fell to Rs4,221 from Rs4,369 with a reduction of Rs148.
The price of international silver stood at $46.62, marking a decrease of $1.73 from the previous day’s level of $48.35, the association reported.
According to Reuters and AFP, Gold prices extended losses on Tuesday to a near three-week low, as optimism over a potential U.S.-China trade deal dented demand for safe-haven bullion, while investors looked forward to major central bank policy announcements this week.
Wall Street stocks ended at fresh records again on Monday over optimism that the US-China trade war was about to ease, with a possible deal in view when presidents Donald Trump and Xi Jinping meet later this week.
Major indices in New York charged higher, with the Dow, S&P 500 and Nasdaq all finishing at records on the improved sentiment on trade talks.
Monday’s buoyant session also featured heady gains by Microsoft, Facebook parent Meta and other tech giants ahead of earnings later this week.
Argentina’s stocks soared more than 20 percent on the back of President Javier Milei’s midterm victory, which saw his party win the biggest amount of votes in weekend legislative elections. The peso also jumped.
European stock markets were muted, reined in by anticipation of interest-rate decisions this week from the Federal Reserve and European Central Bank, although Spain’s index reached a record high from strong growth and corporate earnings.
Gold Rates Today in Pakistan
The rise of digital finance tools such as gold-backed Exchange-Traded Funds (ETFs), mobile investment platforms, and fintech innovations has expanded access to global gold markets.
These developments have enabled retail investors, particularly in regions like the Gulf, to participate in what was once a domain dominated by institutional investors.
The recent surge in gold prices is a reflection of sustained global demand and increased investor caution in the face of ongoing economic and geopolitical challenges.
Investment Trends in Pakistan
In Pakistan, where the rupee remains under pressure and economic uncertainty persists, gold retains its status as a favored asset for both consumers and investors.
Beyond being a commodity, gold is widely regarded as a reliable means of wealth preservation.
As market volatility increases, tangible assets like gold are viewed as secure investments, reinforcing their importance in both traditional and modern financial strategies.
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