Business
Lululemon is partnering with the NFL to release apparel for all 32 teams
Sign at the entrance to the Lululemon store in Midtown Manhattan.
Erik Mcgregor | Lightrocket | Getty Images
Lululemon is partnering with the NFL to launch an apparel collection featuring the logos of all 32 NFL teams, the company and league announced Monday. It will mark the first time the retailer has offered officially licensed products for the NFL or any of its franchises.
The collection, set to launch Tuesday, will include both men’s and women’s apparel and accessories with NFL team symbols. Some of Lululemon’s most notable products — including its Steady State men’s franchise and women’s styles such as Define, Scuba and Align — are part of the collection.
Shares of Lululemon rose more than 3% in morning trading Monday.
Lululemon, long known for its roots in yoga wear, has made a notable push into sports and performance in recent years. The retailer struck a partnership with the NHL last year to release team-branded items. It has also grown its roster of sports-linked ambassadors to include PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe, NFL player DK Metcalf and NHL player Connor Bedard. Earlier this year, the retailer made perhaps its biggest splash to date, naming F1 champion Lewis Hamilton as an ambassador.
Celeste Burgoyne, president of Lululemon’s Americas division and global guest innovation, said the retailer sees an opportunity within sports where it can provide “the best product for these fans in the premium space to be able to celebrate their teams.”
“It really is about enabling our existing guests to be able to now wear Lululemon in arenas and stadiums, but it’s also about a new guest and expanding and really connecting our worlds in order to grow our guest base,” she said in an interview with CNBC.
Lululemon has struggled in recent quarters. The company has been hit hard by the impact of tariffs and other shifting consumer trends. But CEO Calvin McDonald, speaking with CNBC last month, said he sees an opportunity to innovate within the company’s key categories and items.
For the NFL, partnering with Lululemon on a new collection is another opportunity for the league to broaden its reach for team gear, according to NFL Chief Revenue Officer Renie Anderson.
“We want to make sure we’re creating a variety, an assortment for all fans, from casual to the more classic styles,” Anderson told CNBC. “It’s all a part of that ecosystem of passion and love for the sport and your club, and the ability to express yourself that way, whether it’s fun ways with foam fingers or hats, or in a cool, casual, fashionable way.”
The new items will be available on the league’s e-commerce site and at team retail locations, as well as via Fanatics, which has a longstanding partnership with the NFL and holds the league’s consumer product licensing rights for fan gear.
Andrew Low Ah Kee, CEO of Fanatics Commerce, said the sports industry has historically often overserved fans in certain casual product categories, like T-shirts and hoodies, but that there is now “a real demand and appetite for truly premium.”
“The jersey is truly the uniform of sport,” Low Ah Kee told CNBC. “So when we think about a consumer’s closet, we think there’s a role for jerseys, but we think there’s a role for a lot of other apparel as well.”
Business
Oil prices ease as US pauses Project Freedom to seek Iran deal
President Donald Trump raised hopes of an agreement between the US and Iran after days of escalation.
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Business
Government needs to act on Middle East impact on retail, industry warns
Retailers braced for the effects of the Middle East conflict have urged the Government to cut domestic costs to help them keep prices down for consumers.
The British Retail Consortium (BRC) said four in five people (80%) feared the Middle East conflict would push up food prices, and called on the Government to help by easing pressure on businesses from higher national insurance, packaging levies, new regulations, and business energy charges.
The BRC said retailers were already absorbing “significant” additional costs from the conflict including rising energy and shipping costs, with knock-on effects for fertiliser, manufacturing and logistics.
It warned those costs would inevitably filter through to the till over the coming months.
But it said the Middle East was only part of the picture, and retailers had absorbed £6.5 billion in extra employment costs from rising national insurance contributions and the national living wage, alongside a new packaging tax costing £1.6 billion.
Meanwhile, more regulatory “burdens” were imminent, including guaranteed hours provisions under the Employment Rights Act and the proposed reformulation of thousands of food lines under the new nutrient profiling model.
A survey for the BRC found 73% of people expect the Middle East conflict to raise the price of products other than food, while 81% are worried about rising energy bills, 76% about petrol and diesel, and 68% about tax increases.
Food retailers met Chancellor Rachel Reeves in early April and called for the removal of energy policy levies, network charges and system fees that now make up between 57% and 65% of a typical business electricity bill.
They also asked for the introduction of the updated nutrient profiling model for food and drink to be delayed, and for a review of the triple packaging levy, forecast to cost retailers more than £2 billion a year.
BRC chief executive Helen Dickinson said: “The Middle East conflict is driving up costs across the supply chain and families are right to be concerned.
“But not every pressure bearing down on retailers comes from the Gulf. Higher national insurance, packaging levies, new regulations, and business energy charges are all domestic policy decisions, made in Westminster, and they can be addressed there.
“Such action by government would help retailers to keep prices affordable for households.
“Other governments are already acting. Germany has reduced electricity costs for businesses by moving levies off bills and EU leaders are actively discussing similar responses to this crisis.
“The UK should be moving in the same direction, not treating global instability as cover for inaction on costs of its own making.
“Retailers are working hard to hold prices down, but they cannot do it alone.
“Every cost government chooses not to address is a cost that will find its way into someone’s shopping basket. That is a political choice, and it is one ministers still have time to change – but the window to act is closing.”
Business
Campaigners call for ban on use of herbicide glyphosate at harvest
Campaigners are calling for the Government to ban the spraying of glyphosate on UK crops at harvest following studies linking it to cancer and other illnesses.
Glyphosate – commonly known for being the active ingredient in the product Roundup – is used by some farmers to tackle weeds, but it is also often sprayed on crops to dry them out at harvest time.
The Soil Association warned that this left residues in foods such as bread, breakfast cereal, and beer, with nearly half of crop samples tested in the UK across wheat, barley and oats containing the chemical.
Use of glyphosate as a pre-harvest drying agent was banned in the EU in 2023, and campaigners are calling on the UK Government to do the same.
Farmers Weekly reported in December that the renewal of glyphosate’s licence in Great Britain was entering a “critical stage”, with the Health and Safety Executive (HSE) set to launch a major public consultation ahead of a final approval decision later this year.
The consultation will allow farmers, industry, and farming organisations to comment on the extensive scientific dossier submitted by the Glyphosate Renewal Group (GRG), a coalition including Bayer, Syngenta, Nufarm and five other companies seeking renewal of the active ingredient.
Glyphosate remains approved for use in Great Britain until December 15, after ministers extended its authorisation to give regulators time to review new data.
Farmers Weekly said farming organisations were preparing to argue for continued access to glyphosate-based weedkillers – including as a pre-harvest desiccant – or moisture absorber – in cereals and oilseed rape, which they say is essential for food security, climate goals, and farm viability.
Glyphosate was labelled as a probable carcinogen by the World Health Organisation in 2015, and in March this year a group of international scientists gathered to review new science published over the last decade.
The expert statement issued after the Seattle Glyphosate Symposium stated that glyphosate and glyphosate-based herbicides (GBHs) harm human health and can cause cancer.
It added: “The evidence that glyphosate and GBHs harm human health at levels of current use is now so strong that no additional delays in regulation of glyphosate can be justified.”
In an open letter, the Soil Association, Nature Friendly Farming Network, Greenpeace, Riverford, The Wildlife Trusts and other environment and health groups have called for the Government to use the opportunity to end pre-harvest desiccation in the UK.
If implemented, this could prevent glyphosate from being sprayed annually on crops covering up to 780,000 hectares – an area five times the size of London – according to estimations by the Soil Association.
The charity has also launched a petition, and campaigners are calling for urgent support for farmers to ensure their businesses “can continue to thrive” while changing practices, alongside research into alternatives.
Soil Association campaigns co-ordinator Cathy Cliff said: “No-one wants a chemical linked to cancer in their sandwiches or breakfast cereal.
“The UK is already lagging behind Europe, which takes a much tougher stance on pesticides that pose a risk to human health.
“The Government must act to protect public health by stopping this toxic chemical from being sprayed on our food at harvest.
“Many farmers are already reducing their use of harmful pesticides, and the Government must work harder to support their efforts.
“Our Government must do the right thing and remove glyphosate from our foods, while supporting farmers to find alternatives that protect nature and public health.”
Dr May van Schalkwyk, from the Centre for Pesticide Suicide Prevention and Global Health Policy Unit at the University of Edinburgh, said: “There is a mounting body of independent evidence of the harm to people’s health and the environment from glyphosate-based pesticides.
“Government action is long overdue.”
Guy Singh-Watson, founder of organic vegetable box company Riverford, said: “Glyphosate use in our food system is poison in plain sight.
“Spraying crops with a chemical classified as ‘probably carcinogenic’, often just days before harvest, creates a direct route from field to plate that should concern us all.
“This is not only a public health issue, but also a farming one too.
“Many farmers are locked into using these chemicals by a system that leaves them with few commercially viable alternatives.
“The Government has a responsibility to ensure our food is produced without compromising the health of people or the planet.
“Banning glyphosate as a pre-harvest desiccant is a sensible first step, and farmers must be supported to make the transition away from chemical dependence.”
A Government spokesman said: “Like all pesticides, glyphosate is subject to strict regulation in Great Britain and are only approved for use if the evidence shows that they won’t harm human or animal health, and won’t have unacceptable effects on the environment.
“Our UK Pesticides National Action Plan supports moves by farmers, growers and other land managers to minimise the use of pesticides and increase integrated pest management – a holistic and sustainable approach to pest, weed and disease control.”
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