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Topshop and Topman comeback hits the headlines with webstore return and landmark runway show

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Topshop and Topman comeback hits the headlines with webstore return and landmark runway show


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August 17, 2025

Topshop and Topman have been making headlines for months as the team behind them teased their comeback plan. And at the weekend it all fell into place and was just about the best feelgood news story out there.

On Friday, the long awaited standalone website went live, then on Saturday, the two brands took over London’s best known landmark – Trafalgar Square – to stage a runway show with Cara Delevingne, Adwoa Aboah, Tolu Coker, and Mayor of London Sadiq Khan in attendance.

Open to the public, the show featured new, unsigned talent discovered through an open casting call launched earlier this summer in collaboration with Wilhelmina Models London. And there was a live DJ set from Norman Jay and Melvo Baptiste.

But the big focus was what was actually in the AW25 See Now, Buy Now collections (as well as a preview of styles set to drop later in the season).

For Topshop, the retailer delivered sharp tailoring, outerwear, dresses and denim with key looks including a patchwork shearling coat, strong-shouldered 1980s tailoring, drop-waist jackets, signature patterned knitwear and fluid, voluminous skirts. The palette mixed dark charcoal and deep navy with bold hints of dark red and rich chocolate. Denim was reworked into “clean modern silhouettes” and new washes, while also spotlighting the brand’s popular Jamie and Joni jeans.

Topman was all about “modern utility”, blending “refined” formalwear with “sharp new silhouettes and impeccably cut pieces that embodied the brand’s commitment to elevated quality and contemporary design”. Think check wool coats paired with handknits and pleated, wide-leg tailored trousers, utility trousers, unique prints and embroidered jersey pieces, all grounded in denim in deep indigos, grey, and black.

Topshop/Topman MD Michelle Wilson said the show was “a love letter to London – its energy, creativity, and global influence. The return of Topshop.com is more than a relaunch; it’s a reinvention. And this is just the beginning”.

As for the new webstore, offers next day and standard delivery options, as well as a super-quick option.

The runway show is on there, and the product focus in clearly on trend-led pieces, including Delevingne’s new ‘Cara Edit’. It looks strong enough to appeal to any Gen Z or Millennial with an eye on trends, as well the Gen X and even Boomers who loved it in its heyday.

But the big question remains whether the brand(s) will ever open physical stores. We know that it will return physically via wholesale and that Wilson has rejected the idea of it returning in exactly the same form of that heyday with a big chain of physical shops. Its former flagship is now occupied by Ikea, after all. But if the comeback is a big success, who knows?

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ITA to continue till Advanced Framework Agreement ratified: EU, Chile

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ITA to continue till Advanced Framework Agreement ratified: EU, Chile



The European Union (EU) and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement (ITA), which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.

A review of the trade and sustainable development provisions of the ITA is under way.

EU high representative for foreign affairs and security policy Kaja Kallas recently met Chilean Minister of Foreign Affairs Alberto van Klaveren. Both co-chaired the first EU-Chile Joint Council under the Advanced Framework Agreement in Brussels.

The EU and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement, which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments.

The first EU-Chile Trade Council meeting was held under the new ITA, according to an EU release.

The EU is Chile’s third-largest trade partner and the top source of foreign direct investment (FDI).

Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments, a joint statement issued said.

Chile welcomed the interest of the EU in establishing a dialogue with the member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Both parties affirm their ambition to translate this dialogue into a shared agenda.

Both sides remain committed to ensuring the effective implementation of the Advanced Framework Agreement, and to achieving its full ratification.

The provisional application of the EU-Chile Advanced Framework Agreement began on June 1, 2025.

Fibre2Fashion News Desk (DS)



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Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video

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Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video


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November 30, 2025

Chanel has appointed A$AP Rocky as a new brand ambassador and debuted his tenure with a teaser video shot in New York co-starring Margaret Qualley.

Courtesy

The video appeared Sunday just 48 hours before Chanel’s couturier Michel Blazy will stage his debut collection of Métiers d’Art also in New York. It’s a unique line first created by Karl Lagerfeld that highlights the unique stable of artisans Chanel has assembled in such skills as embroidery, pleating, glove-making and costume jewelry.
 
Directed by Michel Gondry, the 2.49-minute short opens with the stars waking up in the bed of a walkup apartment in Williamsburg. Where, after a quick peck on her lover’s forehead, Qualley disappears into a tiny bathroom, before magically changing out of her blue nightie and reappearing in a red, white and blue houndstooth Chanel jacket, paired with pale blue pants, her hair in a chignon.

https://www.youtube.com/watch?v=live

Chanel

No sooner than she has disappeared, than A$AP leaps out of bed and descends the tenement building’s outside steel stairs and sets off on a mad dash after Qualley. This leads to him swimming under the Brooklyn Bridge, and running north through the Lower East Side, before finally catching up with Qualley at Astor Place station. All the action backed up my moody ambient music courtesy of Le Motel.
 
In between, the rapper and husband of Rihanna, manages to find time to stop in two discount stores to acquire pants and a blazer. Arriving just in time, to genuflect onto one knee, and hold out a small white Chanel box, containing one assumes a diamond engagement ring, at the station entrance. The sight of which leads the actress to leap into the air in paroxysm of joy, before the happy couple march arm and arm back into the subway.
 
And off one assumes to attend the Métiers d’Art show, which will be revealed on Tuesday, 8 p.m. NYC time.
 

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Canada’s Lululemon revamps commercial strategy with new global leader

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Canada’s Lululemon revamps commercial strategy with new global leader



lululemon athletica inc. (NASDAQ:LULU) announced that Celeste Burgoyne, President of the Americas and Global Guest Innovation, has decided to leave the company for a new opportunity outside of the industry. She will remain with lululemon until the end of December 2025 to ensure a smooth transition.

Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.

Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.

“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”

“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”

In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.

In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.

Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.

“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”

Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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