Fashion
Holiday 2025 season sparks festive fashion campaigns from Prada, Coach, Mulberry and more
Published
November 9, 2025
’Tis the season for holiday campaigns, and luxury fashion’s frontrunners are embracing togetherness, nostalgia, and a touch of winter fantasy for Holiday 2025. From Prada’s automobile winter journey to Mulberry’s British celebration, here’s how the industry’s biggest names are making the season shine.
Mulberry
Mulberry returns to its British roots with a festive campaign, entitled “Here We Go Round the Mulberry Tree”. In a series of documentary-style videos and stills, the campaign stars Penelope Tree and Cora Corré in a joyful gathering beneath the Mulberry Tree, spotlighting new season styles like the Lennox, Mini Heritage Bayswater, and reimagined Roxanne bags.
Prada

Prada’s cinematic holiday campaign, captured by Glen Luchford, follows Maya Hawke, Damson Idris, Letitia Wright, Louis Partridge, and Li Xian on an automobile winter journey. Stills celebrate the holiday period as time of kinship and sharing, while the accompanying films capture the cast sharing personal stories of their holiday memories.

Coach’s new holiday campaign stars Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae, boldly pursuing new adventures with their Coach bags as trusted companions. Captured by photographer and director Dan Beleiu, the campaign highlights a range of bags including the iconic Tabby bag, in both the classic shape as well as new, softer silhouettes, the Empire, Brooklyn, and the new Mott Messenger, from the brand’s New York family of bags.
Boss

The Boss Holiday campaign for 2025, stars TikToker Khaby Lame and model Amelia Gray, with creative direction from Trey Laird and the agency Team Laird. In the campaign’s hero video, Lame and Gray explore a gilded world full of stylish gifts and holiday surprises while bundled up in clothes and accessories from the Boss x Steiff collaboration. Singer-songwriter Khalid also joins in the festivities, providing a playful narration.
Ferragamo

Ferragamo’s holiday campaign revisits moments of nostalgia and family togetherness through a series of short films and images. It showcases two key moments: the art of gifting and the joy of dressing up, each of which showcase Ferragamo’s artisan-crafted shoes, bags, accessories, silk scarves, and ties.

Tommy Hilfiger captures the Holiday season in full swing with K-pop icon Jisoo fronting the campaign. Plush textures, bold colours, and classic Americana prep are reimagined for modern celebrations. In true Tommy spirit, the Holiday 2025 campaign will be brought to life with activations in key cities worldwide.

Max Mara transforms its camel-hued world into a snow-dusted reverie of softness and sophistication. Its holiday campaign spotlights icons like the 101801 Icon Coat, Olimpia Jacket and the Whitney Bag, as snow gently envelops the scene, evoking timeless elegance and the ritual of slowing down during the festive season.
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Fashion
China-Kenya trade corridor relaunched to boost SME participation
Richard Li, group head of global chinese at Standard Chartered, said, “The solution promotes the use of RMB that can deliver tangible benefits, including lower foreign exchange costs, improved working capital efficiency and better alignment of cash flows.” He added that the solution enables small entrepreneurs engaged in Sino-Africa trade to manage multiple currencies, access reliable financing, and navigate complex regulatory environments.
Originally launched in China in 2006, the initiative reflects the bank’s continued commitment to supporting SMEs in their international expansion. Bernard Kombo, head of SME Banking at Standard Chartered Kenya, noted that businesses can achieve up to two per cent annual savings by using RMB for working capital financing.
Kombo further highlighted that the corridor leverages a cross-border international payments system, enabling settlement within 15 seconds, significantly faster than traditional methods that take one to two days.
Fibre2Fashion News Desk (JP)
Fashion
DGFT reform unlocks $37 bn export boost for India trade growth
On March **, ****, India’s Directorate General of Foreign Trade (DGFT) issued Notification No. **/****–**, amending Para *.** of the Foreign Trade Policy and removing the long-standing ****;** lakh (about $**,***) per-consignment cap on courier exports. From April *, exporters can send consignments of any value through courier mode instead of splitting higher-value orders into smaller parcels.
For textiles and apparel, this is more than a procedural tweak. The sector is no longer driven only by large container-based orders from global retailers. It is increasingly shaped by samples, capsule drops, repeat orders, customised runs, premium home textiles, craft-led fashion, and direct-to-consumer cross-border fulfilment. In that world, courier flexibility matters.
Fashion
US’ Reebok & GLDN PNT launch padel apparel collection
Padel, one of the world’s fastest-growing sports, has seen an explosion of participation and fan engagement in recent years. Recognizing the sport’s surging popularity and vibrant community, Reebok is stepping onto the padel court through a collaboration with GLDN PNT—a brand born from and built for the padel movement.
Reebok has partnered with GLDN PNT to launch a performance-driven padel apparel collection, tapping into the sport’s rapid global growth.
The range includes technical tees, tanks, bras and shorts designed for modern players, combining innovation, functionality and style, while strengthening Reebok’s presence in the fast-expanding padel community.
The Reebok x GLDN PNT collection features a range of high-performance apparel, including the ID Train Short Sleeve Tech Tee, Speed Racer Tank, ID Performance Tech Tee, ID Train Tri Back Bra, and WOR 9 in Woven Short. Each piece is designed with the modern padel player in mind, blending innovative materials, functional design, and bold style.
“Padel is more than a sport—it’s a global movement, and we’re thrilled to partner with Reebok to raise the bar for padel apparel,” said Scott London, Founder of GLDN PNT. “Our mission has always been to celebrate the culture and community of padel, and this collaboration gives us the reach and resources to inspire even more players around the world. We’re making the moment count—on and off the court.”
For Reebok, this partnership represents an opportunity to join the padel community in a meaningful and authentic way.
“Padel’s incredible growth represents the kind of energy and passion that Reebok has championed for decades,” said SVP of Reebok, Daniel Schachne. “By collaborating with GLDN PNT, a brand deeply rooted in the sport, we’re excited to deliver innovative performance apparel to padel athletes everywhere and support the vibrant community driving the sport forward.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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