Business
India can lift exports to Russia from $5 bn to $35 bn! Why a modern rupee-rouble settlement system is needed – explained – The Times of India
India has the potential to increase its merchandise exports to Russia seven-fold—from $5 billion to $35 billion by 2030—if it secures market access in food, pharmaceuticals, textiles and machinery, according to Global Trade and Research Initiative (GTRI) founder Ajay Srivastava. The report comes as President Vladimir Putin visits Delhi and as Moscow reiterates its goal of lifting bilateral trade to $100 billion by the end of the decade.Although total trade is now approaching $70 billion, India’s exports remain stuck below $5 billion, while imports—dominated by crude oil—continue to surge. In FY2025, India exported $4.9 billion worth of goods to Russia but imported $63.8 billion, leaving a $58.9 billion trade deficit. Crude oil alone accounted for $50.3 billion, underlining how bilateral commerce has become “an oil-heavy relationship rather than a balanced partnership,” as Srivastava noted.Where India is missing the Russian marketGTRI mapped sectors where Russia is a major global importer, India is a major global exporter, but India’s market share in Russia is below 5%.In 2024, Russia imported $202.6 billion worth of goods, but Indian shipments accounted for just $4.84 billion—a 2.4% share.The widest gaps appear in food and agriculture. Russia imported $4.34bn of fruits and nuts, $1.62bn of oilseeds, $1.21bn of edible oils, $889m of meat and $518m of dairy. India’s combined exports across these categories were under $250 million—despite being a major global exporter of meat ($3.95bn), oilseeds ($2.17bn) and fruits ($1.67bn).Processed food mirrors the same imbalance. Russia spent $689m on cereal-based preparations and $1.15bn on processed fruit and vegetables; India sold just $0.6m and $42.7m respectively. Tobacco imports stood at $966m, while India contributed $37.5m.Fast-moving consumer goods and chemicals show a similar gap. Russia imported $3.13bn of perfumery and essential oils and $1.07bn of soaps and detergents, but India exported only $21.8m and $29.1m. In inorganic chemicals, Russia imported $5bn, while India shipped $219m.Pharmaceuticals—India’s strongest globally—are also under-represented. Russia imported $11.8bn of medicines, while India exported $413.5m, a 3.5% share despite being a $23bn-plus global pharma supplier.Textiles and apparel present even sharper gaps. Russia imported $730m of man-made filaments, $566m of fibres and $740m of knitted fabrics—but India exported $25.6m, $9m and zero respectively. In clothing, Russia imported $3.65bn of knitwear and $3.03bn of woven garments; India supplied just $24m and $76m.Engineering and manufacturing display breadth without depth. Russia imported $3bn of iron and steel and $3.5bn of fabricated metal products. India exported $140m and $76m. In industrial machinery, Russia imported $37bn, while India supplied $1.1bn. Electrical equipment imports were $20.5bn, but Indian exports were $424m. In optical and medical instruments, Russia bought nearly $7bn, while India exported $130m.The gap is widest in consumer industries. Russia imported $29bn of vehicles, but India exported just $45m. In furniture, Russia imported $2.3bn, while India sent less than $4m. Toys and sports goods saw Russian imports of $1.9bn, while India exported $6m.Why exports are stuck: the payments problemGTRI stresses that the absence of a predictable, efficient payment system is the single biggest barrier to Indian exporters. With Russian banks cut off from SWIFT, transactions have become slow, costly, and uncertain, limiting exporters’ willingness to enter the market.“Without a modern rupee–rouble settlement system, Russia may remain India’s largest oil supplier—but not a serious export market,” Srivastava noted.In the Soviet era, India and the USSR used a fixed rupee–rouble mechanism where trade was settled at a pre-agreed exchange rate, bypassing dollar dependence. A modern equivalent, the report argues, is essential to:
- reduce currency and settlement risks
- restore predictability to payments
- encourage long-term contracts
- allow SMEs to enter the Russian market
- expand sectoral trade beyond hydrocarbons
Alongside currency reform, the report calls for sector-specific buyer–seller meets, dedicated trade missions, and institutional support to push Indian goods into Russian supermarkets, factories and distribution networks.What India must build to reach $35bnTo deepen its foothold in a $202bn Russian import market, India needs a multi-pronged approach. This includes:
- a reliable local-currency settlement system
- stronger logistics and certification frameworks
- targeted trade promotion for food, pharma and textiles
- institutional mechanisms to support exporters navigating compliance, payments and distribution challenges
If these structural reforms are implemented, GTRI estimates India can lift exports from $5bn to $35bn by 2030, dramatically narrowing the trade deficit and expanding India’s economic footprint in Eurasia.
Business
Ads for British beef and milk banned following Chris Packham complaint
Two ads promoting British beef and milk have been banned after television presenter and environmental campaigner Chris Packham complained that they misled consumers about the products’ carbon footprints.
Both ads for the Agriculture and Horticulture Development Board’s (AHDB) Let’s Eat Balanced campaign used the carbon footprint of British beef and milk to promote the products, firstly stating: “British beef not only tastes great, but has a carbon footprint that’s half the global average*.”
The asterisk linked to text that stated: “Full lifecycle emissions of CO2 eq (carbon dioxide equivalent) per kg of beef.”
The ad for milk stated: “British milk not only tastes good, but is also produced to world-class standards, and has a carbon footprint a third lower than the global average.”
Packham complained to the Advertising Standards Authority (ASA) that the ads, and specifically the carbon footprint claims, were misleading as they did not reflect the full environmental impact of British meat and dairy.
The AHDB said the ads’ mention of carbon emissions would be understood in relation to the environmental impact of beef and milk that occurred between the “cradle-to-retail” stages.
But the ASA said the average consumer “being reasonably well-informed, observant and circumspect” would understand the claims to apply beyond the retail stage and include actions such as cooking and wastage.
The ASA said: “While we acknowledged the potential difficulties in producing post-retail emissions data, the claims in the ads suggested those emissions were included and we therefore expected the evidence provided to also include them.
“We therefore concluded that the evidence presented was insufficient to support the full life-cycle claims in the ads, which was how the average consumer was likely to interpret them.
“We reminded AHDB that environmental claims should be based on the full life cycle unless the ad stated otherwise.”
AHDB’s director of communications and market development, Will Jackson, said: “Let’s Eat Balanced is doing what it was designed to do, providing clear, factual, evidence-led information about British food, nutrition and farming standards.
“Since the investigation began, we have conducted independent consumer research which found that the majority of respondents interpreted these adverts as relating to the production phase only, from farm to retail.
“This research provides important insight into consumer understanding and supports our belief that consumers were not misled by the information we shared in these two specific adverts.”
Business
Gen Z pros embrace ‘portfolio careers’ as side hustles surge – The Times of India
BENGALURU: India’s Gen Z workforce is embracing what experts describe as “portfolio careers” – balancing multiple professional identities and income streams simultaneously. New research from LinkedIn shows that 75% of Gen Z entrepreneurs in India now manage multiple income streams, significantly higher than the 62% among Gen X entrepreneurs. The findings point to a growing preference among younger professionals for flexibility, autonomy and diversified sources of income. “We’re also seeing the rise of the ‘portfolio era’, with more professionals creating multiple income streams and redefining what a career can look like. This shift is making entrepreneurship more accessible than ever before,” said LinkedIn India country manager Kumaresh Pattabiraman.Rather than depending on a single full-time role, many professionals are simultaneously building businesses, freelancing, consulting, creating online content and monetising specialised skills through digital platforms. The trend comes amid a broader rise in entrepreneurial activity in India. LinkedIn recorded a 104% year-on-year increase in members adding “Founder” to their profiles – the highest growth among all global markets.AI is also emerging as a major enabler of this shift. The report found that 85% of Gen Z entrepreneurs consider AI and digital tools important to their business operations.
Business
Elon Musk said control of OpenAI should go to his children, Sam Altman tells jury
Sam Altman said Elon Musk tried many times for total control of OpenAI, which he’s now suing.
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