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Tommy Hilfiger appoints Sergio Pérez as global menswear ambassador

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Tommy Hilfiger appoints Sergio Pérez as global menswear ambassador


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December 11, 2025

Tommy Hilfiger has announced the appointment of Sergio Pérez as its new global menswear ambassador, reinforcing its long-standing relationship with Formula 1 and its standing at the intersection of sport, style and contemporary culture.

Tommy Hilfiger appoints Sergio Pérez as global menswear ambassador – Cortesía

The announcement comes in the run-up to the 2026 season, when the Mexican driver will return to the grid with the Cadillac Formula 1 team, with Tommy Hilfiger as the team’s official kit partner.

“We have long championed drivers’ freedom to express themselves through style and, as Formula 1 continues to embrace fashion and entertainment, its stars have become truly global figures,” said Tommy Hilfiger.

He added that Pérez, an icon in Mexico and an international fan favourite, is a figure capable of inspiring new generations with his talent, confidence and personality.

From Pérez’s perspective, the collaboration also reflects the paddock’s cultural evolution.

“Tommy brought style to the paddock and gave drivers the confidence to show who they are away from the track. He has always been at the centre of the action,” Pérez said.

He explained that returning to competition with the brand marks a new chapter he embraces with enthusiasm and commitment, aligned with his preparations for the next sporting cycle.

The partnership encompasses menswear collections, fan merchandise inspired by the world of racing, timepieces, and participation in the brand’s campaigns and events.

Tommy Hilfiger adds Pérez to its line-up of athletes with global cultural impact, at a time when Formula 1 is extending its influence into image, consumer culture and fashion.

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China sees rise in new FDI firms despite lower inflows

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China sees rise in new FDI firms despite lower inflows



China registered a total of 8,631 newly established foreign-invested enterprises in the first two months of the year, reflecting a year-on-year (YoY) increase of 14 percent, according to data released by the Ministry of Commerce.

However, actual use of foreign direct investment (FDI) in the Chinese mainland declined during the same period, falling 5.7 percent year on year (YoY) to ¥161.45 billion ($23.43 billion), as mentioned in official ministry figures.

China established 8,631 new foreign-invested firms in the first two months of the year, up 14 per cent YoY, even as actual FDI inflows fell 5.7 per cent to ¥161.45 billion ($23.43 billion).
High-tech industries attracted ¥63.21 billion ($9.19 billion), rising 20.4 per cent and accounting for 39.2 per cent of total inflows, while investment from Canada and Switzerland surged sharply.

Sector-wise, FDI inflows totalled ¥47.52 ($6.90 billion) in manufacturing and ¥111.22 billion ($16.17 billion) in services, indicating continued dominance of the service sector in attracting foreign capital. High-tech industries remained a key growth area, drawing ¥63.21 billion ($9.19 billion) in investment, up 20.4 per cent year on year (YoY) and accounting for 39.2 percent of the national total.

In terms of source countries, investment from Canada and Switzerland recorded strong gains, surging 210 per cent and 41.3 per cent respectively compared with the same period last year, highlighting a shift in the composition of foreign capital entering the Chinese market.

Fibre2Fashion News Desk (JP)



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APAC CEOs positive about domestic growth, doubt global growth: KPMG

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APAC CEOs positive about domestic growth, doubt global growth: KPMG



Asia-Pacific (APAC) chief executive officers (CEOs) reported much more optimism last year about the growth prospects of their own economies (82 per cent) over the next three years, while confidence in global economic prospects declined, according to KPMG.

In 2023, 73 per cent of APAC CEOs were optimistic about global economic prospects; however, it was down to 64 per cent in 2025. Globally, only 68 per cent of CEOs remain upbeat about this—the lowest level seen in four years.

APAC CEOs reported much more optimism in 2025 about the growth prospects of their own economies over the next three years, while confidence in global economic prospects dropped, KPMG said.
Optimism about their own country’s prospects was the highest in Australia and lowest in India last year.
About four-fifths of APAC CEOs also saw substantial growth opportunities for their organisations and industries.

Optimism about their own country’s prospects was the highest in Australia (90 per cent) and lowest in India (71 per cent) last year, a KPMG release said citing its latest annual ‘APAC CEO Outlook’.

The declining confidence of APAC CEOs in the global landscape also reflects ongoing uncertainty and volatility that has plagued the global markets, stemming from an evolving geopolitical landscape, persistent supply chain constraints and intensifying scrutiny on sustainability, KPMG noted.

Furthermore, about 80 per cent of APAC CEOs also saw substantial growth opportunities for their organisations and industries, in line with the global average.

In fact, in 2025, executives appear more certain that their companies are on an upward trajectory compared to the previous year: 61 per cent of respondents expect earnings to increase by more than 2.5 per cent this year, compared to just 52 per cent in 2024.

CEOs in Japan (76 per cent) are particularly optimistic about their earnings outlook compared to global and regional peers, reflecting its solid domestic demand and stable GDP performance.

This positivity is driving many in APAC to continue investing in their businesses, with executives noting that there is strong appetite for increased hiring (92 per cent) and mergers and acquisitions (87 per cent) over the next three years, and a substantial number (82 per cent) of APAC CEOs expecting to spend more than 10 per cent of their budgets on artificial intelligence (AI) in the next 12 months.

This clearly indicates that subdued global outlook has not dampened optimism around companies’ prospects in APAC, KPMG remarked.

Confidence in the growth prospects of the global economy is lowest among Chinese companies (58 per cent). This likely reflects, in part, the impacts of an uncertain tariff environment. Strained relations with its main export partner and uncertainty around global demand are likely some areas of concern among firms in China.

Global trade risks topped the minds of APAC CEOs last year, especially as geopolitical tensions and trade realignments dominated headlines. These trends have persisted in 2025, with supply chain resilience remaining a top three driver of organisational decision-making in the short term.

However, the landscape is shifting with the arrival of emerging technologies like generative AI. AI integration is the top issue driving APAC executives’ short-term decision-making, a notable contrast with global peers who are more focused on cybersecurity issues and supply chain resilience, KPMG added.

Fibre2Fashion News Desk (DS)



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Hormuz crisis update: 30–90% cost surge jolts polyester chain

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Hormuz crisis update: 30–90% cost surge jolts polyester chain




Strait of Hormuz disruption has unleashed a cascading cost shock across the textile value chain, from crude to fibre.
Indian PSF has surged 26.5 per cent while naphtha prices have spiked nearly 90 per cent, inflating feedstock costs.
The cotton–polyester spread has tightened to multi-year lows, while 31 force majeure declarations across Asian petrochemical plants intensify supply risks.



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