Karl Lagerfeld has revealed plans to open a haute gamme apartment building in Lisbon and new residences in the Gulf, the latest expansion of the designer brand’s growing real estate realm.

 
Entitled “Karl Lagerfeld Residences Lisboa”, it will consist of 10 luxurious apartments in central Lisbon, a brand-new building expressing many of the late designer’s ideas on the art of living.
 
“We insisted on calling it Karl Lagerfeld Residences Lisboa, not Lisbon, to stay true the natural name of the city. This architectural project is from the inside out, not outside in,” insisted Pier Paolo Righi, CEO of Karl Lagerfeld.

Located at 48-50 Rua Braamcamp, it is quipped with a Bauhaus-style garage; clean modernist entrance; and wellness that features spa, sauna and treatment room – all designed to capture Karl’s famous polymath style. There is even an underwater sound system in the pool, like the one Karl installed in his Biarritz hose.
 
“Our goal is to take the Karl Lagerfeld legacy into the future. What he stood for and still stands for – the personality of a polymath, fashion designer, photographer, and expert of architectural space,” added Righi, in an exclusive interview inside the brand’s Paris HQ in Saint Germain.

In parallel, the house announced that it had signed a deal with AARK Developers to develop Karl Lagerefld Residences, a beachfront residential project in Ras Al Khaimah (RAK), ideally located on Al Marjan Island. 

Valued at over $1.4 billion, this iconic ultra-luxury waterfront development is set to redefine beachfront living in the UAE and is scheduled for completion in 2028, delivering a collection of 663 sea view residences. The residences range from one to four bedrooms, with select residences offering private pools. 
 
The new building in Portugal also bears the imprint of Caroline Lebar, Karl’s right-hand woman for some 40 years at his own house.  These residences also incorporate brand new sustainable technology, something Karl would have loved,” noted Lebar, holding up a square of photovoltaic glass from Saint Gobain. It will be used on the exterior walls of balconies on every floor, which each feature splash pools.
 
“The photovoltaic glass will create energy to light up each apartment. That’s beauty and sustainability amplifying each other. Karl would have loved that. Nothing he liked more than finding new solutions for everything,” smiled Lebar, noting that staff will also be attired by Karl Lagerfeld.
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The project is a licensing agreement with Overseas, a local developer, and with The One Atelier, an architectural project that has been working so closely with the fashion house. The 10 apartments vary in size from 230 to 380 square-meters.
 

“We suspect buyers will be from an international audience, as Lisbon is an attractive place for real estate right now,” added Righi, who declined to provide a price estimate. But considering that high-end real estate is selling from €20,000 up per square meter in that district, this is a €60 million-plus project. The building, which is scheduled to open in January 2028, carefully dovetails with the local vernacular and buildings beside it.
 
On one side a landmark 1972 department store, on the other a ’60s structure with hints of Bauhaus. Their difference in heights is bridged with staggered columns, while the residences are finished in the shade of red Karl used to finish off his brilliant sketches. The façade is completed in ceramic tiles – another link to Portugal. And to Iberia, since the same tiles we will used in a KL project Marbella.
 
Elsewhere on planet earth, construction work is advanced on Lagerfeld residence in Dubai, due to open in 2027, while a third project is well advanced in Marbella, with the first of five luxe villas due for occupancy in summer 2026. 
 
The whole roll into real estate began with the The Karl Lagerfeld in Macao, a pure hotel with no dual use residential element that blends rock chic and Chinoiserie.
 
“It has a very high occupancy rate since it opened three years ago. We love that the consumer loves us. It has been first ranked on Trip Advisor this year out of 120 hotels in Macao!” enthused the CEO.

All a great testament to the pulling power of Karl’s name and what he stood for; and an expression of his wide-ranging DNA which few brands can tap into and translate it into cool spaces.
 
In terms of fashion, Karl Lagerfeld overall has been, “growing decently in single digits” in 2025, said Righi, cautioning that growth is “harder earned than ever.”
 
The house has been skilfully riding out the currently bearish international fashion market, aided by investment in
KL Jeans. With a local partner, the brand opened 12 new stores this year, particularly in Latin America, in places like Chile, Panama and Ecuador.
 
“There is a big Lagerfeld family in Latin America. All these stores are working very, very well. We plan to open the same number next year in the region,” he noted.
 
“I think there is a very good halo effect on the brand; as it can tap into his different points of interests. And that makes people realize Karl was so much more than a fashion designer. He could touch so many different socioeconomic groups – from KL to Chanel, from Fendi to H&M. Plus, the unexpected choice of working with Paris Hilton in our campaigns has worked very well. It’s very Karl. He would have picked the unexpected candidate,” noted Righi.
 
The sharply shot black-and-white fall 2025 ads riff on the house’s neo-expressionist codes, the mood aided by the fact that unbeknownst to the house, Paris has been a major Lagerfeld fan for many years.
 
“We visited her new her place three weeks ago in Beverly Hills. She has just bought her neighbor Mark Wahlberg’s house and moved her furniture right next door. Anyway, she showed us photos of her dad and kids in Karl Lagerfeld. She has been buying the brand for years, which feels special and genuine,” mused Righi, looking dapper in a pale gray chalk-stripe gangster/banker suit.