Fashion
Lululemon CEO exit sparks hopes of reset at athleisure pioneer
Published
December 15, 2025
Lululemon Athletica’s CEO shake-up has put the spotlight on the once-dominant yoga pants maker’s race to wrest back younger and affluent shoppers from rivals and revive its sagging U.S. business.
Its shares, which have halved in value this year, rose 10% on Friday following the departure of CEO Calvin McDonald after about seven years in the role.
An athleisure pioneer known for its premium yoga apparel, Lululemon lost ground as newer rivals such as Alo Yoga and Vuori weaned away its core younger shoppers with trendier styles, marketing campaigns and celebrity partnerships.
Meanwhile, established players like Nike and Gap also entered the market with lower-priced styles.
Lululemon “caught the perfect wave in fashion, becoming the trend for the last five years,” said Brian Mulberry, senior client portfolio manager at Zacks Investment Management.
“But as its core customers graduate college and face tighter budgets, affordability is a challenge and a new outfit at Lulu can cost as much as a month’s groceries.”
Lululemon sells a range of yoga, running and training apparel such as Align yoga pants priced at $108 and men’s joggers at $128.
The slow refresh to core styles and product missteps, such as its decision to pull its $98 “Breezethrough” leggings from shelves last year, have led to heavy discounting to clear aged inventory.
At an earnings call late on Thursday, company executives said the board is “focused on a leader with experience and growth and transformation”.
“It’s understandable to think that a strategic overhaul with a new leader at the helm will be a positive, but this opens the door to more questions as to what direction the board will go with a replacement,” said Jay Woods, chief market strategist at Freedom Capital Markets.
Lululemon is the latest global consumer company facing leadership churn as macroeconomic uncertainty fuels increasingly divergent spending patterns.
Lululemon is making efforts to speed up product development, launch fresh styles and drive company-wide efficiencies to offset cost inflation and protect margins.
The company beat third-quarter results, lifted by strong China sales, but issued a weaker-than-expected holiday forecast as higher promotions and increased spending on marketing weigh on margins.
Founder Chip Wilson, who is also Lululemon’s largest independent shareholder, in a statement on Friday slammed the board for “poor succession planning” and value erosion.
He called for an urgent CEO search led by new, independent directors with deep company knowledge to restore a product-first focus.
Lululemon did not immediately respond to a Reuters request for comment on Wilson’s statement.
The company’s forward price-to-earnings multiple, a common benchmark for valuing stocks, is 14.66, compared to 31.26 for Nike and Abercrombie & Fitch‘s ratio of 10.8, according to LSEG data.
“The main challenge I foresee for the new leadership is not how consumers see Lulu, but how does it see itself?” said Mulberry.
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Fashion
US’ Crocs’ Q1 strong on DTC growth; margins, EPS decline
The company’s consolidated revenues stood at $921 million for the quarter ended March 31, 2026, down 1.7 per cent year on year (YoY), or 4 per cent on a constant currency basis. DTC revenues rose 12.1 per cent, while wholesale revenues declined 9.9 per cent. Gross margin fell to 56.8 per cent from 57.8 per cent, while operating income declined 9.9 per cent to $201 million. Diluted earnings per share (EPS) slipped to $2.71 from $2.83.
Crocs has reported better-than-expected Q1 2026 results, with revenue at $921 million, down 1.7 per cent, driven by 12.1 per cent DTC growth. Gross margin fell to 56.8 per cent, while EPS dipped to $2.71.
The Crocs brand grew modestly, but HEYDUDE declined.
CEO Andrew Rees highlighted strong consumer demand and raised FY26 guidance, projecting EPS of $13.20-13.75.
“We are pleased to have started the year with better-than-expected results, fuelled by broad consumer relevance for both of our brands and disciplined execution,” said Andrew Rees, chief executive officer (CEO) at Crocs. “We delivered enterprise revenue of over $900 million, supported by strong consumer response to product newness and consistent brand storytelling.”
The Crocs brand posted modest growth, with revenues up 0.8 per cent to $767 million, supported by a 12.9 per cent rise in DTC sales. International markets remained resilient, growing 7.2 per cent. However, North America revenues declined 6.1 per cent, Crocs said in a press release.
HEYDUDE revenues fell 12.3 per cent to $154 million, weighed down by a sharp 24.7 per cent drop in wholesale sales, although DTC revenues rose 8.6 per cent.
The company ended the quarter with $131 million in cash and reduced total borrowings to $1.34 billion.
Crocs lifts FY26 outlook; sees modest margin expansion
For full-year 2026, Crocs now expects revenues to range from down 1 per cent to up 1 per cent, with adjusted diluted earnings per share projected between $13.2 and $13.75. The company also anticipates modest expansion in adjusted operating margin.
For the second quarter, revenues are expected to decline slightly, with Crocs brand growth of 1–3 per cent and HEYDUDE projected to fall 12-14 per cent. Adjusted operating margin is forecast at around 24.7 per cent.
“Based on our first quarter performance, we are raising our full-year outlook on both the top- and bottom-line,” added Rees. “We remain confident in the long-term health of the business as we drive diversified growth across brands, channels and markets.”
Fibre2Fashion News Desk (SG)
Fashion
Italy’s inflation rises to 2.8% in April on energy spike
The rise was largely driven by a rebound in energy costs. Prices of non-regulated energy products surged from a 2 per cent decline to a 9.9 per cent increase, while regulated energy prices rose 5.7 per cent after previously contracting, Istat said in a press release.
Italy’s inflation rose to 2.8 per cent YoY in April 2026 from 1.7 per cent in March, driven by a sharp rebound in energy prices, Istat said.
Monthly inflation stood at 1.2 per cent.
Goods inflation strengthened, while services inflation eased.
Transport costs increased notably.
The harmonised index (HICP) rose 2.9 per cent YoY, reflecting higher prices and seasonal factors.
In contrast, services inflation showed signs of moderation. Prices for recreation-related services eased to 2.6 per cent YoY, while transport services slowed sharply to 0.5 per cent. Overall services inflation decelerated to 2.4 per cent from 2.8 per cent in March.
Goods inflation, however, strengthened significantly, rising 3.2 per cent YoY compared with 0.8 per cent in the previous month. This narrowed the inflation gap between goods and services to -0.8 percentage points, down from +2 percentage points in March.
The monthly increase in the index was primarily led by higher prices for non-regulated energy (+5.7 per cent), transport services (+1.6 per cent), and recreation-related services (+1.4 per cent).
Among major consumption categories, water, electricity and fuels recorded a sharp 5.3 per cent annual increase, while transport prices rose 3.8 per cent.
Italy’s harmonised index of consumer prices (HICP), which allows comparison across the euro area, rose 2.9 per cent YoY in April, up from 1.6 per cent in March. On a monthly basis, HICP increased 1.7 per cent, partly reflecting the end of seasonal discounts in clothing and footwear.
Fibre2Fashion News Desk (SG)
Fashion
Climate is now in the cost sheet
The apparel climate story has moved out of the ESG report and into the cost sheet. In ****–****, climate risk is showing up as cotton quality loss, import dependence, energy volatility, cooling capex, carbon-price exposure and mandatory textile-waste fees. For brands and suppliers, the question is no longer whether climate action is ‘responsible’. It is whether delay will make product margins uncompetitive.
The latest data makes the shift visible. Textile Exchange says global fibre production reached *** million tonnes in **** and could hit *** million tonnes by **** if business continues as usual. Polyester alone now makes up ** per cent of global fibre output, with ** per cent still fossil-based. That scale gives apparel a low-cost material engine, but it also ties the sector to fossil energy, petrochemical volatility and future carbon accounting.
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