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Patrick Ta Beauty inks distribution deal with Sephora Middle East

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Patrick Ta Beauty inks distribution deal with Sephora Middle East


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January 15, 2026

Patrick Ta Beauty announced on Wednesday its official debut at Sephora Middle East, as the U.S. beauty brand looks to expand within the region.

Patrick Ta – Courtesy

As part of the deal with the French beauty retailer, Patrick Ta Beauty will launch across 34 Sephora doors throughout the UAE, Saudi Arabia, Kuwait, and Qatar giving locals access to the Vietnamese-American makeup artist’s viral Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and a selection of Ta’s signature glow giving essentials.

“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me,” said Ta, who co-founded his namesake beauty brand in 2009 with product specialist, Rima Minasyan, and  entrepreneur, Avo Minasyan. 

“So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together. Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand.”

To mark the launch, which rolls out online Janaury 16 and in-store on January 22, Ta will be in the region for a series of celebratory activations, including personal appearances at Sephora Dubai Mall, meet-and-greets, VIP events, and engagements with local creators and tastemakers.

“We are thrilled to bring Patrick Ta Beauty to our vibrant beauty community across the Middle East, who are always seeking the latest innovations,” said Hasmik Panossian, Sephora Middle East managing director.

“Celebrated for its modern artistry and innovative formulas, Patrick Ta Beauty delivers elevated, high-quality products that truly resonate with our customers. At Sephora Middle East, we are proud to consistently introduce the brands our community is asking for, and we look forward to having our customers experience Patrick Ta Beauty firsthand.”

The Midde East deals comes just months after Patrick Ta Beauty inked a new distribution deal with Sephora to enter Mexico, where it is now available across 50 stores locally.

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Fashion

US’ Old Navy launches little navy, a new newborn essentials collection

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US’ Old Navy launches little navy, a new newborn essentials collection



Old Navy announces Little Navy, a brand-new collection of newborn essentials designed to make those first months a little easier, and a lot cuter. Little Navy offers thoughtfully designed pieces that are easy to mix and match, making shopping and gifting a breeze for your littlest style icon. This is the newest way Old Navy continues to be a style destination for every generation, moment and milestone.

“We designed this collection with parents in mind. Shopping for a newborn, as a gift or for your own, should feel joyful and easy. Everything is intended to be mixed together and matched — it’s fun, it’s emotional, and the value is incredible.”. – Sarah Holme, Head of Design & Product Development for Old Navy.

Old Navy has introduced Little Navy, a new collection of newborn essentials designed to simplify early-stage shopping and gifting.
The range includes layettes, hats, booties and mix-and-match basics in soft, seasonless colours and cosy fabrics.
Sized for babies up to 24 months, the line focuses on comfort, versatility, emotional appeal and strong value for modern parents.

Little Navy goes beyond onesies, offering layettes, hats, booties, and more, all in one convenient collection and no extra searching required. It features a soft, seasonless color palette, cozy fabrics, and versatile styles made for newborns and babies up to 24 months, with sizing that allows Little Navy to grow with baby.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Bangladesh’s BGMEA seeks policy reforms, release of pending incentives

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Bangladesh’s BGMEA seeks policy reforms, release of pending incentives



Bangladesh Garment Manufacturers and Exporters Association (BGMEA) representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without delay and simplify the disbursement process.

They said bank audit procedures have stalled numerous applications. Around Tk 57 billion in incentives for the textile and apparel sector remain unsettled in fiscal 2025-26, creating acute liquidity pressure and affecting exports.

Bangladesh trade body BGMEA representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without waiting for quarterly release schedules and simplify the disbursement process.
They said bank audit procedures have stalled numerous applications.
They also raised concerns over loan rescheduling and working capital.

The authorities were requested to disburse incentives upon application submission instead of waiting for quarterly release schedules, according to a release from the trade body.

BGMEA vice president Mohammad Shihab Uddoja Chowdhury raised concerns over loan rescheduling and working capital. He said banks often reschedule loans to maintain non-performing loan ratios, but fail to provide the working capital factories need to resume operations.

He proposed that banks pair rescheduling with working capital support to create a win-win outcome, allowing factories to operate and repay loans. The finance minister agreed with the proposal.

BGMEA leaders also called for business facilitation and lower operational costs to help Bangladesh remain competitive in the global market. They sought policy support to remove obstacles in customs, ports and other administrative layers and to ensure an investment-friendly environment.

Fibre2Fashion News Desk (DS)



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Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals

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Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals




Bangladesh think tank Centre for Policy Dialogue has called for major reforms in business environment, tax collection, trade deals and FDI management, cautioning that the country’s post-election economic transition may be at risk without evidence-based decisions and strong accountability.
A CPD study identified ‘leaking revenue’ as the weakest area across all decision-making indicators.



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