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This Mega Snowstorm Will Be a Test for the US Supply Chain

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This Mega Snowstorm Will Be a Test for the US Supply Chain


Here it comes. Up to two thirds of the US is facing down the threat of serious snow, cold, and ice this weekend, with the potential to snarl roads (and the businesses that depend on them) from Texas up to New York City. At this point, grocery stores, logistics experts, warehouse operators, and trucking companies have been prepping for days. Still, the effects on the supply chain—and the retail store shelves that depend on them—are yet to be determined.

On one hand, this is winter business as usual. Snowstorms happen every year, and the freight industry has a playbook.

“If you’re a retailer, this happens all the time,” says Chris Caplice, the chief scientist at the transportation management firm DAT Freight & Analytics. “For people in the supply chain, this is just another Tuesday.”

On the other, the places where this storm is happening, and its breadth, pose an extra challenge.

“This one’s kinda tough, because you don’t have a lot of snow storms hitting the states that this one is hitting,” says Chris Long, the executive vice president of operations at Capstone Logistics, a third-party logistics firm. Affected southern states, including Texas, Oklahoma, and Arkansas, are often equipped to handle hurricanes, with networks of distribution centers set up to disburse what’s often needed after that sort of storm: generators, water, plywood. But if roads in those states, less equipped for cold, freeze over for several days—”the worst case scenario,” Long says—buyers might see shortages of some perishable items, including food and pharmaceuticals.

To prevent that, retailers have spent the last few days positioning specific inventory they know customers will want—say, snow shovels, bottled water, canned goods, de-icer—in local distribution warehouses, where it can quickly get to store shelves. Large trucking companies have situated their vehicles and staff where they’ll likely be needed; independent truckers have likely vacated the road.

Next week, as everyone digs or thaws out of whatever the storm has wrought, freight prices will likely spike, says Caplice, as freight companies try to get the supply chain chugging again. But this sort of shock is likely priced into retailers’ businesses—it’s winter, after all—and won’t affect the prices customers see at check-out. This year, uncertainty in the freight industry around tariffs and immigration is a much bigger deal, he says. “This will be a blip.”

Whatever the next few days bring, companies are likely better equipped to respond than they were before the pandemic, when lockdowns sent global supply chains into turmoil. “When I first got into the industry it was all about ‘just-in-time,’” says Long, who worked for years in the grocery industry. The pandemic made retailers, and the freight businesses supporting them, more focused on stocking up, and surviving the unexpected. “We’re in a way better place,” he says.



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‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’

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‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’


This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and why Tesla recently got in trouble with some of its most loyal fans online. Plus, Meta’s initial decision to shut down Horizon Worlds VR on the Quest headset signals the end of the metaverse dream. (Meta has since reversed course, saying it will keep the platform on limited support for the “foreseeable future.”)

Articles mentioned in this episode:

You can follow Brian Barrett on Bluesky at @brbarrett and Zoë Schiffer on Bluesky at @zoeschiffer. Write to us at [email protected].

How to Listen

You can always listen to this week’s podcast through the audio player on this page, but if you want to subscribe for free to get every episode, here’s how:

If you’re on an iPhone or iPad, open the app called Podcasts, or just tap this link. You can also download an app like Overcast or Pocket Casts and search for “uncanny valley.” We’re on Spotify too.

Transcript

Note: This is an automated transcript, which may contain errors.

Zoë Schiffer: Brian, hello. Very exciting to have another way to talk to you when I’m not pinging you on Slack every five seconds.

Brian Barrett: It’s great, because Slack doesn’t have the voice part.

Zoë Schiffer: It doesn’t.

Brian Barrett: I will say: very sad that Leah won’t be a part of that journey today.

Zoë Schiffer: I know. It is really sad, but when the Leah’s away, the mice will play, and we will be talking about topics that Leah hates, so just wait.

Brian Barrett: And to be clear, she’ll be back next week. She’s just sick.

Zoë Schiffer: Yeah.

Brian Barrett: It’s allergy season.

Zoë Schiffer: Welcome to WIRED’s Uncanny Valley. I’m Zoë Schiffer, WIRED’s director of business and industry.

Brian Barrett: I’m Brian Barrett, executive editor.

Zoë Schiffer: This week on the show, we’re diving into Nvidia’s annual developer conference, why some Tesla influencers are fleeing the brand, and why Meta has finally shut down Horizon Worlds on Meta Quest. So to start us off, this week, Nvidia had its annual developer conference in San Jose. This is the big event in the AI industry. Some people even call it the Super Bowl of AI. Developers go, CEOs, researchers, WIRED reporters—and we’re all waiting to hear what CEO Jensen Huang is going to tell us about the future of the company.

Brian Barrett: One thing that’s interesting about the Nvidia conference too, is I feel like so much of it is business facing. It’s not a lot of stuff that you, as an AI consumer or someone who plays around with Claude, wouldn’t necessarily connect with. One thing, with a grain of salt, because this is someone who stands to make this money, but Jensen did say the revenue opportunity for artificial intelligence chips just at Nvidia might reach at least a trillion dollars through 2027.

Zoë Schiffer: Pocket change.

Brian Barrett: Pocket change, I mean, really, for Nvidia at this point. One thing that was really interesting: He introduced a new product. I always like when there’s an actual product tied to this rather than the promise of a product. A while ago, Nvidia struck a licensing deal with a company called Groq, not to be confused with the occasionally—



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FCC Enforcement Chief Offered to Help Brendan Carr Target Disney, Records Show

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A senior Federal Communications Commission official overseeing ABC-owned California stations privately offered to assist FCC Chairman Brendan Carr’s campaign last year against the Walt Disney Co. and Jimmy Kimmel Live!, according to internal emails obtained by WIRED.

On September 17, Carr threatened Disney with regulatory action regarding the Jimmy Kimmel monologue about the assassination of Charlie Kirk, prompting major station affiliates to drop the broadcast and forcing ABC to temporarily suspend the show.

Later that day, Lark Hadley, the FCC West Coast enforcement director, emailed Carr and FCC chief of staff Scott Delacourt. The email, obtained via the Freedom of Information Act, was titled “personal note of support re Charlie Kirk ABC/Disney issue” and quoted Carr’s remarks from an interview with conservative podcaster Benny Johnson: “This is a very, very serious issue right now for Disney. We can do this the easy way or the hard way,” Carr said during the interview.

Noting that he had been a broadcaster himself, Hadley wrote that the “absolute lack of accountability has always confused (and sickened) me,” telling Carr and Delacourt: “Please, do not let up, and let me know if I can help in any way.”

It is highly irregular for a career civil servant and enforcement chief to express support for a politically motivated pressure campaign, or pledge services to a targeted retaliation effort against a broadcaster in their own jurisdiction.

Federal ethics rules prohibit government employees from participating in matters where their impartiality could reasonably be questioned.

Carr’s office did not respond to a request for comment.

While FCC headquarters typically handles television content complaints, Hadley’s office holds direct enforcement authority over physical ABC-owned stations in its jurisdiction, including KABC-TV in Glendale, the broadcast origin for Jimmy Kimmel Live!

The brief suspension of Jimmy Kimmel Live! became a defining test of Carr’s ability to leverage the FCC’s regulatory apparatus against political critics. Following Carr’s public threats, major affiliate networks Nexstar and Sinclair—both of which had multibillion-dollar mergers pending before the commission—refused to air the program, forcing Disney to temporarily pull the show.

An ABC spokesperson did not immediately respond to a request for comment.

Will Creeley, legal director at the Foundation for Individual Rights and Expression, tells WIRED that regional directors like Hadley have no business cheering on the FCC chairman’s regulatory threats against broadcasters that air views the president doesn’t like.

“Just like Brendan Carr, they swore an oath to uphold the Constitution—and that includes the First Amendment, which bars the government from coercing private broadcasters into censoring dissent,” Creeley says. “This is a public servant paid by our taxpayer dollars. Is it too much to ask for him not to sound so excited about the chairman abusing the power of his office?”



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A New Game Turns the H-1B Visa System Into a Surreal Simulation

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A New Game Turns the H-1B Visa System Into a Surreal Simulation


More than half of the nine developers who worked on the game have either obtained a US visa or tried and failed to do so. Most of them are from China, but the team also intentionally recruited talent from other countries in the hopes of incorporating more diverse immigrant perspectives.

“Everybody knows somebody that’s on a visa, but not all of them are vocal about that part of their identity,” says Andrea Saravia Pérez, an immigrant from Colombia who joined the team in February as a narrative designer. “How can we develop a project that’s interactive and shows people this immigration system that a lot of Americans are not familiar with?”

There’s growing interest across the gaming industry in making political games, says Yang. When her team brought H1B.Life to the annual Game Developers Conference in San Francisco last week, she says they received a tremendous amount of interest and support because they are tackling an important societal issue without expecting to make much profit. (The game was supported by a philanthropic organization and the developers also plan to raise additional funding from a future Kickstarter campaign.)

Yang says she has also heard from people in Germany and Australia interested in licensing or adapting the game for different countries. “The whole world is turning right, and life is getting more difficult for all immigrants,” she says.

“If we can just put people in our shoes, I think it can create a very positive impact,” says Saravia Pérez. “As long as players come to have fun and are able to sympathize and understand it a little bit more, I think that we’ve done our job as a team.”

Courtesy of Reality Reload

Technicalities Versus Emotions

The H-1B visa program, created in 1990, is one of the most reliable US immigration pathways for white collar workers with college degrees. In recent years, the program issued about 85,000 visas annually, but since there are often more applicants than slots, a lottery system determines who ultimately is chosen. And if you don’t get it, you have to wait an entire year before you try again. Every person who has gone through the process has their own success or failure story to tell, me included.

The team behind H1B.Life started developing the game by interviewing immigrants. So far, Yang says they have talked to over two dozen people about their H-1B journeys and used those interviews to make the game more realistic and accurate. The biggest challenge now is to figure out how to balance explaining complicated immigration rules accurately and ensuring the game is still entertaining.



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