Fashion
Experts call for market diversification as US tariff heat rises
US President Donald Trump’s additional tariff of 25 per cent on Indian goods is set to take effect in a few days, even as Indian industries continue to grapple with the potential fallouts.
Sectors that are heavily reliant on exports to the US, chief among which is the textile and apparel sector, find themselves directly in the line of fire. The US remains one of the largest markets for Indian textiles, making the sector highly vulnerable to policy shifts like this one.
The US move to double tariffs on Indian goods to 50 per cent, as noted in a Morgan Stanley report, could cut up to 80 basis points from India’s GDP growth over the next 12 months—unless offset by government measures, policies, and reforms, media reports underlined.
The textile industry, being one of the country’s largest employment generators and exporters, is expected to suffer a substantial setback. The readymade garments sector—which earns around 10–15 per cent of its revenue from the US, according to some estimates—risks losing competitiveness to competing countries.
The impact on home textiles and carpets could be more severe, claim industry insiders.
Experts are thus emphasising the urgent need for India to diversify its export markets. While the US has been a dominant trade partner, overdependence on a single country makes India’s apparel export sector more susceptible to shocks.
Experts suggest that India should expand its presence in regions like ASEAN, the European Union, Africa, Latin America, and also deepen ties with BRICS nations to cushion the blow.
Though some of these markets may not match the size of the US, diversification helps mitigate future risks and reduces vulnerability to geopolitical coercion. Experts underline that an aggressive pursuit of Free Trade Agreements (FTAs) and new strategic partnerships is now essential. They also point out that India’s ability to navigate this crisis will depend on policy agility, global alliances, and a recalibrated trade strategy.
And if recent media reports are something to go by, India is already ramping up efforts to expand its export outreach to a large number of countries. These initiatives are aimed at reducing reliance on any single market to insulate Indian exporters from future disruptions. Africa, for instance, is emerging as one of the world’s fastest-growing consumer regions, offering substantial opportunities across sectors.
Latin America also presents a promising avenue, not only for textiles but also for pharmaceuticals and chemicals exports.
India’s trade agreements with countries like UAE, Australia, etc., signed earlier, as well as the recent Comprehensive Economic and Trade Agreement (CETA) with the UK, experts believe, could help Indian exporters find more resilient and sustainable revenue streams over the long term, even if some projections suggest that India’s exports to non-US markets could grow by 15–20 per cent annually over the next five years. If realised, this would significantly enhance India’s global trade position and reduce its overdependence on the US.
While it remains to be seen how quickly and successfully India can execute the diversification strategy, industry voices agree that it is no longer a matter of choice but a necessity. Even if trade talks with the US resume and a more favourable agreement is reached, exporters argue that the evolving global geopolitical landscape makes it imperative for India to build a wider and more balanced portfolio of export destinations.
The US has announced an additional 25 per cent tariff on Indian goods, posing a significant challenge to export-driven sectors, particularly those in the apparel and textiles domain.
According to some estimates, the US move to double tariffs on Indian goods to 50 per cent could cut up to 80 bp from India’s GDP growth over the next 12 months.
Experts stress the need for urgent market diversification.
Fibre2Fashion News Desk (DR)
Fashion
Xreal files patent suit against rival smart glasses maker Viture
By
Bloomberg
Published
January 15, 2026
Xreal Inc., a Chinese pioneer in smart glasses, is suing Viture Inc. for patent infringement in the US, arguing its rival has unfairly capitalized on Xreal’s extensive research and investment in the segment.
The lawsuit, filed Thursday in federal court in eastern Texas, accuses San Francisco-founded Viture of unlawfully incorporating Xreal’s patented inventions into smart glasses such as the Luma Pro, Luma Ultra, and a high-end pair called The Beast.
Both Xreal and Viture manufacture augmented reality, or AR, glasses that plug into devices like smartphones and laptops, offering viewers a large virtual display for watching movies or handling productivity tasks. Technical specifications like display resolution and field of view- the size of the augmented world you can see at any given time- are often very similar between the two brands.
Their US legal battle comes ahead of what is expected to be a pivotal moment for the segment, with Apple Inc. expected to make its category debut as soon as this year, Bloomberg has reported.
Xreal holds over 800 patent and patent applications worldwide, including dozens in the US and Europe, it said in a statement Thursday announcing the lawsuit. “By comparison, Viture owns approximately or fewer than 70 patent and patent applications globally, with none in the United States or Europe,” it added.
“The lawsuit is not merely about enforcing a single patent,” Xreal said in the statement. “It is about stopping a pattern of intellectual property infringement that undermines the integrity of innovation and endangers continued technological development in this industry.”
Xreal holds more global market share than Viture in the AR eyewear category, according to research firm IDC. But both companies lag far behind Meta Platforms Inc., which has come the closest to mainstream success with its Ray-Ban line of smart glasses.
At the CES technology trade show earlier this month, Xreal unveiled a new entry-level pair of glasses and a co-branded set of glasses developed with Taiwan’s Asustek Computer Inc. It also announced that it’s extending a partnership with Alphabet Inc.’s Google.
Xreal said in the statement that these and other collaborators are “owed confidence that their co-developed products will not also be threatened by infringers attempting to benefit from infringement or undermined by unauthorized usage of IP.”
Fashion
Soshiotsuki wows with international debut at Pitti Uomo 109
Published
January 15, 2026
Designer Soshi Otsuki won himself a huge ovation at the key gala show of Pitti Uomo on Thursday after presenting a brilliant collection that celebrated classic western tailoring, even as it subverted its codes.
A tour de force of draping, cutting, and silhouette, this fall 2026 collection from his brand Soshiotsuki was definitely a major fashion statement.
In a moment of volume in menswear, Otsuki opened the action with a perfectly judged trio of to-die-for double-breasted suits with peak lapels in crepe and fine wool in various shades of grey- cement, mud, or dove.
He cut his jackets to end well below the hip and his trousers were something else. Made with a half-dozen front pleats, they were elephantine but never outrageous. Otsuki is such a great natural tailor, the exaggeration merely added to the elegance.

Soshi is no slouch when it comes to leather either. From his copper-hued leather rock god suit to his cocoon style leather bomber jacket. And, just when you thought he was playing a little too safe, he sent out some fab jeans, so degraded they almost looked moth-eaten. Tokyo street style meets sartorial Italian.
Playing on couture techniques, the designer also whipped up several bias-cut green corduroy blazers and suits marrying Japanese eccentricity and British aplomb.
The show was the latest Italian/Japanese marriage at this edition of Pitti that began with a Sebiro Sanpo tailoring association Japanese suit march inside the Fortezza da Basso, the giant fortress where the salon is staged. Remarkably, Otsuki has never actually studied suiting formally, but he somehow understands it instinctively.

The soundtrack, culled from composer Joe Hisaishi’s soundtrack to Takeshi Kitano’s 2000 gangster movie Brother, featured a beautifully yearning saxophone solo. It would have felt just right for one of Douglas Sirk’s 1950s melodramas starring Rock Hudson. One almost expected Rock to take the final passage.
Presented inside the beautiful Refetterio Santa Maria della Novella, a looming Gothic refectory at the back of the legendary Renaissance Basilica, this was a bravura display.
Altogether, a bases loaded, home run, smash hit collection. One could say it felt like a star is born moment in menswear, except that Soshi Otsuki was already acclaimed. He is the latest winner of the LVMH Prize.
Talk about backing up winning an award with a great fashion statement.
Copyright © 2026 FashionNetwork.com All rights reserved.
Fashion
Skincare brand Genaura promotes marketer Young to MD
Published
January 15, 2026
Luxury skincare brand Genaura has promoted Nicola Young to managing director, moving up from chief marketing officer following the brand’s product launch to market in September.
Young’s promotion is underscored by “an impressive career”, which has included senior positions at Carlton Screen Advertising, marketing director at Jazz FM and Magic 105.4FM, and group director of Marketing at radio conglomerate Global Player.
Most notably, her beauty industry involvement included director of Media UK at Estée Lauder Co.
Young said the launch of Genaura “has the potential to revolutionise the beauty and wellness sector… my experience in this field has helped drive the marketing vision so far, and I look forward to progressing even further”.
She added: “Looking to… the growth of Genaura, I am excited to scale and innovate whilst remaining authentic to the scientific background of the product, planning global recognition of this revolutionary ingredient exclusive to Genaura.”
Available in the UK currently, the business has “aspirations for 2026 and beyond… extending skincare products within the range.”
Genaura claims to be a “world first in skincare”, with its Genaura Levagen + Smart Face serum “boasting a powerhouse formula alongside patented technology… creating an ‘age-proofing’ approach to the skin and supporting the skin’s natural barrier function”.
Copyright © 2026 FashionNetwork.com All rights reserved.
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