Connect with us

Fashion

Italy’s Brunello Cucinelli debuts Callimacus AI e-commerce experience

Published

on

Italy’s Brunello Cucinelli debuts Callimacus AI e-commerce experience



Italian luxury fashion brand, Brunello Cucinelli has presented its new e-commerce platform, marking a significant step in the brand’s digital evolution through the integration of artificial intelligence. The platform is designed to offer visitors an immersive and personalised online experience while remaining fully aligned with the humanistic values long associated with the Maison of Solomeo.

Brunello Cucinelli has launched a new AI-powered e-commerce platform built on its proprietary ‘Callimacus’ system.
Designed around Human Artificial Intelligence, it offers dynamic, personalised journeys that adapt to each visitor in real time, blending innovation with the brand’s humanistic values to enhance experience, image and future growth.

The project builds on ‘Brunello Cucinelli AI’, launched just over a year ago, and is inspired by what the Umbrian designer describes as ‘Human Artificial Intelligence’. The new platform has been developed using ‘Callimacus’, a proprietary system created by Solomei AI, the company’s in-house research centre dedicated to exploring the creative, scientific and technological potential of AI.

Unlike conventional e-commerce models based on static pages and predefined user journeys, Callimacus enables a dynamic digital environment that interprets and follows each user’s intent in real time. This allows the platform to deliver tailored, fluid and engaging experiences, adapting continuously to how individual visitors explore the brand’s collections.

“For years we envisioned a new e-commerce platform, combining our desire to welcome our esteemed ‘online guests’ with the most promising technological innovations, and our own way of thinking—in the belief that artificial intelligence must remain deeply human. Today the ideas behind ‘Callimacus’, the name of the platform, appear very promising, enabling personalised experiences that place each of us—our uniqueness and way of exploring—at the centre. From this arose our new project: a new e-commerce platform, able to welcome, listen to, and understand every visitor,” Brunello Cucinelli said in a LinkedIn post.

Fibre2Fashion News Desk (HU)



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

US brand NikeSKIMS unveils Spring ’26 head-to-toe women’s collection

Published

on

US brand NikeSKIMS unveils Spring ’26 head-to-toe women’s collection



NikeSKIMS is debuting its first head-to-toe system of dress with the Spring ’26 Collection. The collection features footwear, apparel and accessories that are inspired by the modern ballerina and designed to represent grace in motion and strength in form.

Crafted to fit every curve, the new Spring line offers a fresh take on performance silhouettes with five apparel collections, the introduction of the NikeSKIMS Rift Satin and updated accessories.

NikeSKIMS will debut its Spring ’26 collection with a head-to-toe system of dress inspired by the modern ballerina.
The range spans five performance-led apparel material stories, updated accessories and the new NikeSKIMS Rift Satin footwear.
Fronted by Lisa and filmed in Paris, the campaign highlights grace, strength and engineered comfort for every body.

“This Spring ‘26 Collection celebrates the timeless poise and elegance of ballerinas but with a distinct modern twist,” says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. “We obsessed every detail — from the soft lines and feminine colors to the premium materials. Each piece is a statement of beauty and allows women to move with confidence and grace.”

The Spring line offers five material collections across Matte, Stretch Knit, Ribbed Seamless, Weightless Layers and Woven Nylon. The Matte collection includes smooth, sculpting pieces with Dri-FIT technology and two levels of compression. Stretch Knit offers styles that are soft to the touch and lightweight with a flattering drape. The Ribbed Seamless collection includes soft and stretchy ribbed styles with a vintage wash and moisture-wicking tech. Weightless Layers pieces are semi-sheer, ultra-lightweight and feature quick-dry tech. Woven Nylon offers relaxed third layers designed for softness, function and movement.

Also new this season is the NikeSKIMS Rift Satin, which brings the brand’s considered design ethos to footwear. The NikeSKIMS Rift Satin features the iconic tabi-toe design of the original Nike Rift, a sleek strap across the midfoot for quick entry and a secure fit, a soft satin upper material, a minimalist midsole and a textured logo outsole. The NikeSKIMS Rift Satin will be available in two colors, Silt Red and Black.

The NikeSKIMS Spring ’26 Collection comes to life through a campaign starring LISA of Blackpink. LISA is the ultimate multi-hyphenate: a rapper, singer, dancer, actress and style icon.

“When I’m performing, it’s all about looking great while still being able to move and dance,” says LISA. “The NikeSKIMS collection is so comfortable and light that I feel confident wearing it everywhere — from rehearsals to traveling or even relaxing at home. It’s easy to move in, looks amazing and fits perfectly into my everyday life.”

Directed by Sergio Reis, the campaign film celebrates the grace and strength of motion and form while spotlighting LISA’s artistry and passion for movement and dance. Filmed in Paris, the campaign also features professional ballerinas and dancers who helped bring the Spring ’26 Collection look book to life.

NikeSKIMS offers women a complete system of dress that is built on the strength of both brands. From footwear to foundational pieces and bold silhouettes, every product has been meticulously designed to sculpt and engineered to perform for every body.

“The NikeSKIMS Spring ’26 Collection is a true head-to-toe system of dress, designed to make women feel confident and feminine,” says Jamie Jeffries, VP, Global Apparel, Nike. “We’ve paid attention to every detail — from style and function to comfort — so every piece works together seamlessly. By combining Nike’s expertise in performance innovation with SKIMS’s inclusive fit and sculpting technologies, we’re delivering something truly unique for women everywhere.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



Source link

Continue Reading

Fashion

South Indian cotton yarn steady ahead of Union Budget

Published

on

South Indian cotton yarn steady ahead of Union Budget



In the Mumbai market, cotton yarn prices did not see significant movement after last week’s rise. The market reported average demand for cotton yarn from the consumer industry. A Mumbai-based trader told Fibre*Fashion, “Cotton yarn demand is expected to improve in the coming weeks. Buyers want to wait for the outcome of the Union Budget, although there is little possibility of major changes for the textile industry. Cash flow is another cause for concern. Traders are diverting funds into precious metals and the stock market for quicker and more lucrative returns, which is slowing payment flows across the textile value chain.”

In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,****,*** (~$**.****.**) and ****;*,****,*** per * kg (~$**.****.**) (excluding GST), respectively. Other prices include ** combed warp at ****;****** (~$*.***.**) per kg, ** carded weft at ****;*,****,*** (~$**.****.** per *.* kg, **/** carded warp at ****;****** (~$*.***.**) per kg, **/** carded warp at ****;****** (~$*.***.**) per kg and **/** combed warp at ****;****** (~$*.***.**) per kg, according to trade sources.



Source link

Continue Reading

Fashion

US’ VF Corporation posts firm Q3 as revenue rises despite Dickies exit

Published

on

US’ VF Corporation posts firm Q3 as revenue rises despite Dickies exit




VF Corporation has reported a solid Q3 FY26, with revenue up 1 per cent YoY and 4 per cent excluding Dickies.
Strong holiday demand in the Americas and DTC drove performance.
Operating income and margins improved, supported by lower SG&A.
The North Face and Timberland led brand growth.
The company also announced a $0.09 per share dividend and maintained a positive FY26 outlook.



Source link

Continue Reading

Trending