Fashion
Italy’s Brunello Cucinelli debuts Callimacus AI e-commerce experience
Italian luxury fashion brand, Brunello Cucinelli has presented its new e-commerce platform, marking a significant step in the brand’s digital evolution through the integration of artificial intelligence. The platform is designed to offer visitors an immersive and personalised online experience while remaining fully aligned with the humanistic values long associated with the Maison of Solomeo.
Brunello Cucinelli has launched a new AI-powered e-commerce platform built on its proprietary ‘Callimacus’ system.
Designed around Human Artificial Intelligence, it offers dynamic, personalised journeys that adapt to each visitor in real time, blending innovation with the brand’s humanistic values to enhance experience, image and future growth.
The project builds on ‘Brunello Cucinelli AI’, launched just over a year ago, and is inspired by what the Umbrian designer describes as ‘Human Artificial Intelligence’. The new platform has been developed using ‘Callimacus’, a proprietary system created by Solomei AI, the company’s in-house research centre dedicated to exploring the creative, scientific and technological potential of AI.
Unlike conventional e-commerce models based on static pages and predefined user journeys, Callimacus enables a dynamic digital environment that interprets and follows each user’s intent in real time. This allows the platform to deliver tailored, fluid and engaging experiences, adapting continuously to how individual visitors explore the brand’s collections.
“For years we envisioned a new e-commerce platform, combining our desire to welcome our esteemed ‘online guests’ with the most promising technological innovations, and our own way of thinking—in the belief that artificial intelligence must remain deeply human. Today the ideas behind ‘Callimacus’, the name of the platform, appear very promising, enabling personalised experiences that place each of us—our uniqueness and way of exploring—at the centre. From this arose our new project: a new e-commerce platform, able to welcome, listen to, and understand every visitor,” Brunello Cucinelli said in a LinkedIn post.
Fibre2Fashion News Desk (HU)
Fashion
China sees rise in new FDI firms despite lower inflows
However, actual use of foreign direct investment (FDI) in the Chinese mainland declined during the same period, falling 5.7 percent year on year (YoY) to ¥161.45 billion ($23.43 billion), as mentioned in official ministry figures.
China established 8,631 new foreign-invested firms in the first two months of the year, up 14 per cent YoY, even as actual FDI inflows fell 5.7 per cent to ¥161.45 billion ($23.43 billion).
High-tech industries attracted ¥63.21 billion ($9.19 billion), rising 20.4 per cent and accounting for 39.2 per cent of total inflows, while investment from Canada and Switzerland surged sharply.
Sector-wise, FDI inflows totalled ¥47.52 ($6.90 billion) in manufacturing and ¥111.22 billion ($16.17 billion) in services, indicating continued dominance of the service sector in attracting foreign capital. High-tech industries remained a key growth area, drawing ¥63.21 billion ($9.19 billion) in investment, up 20.4 per cent year on year (YoY) and accounting for 39.2 percent of the national total.
In terms of source countries, investment from Canada and Switzerland recorded strong gains, surging 210 per cent and 41.3 per cent respectively compared with the same period last year, highlighting a shift in the composition of foreign capital entering the Chinese market.
Fibre2Fashion News Desk (JP)
Fashion
APAC CEOs positive about domestic growth, doubt global growth: KPMG
In 2023, 73 per cent of APAC CEOs were optimistic about global economic prospects; however, it was down to 64 per cent in 2025. Globally, only 68 per cent of CEOs remain upbeat about this—the lowest level seen in four years.
APAC CEOs reported much more optimism in 2025 about the growth prospects of their own economies over the next three years, while confidence in global economic prospects dropped, KPMG said.
Optimism about their own country’s prospects was the highest in Australia and lowest in India last year.
About four-fifths of APAC CEOs also saw substantial growth opportunities for their organisations and industries.
Optimism about their own country’s prospects was the highest in Australia (90 per cent) and lowest in India (71 per cent) last year, a KPMG release said citing its latest annual ‘APAC CEO Outlook’.
The declining confidence of APAC CEOs in the global landscape also reflects ongoing uncertainty and volatility that has plagued the global markets, stemming from an evolving geopolitical landscape, persistent supply chain constraints and intensifying scrutiny on sustainability, KPMG noted.
Furthermore, about 80 per cent of APAC CEOs also saw substantial growth opportunities for their organisations and industries, in line with the global average.
In fact, in 2025, executives appear more certain that their companies are on an upward trajectory compared to the previous year: 61 per cent of respondents expect earnings to increase by more than 2.5 per cent this year, compared to just 52 per cent in 2024.
CEOs in Japan (76 per cent) are particularly optimistic about their earnings outlook compared to global and regional peers, reflecting its solid domestic demand and stable GDP performance.
This positivity is driving many in APAC to continue investing in their businesses, with executives noting that there is strong appetite for increased hiring (92 per cent) and mergers and acquisitions (87 per cent) over the next three years, and a substantial number (82 per cent) of APAC CEOs expecting to spend more than 10 per cent of their budgets on artificial intelligence (AI) in the next 12 months.
This clearly indicates that subdued global outlook has not dampened optimism around companies’ prospects in APAC, KPMG remarked.
Confidence in the growth prospects of the global economy is lowest among Chinese companies (58 per cent). This likely reflects, in part, the impacts of an uncertain tariff environment. Strained relations with its main export partner and uncertainty around global demand are likely some areas of concern among firms in China.
Global trade risks topped the minds of APAC CEOs last year, especially as geopolitical tensions and trade realignments dominated headlines. These trends have persisted in 2025, with supply chain resilience remaining a top three driver of organisational decision-making in the short term.
However, the landscape is shifting with the arrival of emerging technologies like generative AI. AI integration is the top issue driving APAC executives’ short-term decision-making, a notable contrast with global peers who are more focused on cybersecurity issues and supply chain resilience, KPMG added.
Fibre2Fashion News Desk (DS)
Fashion
Hormuz crisis update: 30–90% cost surge jolts polyester chain
Strait of Hormuz disruption has unleashed a cascading cost shock across the textile value chain, from crude to fibre.
Indian PSF has surged 26.5 per cent while naphtha prices have spiked nearly 90 per cent, inflating feedstock costs.
The cotton–polyester spread has tightened to multi-year lows, while 31 force majeure declarations across Asian petrochemical plants intensify supply risks.
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