Fashion
H&M introduces upgraded store format for US market with new Los Angeles store
Published
August 25, 2025
H&M has opened a new store at The Original Farmers Market in Los Angeles, which sees the Swedish fast-fashion giant introduce a new store format for the U.S. market.
Located at 3rd and Fairfax, the new Los Angeles store spans approximately 15,000 square feet across two floors.
The new smart flagship store boasts an interiors upgrade with enhanced service features including translucent display walls, fluted stucco surfaces that bring texture and warmth, and modular fixtures.
The store also operates on RFID-enabled systems, for enhanced stock accuracy, quick item location within the store, and more efficient replenishment from the stockroom to the sales floor. Customers can choose in-store pickup for online orders, and mobile checkout will also be available.
As for stock, the new store offers H&M’s full assortment of womenswear and menswear, as well as limited-edition collections such as H&M Studio, designer collaborations, and more.
“H&M’s debut at The Original Farmers Market marks an exciting milestone in our Los Angeles expansion, serving as the first of several new store openings planned throughout the year,” said Michael Beaumont, head of expansion for H&M Americas.
“This flagship location introduces an elevated shopping experience — designed to complement H&M’s strong fashion assortment and create a more inspirational environment for customers.”
The Original Farmers Market marks the first of several new stores planned for Los Angeles this year, according to the Stockholm-headquartered company.
Looking ahead, the company said it plans to further expand its presence in the LA area this fall with new stores at Beverly Center, Brea Mall, accompanied by its debut in Beverly Hills, with a location at 370 North Beverly Drive.
Next month, H&M will also unveil a new flagship store at Blvd in Las Vegas.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
December 1, 2025
Global athletic brand New Balance has expanded its brick-and-mortar footprint in the Bengaluru metro area and opened its doors at three new locations: Indiranagar, HSR, and Forum South Bengaluru.
“We are excited to deepen our presence in Bengaluru- with our stores at Brigade Road, Indiranagar, Forum Mall, and HSR, anchoring us in a city that embodies innovation, culture, and an unwavering passion for fitness,” said New Balance India’s country manager Radeshwer Davar in a press release. “This weekend’s in-store experience and community run allowed us to bring New Balance’s philosophy to life while reinforcing our commitment to building inclusive fitness communities and we want to thank the people of Bengaluru who turned up in great spirit.”
Highlighting its long-term commitment to the Indian market, the new outlets are designed to offer an immersive retail environment and mix craftsmanship with technology. New Balance held an exclusive in-store event at its Indiranagar store, featuring an interactive brand showcase of both footwear and apparel. The New Balance Run Club also put on a community run which saw participation from over 200 individuals.
“Over the past year, we’ve more than doubled our retail footprint in India, and these three new stores are a strong testament to that momentum,” said Davar. “For us, it’s not just about expanding retail locations- it’s about creating experiential centres that bring innovation, performance, and style together under one roof.”
Headquartered in Boston, US, New Balance has been independent since 1906 and employs 10,000 associates worldwide. The business reported a global sales total of 7.8 billion dollars in 2024 and counts five athletic footwear factories in New England, US and one in Flimby, UK.
Copyright © 2025 FashionNetwork.com All rights reserved.
By
Reuters
Published
December 1, 2025
American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.
Adobe Analytics, which tracks over 1 trillion U.S. retail site visits, expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% and 5.4% from a year earlier respectively.
Separately, software firm Salesforce reported that American consumers had spent $18 billion on Black Friday purchases, up 3% from a year ago, with luxury apparel and accessories among the most popular categories.
Although U.S. consumers spent more this Black Friday compared to last year, price increases hampered online demand, according to Salesforce, with shoppers purchasing fewer items at checkout compared to last year.
At physical stores, the bargain-chasing was relatively subdued on post-Thanksgiving morning, with some shoppers saying they feared overspending amid persistent inflation, trade policy-driven uncertainty, and a soft labor market.
Cyber Monday, traditionally a big day for online deals, is expected to be the season’s biggest online shopping day again, Adobe projects, driving $14.2 billion in spending, up 6.3% from last year.
© Thomson Reuters 2025 All rights reserved.
Published
December 1, 2025
Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company.
The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.
The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.
“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.
“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”
The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.
“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”
The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.
Copyright © 2025 FashionNetwork.com All rights reserved.
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