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US brand Wrangler partners with Coors Banquet on limited apparel line

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US brand Wrangler partners with Coors Banquet on limited apparel line



From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler and Coors Banquet know firsthand what it takes to be the best in the West. Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection, a joint salute to the brands’ shared craftsmanship and grit, whether it is stitched into a pair of jeans or brewed into a signature, stubby bottle of Banquet.

Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler 13MWZ Cowboy Cut Jeans with limited-edition copper hardware, graphic t-shirts, and more.

Wrangler and Coors Banquet have launched their first-ever co-branded apparel line, the Wrangler x Coors Banquet Collection.
Featuring over 20 pieces, the range blends Western heritage with Banquet’s legacy, from jeans with copper hardware to embroidered denim vests.
The rollout includes national ads painted with Coors beer and a Legends of the West pop-up tour.

“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”

To bring the collaboration to life in a bold new way, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors – hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters spotlight the limited-release apparel, and one was painted in a real rodeo arena. They will be featured in a variety of ad locations throughout the U.S.

“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”

Wrangler and Coors Banquet are also hitting the road to give fans a chance to experience the collection up-close through a series of pop-up events at local bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). Dubbed the Legends of the West Tour, the experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest and more.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Tiruppur gains from FTA: Zero UK, EU duty to boost exports

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Tiruppur gains from FTA: Zero UK, EU duty to boost exports



In February, Fibre*Fashion reported, citing an Investment Information and Credit Rating Agency report, that the India–EU FTA pushes for eliminating the duties on shipments from India and giving the country a competitive edge against competitors such as Bangladesh and Vietnam, who have so far enjoyed free entry into the EU region.

The FTA between India and the EU is expected to come into effect sometime in early January and with the United Kingdom in June or July this year. CEO of The Synerg, Karthikeyan Shanmugam, said in an interview with Fibre*Fashion that the future is quite good for India’s textile industry as the FTAs come into place.



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UK’s Sosandar returns to profitability amid robust FY26 performance

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UK’s Sosandar returns to profitability amid robust FY26 performance



British womenswear brand Sosandar plc has reported strong year-on-year (YoY) growth in fiscal 2026 (FY26), driven by robust online performance, improved margins and a return to profitability.

The company posted a revenue of £42.3 million (~$57.53 million) in FY26 ended March 31, 2026, up 14 per cent YoY from the previous year, supported by a 24 per cent surge in own-site sales. The growth was fuelled by higher website traffic, improved conversion rates and increased order volumes from both new and returning customers.

Sosandar reported FY26 revenue of £42.3 million (~$57.53 million), up 14 per cent, driven by strong online growth, with own-site sales rising 24 per cent.
The company returned to profitability with PBT of £0.4 million (~$0.54 million) and improved margins.
Despite slightly missing revenue expectations, performance remained solid.
Strong third-party sales supported confidence in profitable growth.

Sosandar noted strong performance across all categories, from occasion wear to casual collections, reflecting its ability to translate trends into its distinctive design aesthetic.

Profitability improved significantly during the year, with profit before tax expected to reach £0.4 million (~$0.54 million), compared to a loss of £0.1 million in FY25. Gross margin also strengthened to 63.9 per cent from 62.1 per cent, highlighting the company’s focus on margin enhancement and operational efficiency. Sosandar ended the year with net cash of £8.4 million, even after £1.8 million in share buybacks, up from £7.3 million a year earlier, Sosandar said in a press release.

The company noted that market expectations ahead of the announcement had been set at revenue of £43.1 million and profit before tax of £0.4 million for FY26, indicating that profitability is in line with forecasts, while revenue came in slightly below expectations.

The brand continued to perform strongly across third-party platforms, particularly with NEXT, reinforcing its position as a leading womenswear label in the UK market. Trading with Marks & Spencer also began to normalise following earlier disruptions, with stock intake returning to expected levels.

Sosandar’s physical retail presence delivered a positive uplift, with stores entering their second year of trading and locations in market towns performing particularly well. However, the company noted that stores are still weighing on overall profitability as they mature, especially those located in shopping centres. As a result, no new store openings are planned in the near term, with a focus instead on improving profitability at existing locations.

Looking ahead, the board expressed confidence in the company’s strategy, emphasising that strong foundations are in place to deliver sustainable, profitable and cash-generative growth.

Fibre2Fashion News Desk (SG)



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Sri Lanka’s manufacturing PMI surges: Textiles drive March gains

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Sri Lanka’s manufacturing PMI surges: Textiles drive March gains



Sri Lanka’s Manufacturing Purchasing Managers’ Index (PMI) rose sharply to 66.7 in March from 56.8 in February, signalling a strong acceleration in factory activity, according to the data issued by the Statistics Department. Growth was led by higher new orders (69.9) and production (68.8), particularly in the textile and wearing apparel sectors.

Firms also increased stock purchases to support rising output, with some resorting to precautionary inventory building amid concerns over disruptions linked to the ongoing Middle East conflict, the Central Bank of Sri Lanka said in a press release.

Sri Lanka’s manufacturing PMI surged to 66.7 in March from 56.8 in February, driven by strong gains in new orders and production, particularly in apparel.
Firms raised inventories amid Middle East-related risks.
However, supply constraints, rising costs, and logistics issues persisted, with delivery times worsening.
Employment growth slowed.
Outlook remains positive.

Despite robust demand, manufacturers reported a constrained operating environment due to raw material and fuel shortages, rising input costs, and logistical challenges. Supplier delivery times lengthened significantly to 75.5, reflecting shipping disruptions and demand pressures. Employment rose at a slower pace, indicating cautious hiring despite increased workloads.

Looking ahead, business expectations for the next quarter remain positive across sectors, supported by seasonal trends and emerging opportunities. However, concerns persist over the impact of the Middle East conflict, supply disruptions, and broader global economic uncertainty, which may weigh on future momentum.

Fibre2Fashion News Desk (SG)



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