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Lego builds record earnings from botanical-themed bricks and brand deals

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Lego builds record earnings from botanical-themed bricks and brand deals


Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children’s series “Bluey.”

The Danish toymaker saw a 12% increase in revenue in the first six months of the year, compared with the same period last year, netting the company a record $34.6 billion in Danish kroner, or $5.44 billion U.S. dollars, Lego reported on Wednesday. Consumer sales also grew 13% over the same period.

“This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests,” Lego CEO Niels Christiansen said in the company’s statement

Lego also expanded its brick-and-mortar presence, opening 24 new stores from January to June. It now has a total of 1,079 stores worldwide.

Reached for comment, a Lego spokesperson referred CBS MoneyWatch to the company’s earnings statement. 

Here are the new Lego sets that are boosting sales.

Botanicals collection 

One of the company’s bestsellers so far this year is its Lego Botanical collection which has been steadily growing since it launched in 2021 with a flower bouquet and bonsai tree set. Lego’s latest plant-themed brick sets include hibiscus flowers, rosessucculents and more.

“The LEGO Botanicals theme was popular around shopping occasions such as Valentine’s Day and Mother’s Day,” Lego said in its earnings statement.

Lego’s Botanical collection, one of the toy company’s bestsellers so far this year, was launched in 2021 and now includes roses, succulents and more.

Lego


Formula 1

Sets of Formula 1 race cars also helped fuel Lego sales in the first half of 2025. The toy company unveiled its partnership with F1 in 2024, and offers brick forms of all 10 official team cars in the prestigious racing series, according to its website.

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Lego offers brick forms of all 10 official team cars in the F1 series.

Lego


Bluey 

Brand deals with popular franchises such as Harry Potter, Star Wars and Fortnite have become a staple of the toymaker. In March, Lego introduced six Bluey playsets for kids ages 2-5, featuring figurines of the four main canine characters on the popular Australian animated children’s show. 

Next year Lego will grow its partnerships with a multiyear collaboration with Pokémon, the Japanese franchise created more than 25 years ago that became a worldwide phenomenon.

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Lego’s Bluey playset features figurines of the four main canine characters from the popular Australian animated children’s show. 

Lego


LEGO sales soared during the COVID-19 pandemic as families stayed indoors. Since then, LEGO has held the title of the world’s biggest toymaker, according to market analysis firm Statista, ahead of U.S. companies Mattel and Hasbro — the respective makers of Barbie and Monopoly — and Japan’s Bandai Namco, maker of Tamagotchi pets and Power Rangers.

Lego, a family-owned company founded by Ole Kirk Kristiansen, began producing the iconic plastic toy bricks in 1949.

contributed to this report.



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Museum heist mystery ends as Romania’s 2,500-year-old Golden Helmet returns home

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Museum heist mystery ends as Romania’s 2,500-year-old Golden Helmet returns home


Museum heist mystery ends as Romania’s 2,500-year-old Golden Helmet returns home

Thieves broke into the Drents Museum in the Netherlands in the early hours of the morning, pried open a door with a crowbar, triggered an explosion, and made off with some of Romania’s most precious ancient treasure in January 2025.

Now the authorities have recovered the artifacts. The centrepiece of the recovery is the Cotofenesti helmet, a 2,500-year-old golden artefact from the Dacia civilisation and one of Romania’s most revered national heirlooms.

Three golden bracelets were also taken in the raid. Most of the stolen items arrived at Bucharest Henri Coanda International Airport and were transported under armed guard to the National History Museum, where they were placed in a glass cabinet flanked by masked, armed officers.

The return came after 14 months of investigations, diplomatic negotiations between Romania and the Netherlands, and an ongoing criminal trial involving three suspects. The whereabouts of a third golden bracelet remain unknown, though the Drents Museum’s director Robert van Langh vowed the search would continue.

Van Langh, who attended Tuesday’s handover, acknowledged the weight of the moment for Romanian people in particular.

He said, “The grief, the anger and now the relief have naturally been even greater here than in the Netherlands,” adding, “Romanian national heritage has returned home.”

The theft had shocked the art world when it happened. Security footage captured three figures forcing their way into the museum in what appeared to be a swift and deliberate operation.

In the weeks that followed, fears grew that the helmet might have been melted down. Its fame and instantly recognisable appearance made it virtually impossible to sell on any legitimate market, but that same notoriety also made it a target.

When Dutch prosecutors unveiled the recovered items at a news conference earlier this month, it emerged that the helmet had been slightly dented during its disappearance. The recovered bracelets, however, were found to be in perfect condition.

For Romania, the return carried a significance that went well beyond the monetary value of the objects. Cornel Constantin Ilie, the National History Museum’s interim director, described the artefacts as “relics of our historical memory” and said the country had lived for months with the fear that part of its past could be lost forever.





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NATO jets intercept Russian bombers over Baltic Sea

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NATO jets intercept Russian bombers over Baltic Sea


NATO jets intercept Russian bombers over Baltic Sea

The North Atlantic Treaty Organisation (NATO) forces deployed a number of jets to intercept Russian bombers and fighter jets flying over the Baltic Sea in an impressive display of power on Monday.

French Rafales took off from a Lithuanian air base and joined fighter jets from Sweden, Finland, Poland, Denmark and Romania to intercept the hostile jets; however, no aerial engagement occurred as Russian jets remained in airspace over neutral waters.

The French detachment, stationed in Lithuania as part of the NATO’s air policing effort, said their jets kept watch over Russian aircraft, adding, “The Russian mission included 10 fighter jets taking turns in escorting two supersonic Tu-22M3s.”

In a statement on Telegram, the Russian Defence Ministry said that the flight of their bombers was over four hours long and it occurred in neutral airspace.

The ministry said: “All flights of Russian Aerospace Forces aircraft are carried out in strict compliance with international rules for the use of airspace.”

It added that their aircraft regularly conduct flights in international airspace over the Baltic and Black Seas and the Pacific, the Arctic and the North Atlantic Ocean.

NATO’s muscular display of airpower comes after the United States (U.S.) President Donald Trump described the alliance as a “paper tiger” due to its refusal to take part in the U.S.-Israeli military aggression against Iran.

The incident comes just a week after the British Royal Air Force jets were scrambled to intercept unidentified aircraft approaching the British airspace. However, no interception took place as the jet remained outside UK airspace. 





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Oil prices climb 5% after Trump says he does not want to extend Iran ceasefire

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Oil prices climb 5% after Trump says he does not want to extend Iran ceasefire


A drone view of a pump jack and drilling rig south of Midland, Texas, US June 11, 2025. — Reuters 

Oil prices climbed about 5% on Tuesday after US President Donald Trump said he did not want to extend a soon-to-expire ceasefire in the Iran war and that the US military was “raring to go” if negotiations do not succeed.

Brent futures rose $4.30, or 4.5%, to $99.78 a barrel at 1:13pm EDT (1713 GMT), while US West Texas Intermediate CLc1 crude rose $4.75, or 5.3%, to $94.36.

Pakistan said there was still no confirmation that Iran would attend last-ditch peace talks with the United States, after US forces boarded a huge Iranian oil tanker at sea with just a day left to the ceasefire.

Shipping traffic through the Strait of Hormuz, which normally handles about 20% of global oil and liquefied natural gas (LNG) supplies, remained broadly halted on Tuesday with only three ships passing the waterway in the past 24 hours, shipping data showed.

The European Union will provide guidance to airlines on how to handle issues such as airport slots, passenger rights and public service obligations in the event of jet fuel shortages because of the Iran war, the bloc’s transport chief said.

German Economy Minister Katherina Reiche said supplies of jet fuel are not in danger as refineries adapt to increased demand, but added the government is monitoring the situation.

Russian supplies

Ukrainian President Volodymyr Zelenskiy, however, said the Druzhba oil pipeline pumping Russian oil to Europe, is ready to resume operations, signalling that Ukraine now expects a 90 billion euro aid package to be unblocked. But three industry sources said Russia is set to stop oil exports from Kazakhstan to Germany via the Druzhba pipeline starting from May 1.

Elsewhere in Russia, Ukrainian drones struck an oil-pumping and dispatch facility in Russia’s Samara region overnight.

In Germany, the biggest economy in Europe, investor morale declined to its lowest level in more than three years in April as businesses started to feel the economic consequences of the Iran war far beyond price increases, the ZEW economic research institute said.

In the United States, retail sales increased more than expected in March as the war in Iran boosted gasoline prices and led to a record surge in receipts at service stations, while tax refunds underpinned spending elsewhere.

Trump’s Federal Reserve chief nominee Kevin Warsh called for “regime change” at the US central bank, including a new approach for controlling inflation and a communications overhaul that may discourage his colleagues from saying too much about the direction of monetary policy.

Trump told CNBC that he would be disappointed if Warsh did not cut interest rates right away once he took office after being approved by the Senate.

Analysts worry that involving more politics in interest rate decisions could reduce the Fed’s ability to control inflation. Trump wants the Fed to cut rates, which would reduce consumer costs and could boost economic growth and demand for oil.

US oil inventories 

Those crude price increases came as the market waited for direction from weekly storage reports from the American Petroleum Institute (API) trade group later on Tuesday and the US Energy Information Administration (EIA) on Wednesday.

Analysts projected that energy firms pulled 1.8 million barrels of crude from storage during the week ended April 17.

If correct, that would be the first time energy firms pulled crude out of storage for two weeks in a row since February, and compares with an increase of 0.2 million barrels in the same week last year and a decline of 3.7 million barrels over the past five years (2021-2025).





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