Fashion
Germany’s Boss unveils FW25 campaign featuring rising stars
BOSS proudly unveils its Fall/Winter 2025 brand campaign, placing a bold emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. At the heart of this exciting new chapter are two electrifying talents: Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer taking Hollywood by storm with his starring role in the 2025 Cannes Film festival darling HOMEBOUND.
These two rising stars embody the drive, determination, and vision it takes to “Be the Next” BOSS, bringing their unique energy and ambition to the forefront of the campaign. They are joined by familiar BOSS talents who are emerging, breaking boundaries, and making their mark across film, sport, music, and fashion: S.COUPS, the globally acclaimed K-pop superstar and SEVENTEEN leader; Taylor Fritz, the fastest-rising star on the professional tennis circuit; and Amelia Gray, one of the fashion industry’s most sought-after new faces.
With Aaron Pierre and Ishaan Khatter bringing fresh perspectives and S.COUPS, Taylor Fritz, and Amelia Gray continuing their inspiring journeys with the brand, the Fall/Winter 2025 campaign is a powerful celebration of ambition, self-expression, and the relentless pursuit of greatness. Together, this diverse cast represents the spirit of those striving to define their own paths and inspire others to do the same.
The campaign film captures the five talents journeying through a symbolic tunnel, moving towards a bright light that represents their aspirations and achievements. As they emerge, intimately shot portraits reveal their individuality, styled in the elegant, texturally rich, and tonally harmonious looks of the BOSS Fall/Winter 2025 collection. Each star shares their personal interpretation of what it means to “Be the Next” BOSS, and reveals who they are striving to become.
With its newest collection, BOSS brings richness and warmth to the cooler months with an emphasis on key tonal combinations: a palette of sage greens, and dusky marled greys contrasted with decadent chocolate hues. This striking spectrum of tones elevates the mood of the campaign, and communicates the elegant cohesion found in BOSS’s 2025 cold-weather looks.
Licensed products, including BOSS Watches, Jewelry, and Eyewear, also feature in the campaign, with S.COUPS, Fritz, and Gray appearing in the coming season’s freshest optical and sunglass frames. Gray is also joined by Dutch model Parker Van Noord to showcase further highlights from the watches and jewelry selection from BOSS launching this coming season.
The campaign will be supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in key cities around the globe. Digital and static billboards in high-traffic areas will bring the BOSS Fall/Winter 2025 campaign to a wide audience.
The BOSS Fall/Winter 2025 collection will be available at BOSS stores worldwide, on boss.com, and through wholesale partners.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Boss unveils its Fall/Winter 2025 campaign, spotlighting ‘Be Your Own Boss’ with rising stars Aaron Pierre and Ishaan Khatter, joined by S Coups, Taylor Fritz, and Amelia Gray.
The campaign film showcases ambition and individuality, styled in rich sage, grey, and chocolate hues.
The campaign is backed by global 360° marketing and will be available in stores and online.
Fibre2Fashion News Desk (HU)
Published
August 28, 2025
Ssense is reportedly filing for bankruptcy protection following a move by creditors to initiate the sale of the Canadian luxury retailer, as per a letter sent to employees on Thursday.
In an email sent to staff, the Montreal-based company said the protection move follows the filing of an application to sell the company by its main creditor, without consent from the retailer, under the Companies’ Creditors Arrangement Act (CCAA), according to a B0F report.
Chief executive Rami Atallah explained that Ssense will in response file its own CCAA application within 24 hours “to protect the company, keep control of our assets and operations, and fight for the future of the company,” according to the memo.
“Recently, we have worked closely with financial and legal advisors to develop our own restructuring plan to stabilize the business and rebuild it for the future,” said Atallah, as cited by BoF.
“The court will decide which path we follow, likely within the next week. Until then, our focus remains clear: protect value, stabilize the business, and set up a restructuring plan to secure our future.”
It is unknown which creditor pulled the sale trigger.
The retailer’s CEO went on to explain the headwinds facing his company following the Trump administration’s recent trade policies, which have imposed 25 percent tariffs on goods imported from Canada.
Ssense also cited the closure of the “de minimus” exemption, which allowed packages worth less than $800 to enter the U.S. duty free as a hit operationally for the company.
The bankruptcy protection news follows layoffs at Ssense earlier this year, including 100 positions in May, as the firm tries to lower overheads amid the luxury slowdown affecting demand for high-price goods, especially more younger, aspirational luxury shoppers — Ssense’s target market.
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In a press conference organised yesterday by the International Chamber of Commerce (ICC) Bangladesh and 15 other trade bodies, ICC Bangladesh president Mahbubur Rahman said: “Our entrepreneurs and business chambers strongly support graduation. However, we stress the need for a three- to five-year extension.”
Top trade bodies in Bangladesh have called for delaying the country’s scheduled graduation from the LDC status by five to six years.
Though Bangladesh has fulfilled all three UN criteria, the graduation will bring with it new responsibilities and risks, and therefore, careful preparation is needed to ensure the transition leads to lasting success, ICC Bangladesh president Mahbubur Rahman said.
Though Bangladesh has fulfilled all three UN criteria—gross national income, human assets index and economic vulnerability index—in two consecutive reviews, such a graduation will bring with it new responsibilities and risks, and therefore, careful preparation is needed to ensure the transition leads to lasting success, Rahman said.
Risks include the possible loss of duty-free market access in key export destinations where tariffs of up to 12 per cent could be imposed, and that may lead to a 6-14 per cent drop in exports, he said.
“The press conference expressed optimism that the extended period would provide greater scope for export diversification, development of skilled manpower in automation and artificial intelligence (AI), and building capacity to face future challenges, thereby ensuring sustainable competitiveness in the global market,” the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA) posted on Facebook.
The business leaders also raised concerns over the end of special and differential treatment by the World Trade Organization (WTO). “This will make patent rules stricter for the pharmaceutical sector and increase compliance costs,” Rahman cautioned.
Rahman noted that several countries had deferred their LDC graduation in the last.
The proposed five- to six-year deferment would offer Bangladesh the time to secure trade deals with several countries and economic blocs, he added.
Fibre2Fashion News Desk (DS)
Published
August 28, 2025
The British Retail Consortium is getting a female chair for the very first time with former Matalan and Co-op exec Jo Whitfield to take over from Andy Higginson in early October.
Whitfield has a quarter of a century of experience in retail and is currently a non-executive and audit chair at Asda, a non-executive and chair of the ethics committee at Factory International, and host of the Manchester International Festival.
She also played a leading industry role campaigning alongside the BRC to achieve better safety recognition and a change to the law to protect retail shopworkers.
She’ll be joined by Eve Williams, as a new non-executive director on the BRC board. Again, she’s hugely experienced and is VP and general manager of eBay UK as well as having held executive marketing and customer roles in both eBay and at ASOS, before being appointed to her current role.
Whitfield said: “I’m honoured to be joining the BRC as its first female Chair, and to be supporting Helen and her team at such a pivotal time. Retail is an incredibly valuable industry, employing over 3 million people who support their families through their work. It’s also uniquely inclusive and many of us have built our careers from the shop floor or from working-class backgrounds, rising into leadership roles and enjoying fulfilling careers.
“Retailers are at the heart of communities, and we’re acutely aware of the many government policies currently under consideration that could either support or hinder our industry. This is a critical moment for us all and now more than ever, we need a strong, united voice. I look forward to working closely with Helen and the team to ensure the interests of our industry are championed and protected.”
And Helen Dickinson, BRC CEO, added: “Jo and Eve join the board as we deal with multiple public policy headwinds and more to do on big issues like climate change, inclusion, and creating the right environment for growth and investment. I know how passionate they both are on these areas and particularly on people so it’s great to welcome two more women to our board and our first female chair.
“It has been a pleasure working with Andy and I would like to thank him for his pragmatic, down-to-earth advice, leadership and support over the past two-and-a-half years. We are a stronger organisation for it.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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