Fashion
Germany’s Boss unveils FW25 campaign featuring rising stars
BOSS proudly unveils its Fall/Winter 2025 brand campaign, placing a bold emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. At the heart of this exciting new chapter are two electrifying talents: Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer taking Hollywood by storm with his starring role in the 2025 Cannes Film festival darling HOMEBOUND.
These two rising stars embody the drive, determination, and vision it takes to “Be the Next” BOSS, bringing their unique energy and ambition to the forefront of the campaign. They are joined by familiar BOSS talents who are emerging, breaking boundaries, and making their mark across film, sport, music, and fashion: S.COUPS, the globally acclaimed K-pop superstar and SEVENTEEN leader; Taylor Fritz, the fastest-rising star on the professional tennis circuit; and Amelia Gray, one of the fashion industry’s most sought-after new faces.
With Aaron Pierre and Ishaan Khatter bringing fresh perspectives and S.COUPS, Taylor Fritz, and Amelia Gray continuing their inspiring journeys with the brand, the Fall/Winter 2025 campaign is a powerful celebration of ambition, self-expression, and the relentless pursuit of greatness. Together, this diverse cast represents the spirit of those striving to define their own paths and inspire others to do the same.
The campaign film captures the five talents journeying through a symbolic tunnel, moving towards a bright light that represents their aspirations and achievements. As they emerge, intimately shot portraits reveal their individuality, styled in the elegant, texturally rich, and tonally harmonious looks of the BOSS Fall/Winter 2025 collection. Each star shares their personal interpretation of what it means to “Be the Next” BOSS, and reveals who they are striving to become.
With its newest collection, BOSS brings richness and warmth to the cooler months with an emphasis on key tonal combinations: a palette of sage greens, and dusky marled greys contrasted with decadent chocolate hues. This striking spectrum of tones elevates the mood of the campaign, and communicates the elegant cohesion found in BOSS’s 2025 cold-weather looks.
Licensed products, including BOSS Watches, Jewelry, and Eyewear, also feature in the campaign, with S.COUPS, Fritz, and Gray appearing in the coming season’s freshest optical and sunglass frames. Gray is also joined by Dutch model Parker Van Noord to showcase further highlights from the watches and jewelry selection from BOSS launching this coming season.
The campaign will be supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in key cities around the globe. Digital and static billboards in high-traffic areas will bring the BOSS Fall/Winter 2025 campaign to a wide audience.
The BOSS Fall/Winter 2025 collection will be available at BOSS stores worldwide, on boss.com, and through wholesale partners.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Boss unveils its Fall/Winter 2025 campaign, spotlighting ‘Be Your Own Boss’ with rising stars Aaron Pierre and Ishaan Khatter, joined by S Coups, Taylor Fritz, and Amelia Gray.
The campaign film showcases ambition and individuality, styled in rich sage, grey, and chocolate hues.
The campaign is backed by global 360° marketing and will be available in stores and online.
Fibre2Fashion News Desk (HU)
Published
October 20, 2025
We know Marylebone High Street has become one of London’s key retail locations for niche fashion and beauty brands alike, and with the area now trading at near capacity, one of the new arrivals to secure space is affordable luxury perfumer Atelier Rebul.
“It’s the place to be… the hype of the street, the branding of the street, so we wanted to be here, want to be part of the hype”, the brand’s co-CEO Nüket Filiba told Fashionnetwork.com
He said the storied 130-year-old brand with its roots in Istanbul “has had a long wish to enter the UK… and that wish has now come true.
“London is a travel corridor for us connecting our key hubs Istanbul, Dubai and Jakata [so this store] is an inevitable link for us.”
With its first UK opening and country-specific website comes a unique new look for the brand, blending heritage and modernism. The debut store, a design guided by the brand manifesto ‘The Alchemy of Encounters’ will also become a template for planned (still-secret) physical expansion. Although there are “ongoing discussions for entry into key UK department stores”, he said.
London becomes the brand’s fifth monobrand store joining four in Indonesia, although Atelier Rebul is represented in 21 countries via almost 1,000 “affordable luxury” sales points, mostly through Asia and the Middle East and Europe. The latter includes strong representation in Benelux countries Belgium and Netherlands as well as in Croatia.
“In our core markets we are renowned for our fragrance craftsmanship that comes with a pharmaceutical background,” he noted.
Its arrival in the UK is underpinned by the fact that “niche fragrances in the beauty sector here are booming. There are a lot of indie brands completing [in our space so it is] important to have a strong heritage [supporting] our story, which makes the difference for our brand.”
As mentioned, the brand’s pitched at the affordable luxury level: “When you look at the price points in the selective cosmetics market, quality-wise we are in the luxury segment but in price point, it’s affordable,” he noted.
Product-wise, its ‘Niche Collection’ (priced around £200) includes seven exclusive fragrances created by famous perfumers, including Alberto Morillas (responsible for Gucci Bloom and CK One) who created its Parfum Artisanal Elixir 1.
Meanwhile, its ‘Best Seller’ signature collections including ‘Istanbul’. Inspired by the city, with the spices of Grand Bazaar, it’s a warm spicy fragrance “revealing all of the rich colours of Istanbul”, and ‘Bosphorus’, an aquatic fragrance revealing notes of sea salt and Turkish rose.
“Each ingredient serves a specific purpose due to the brand’s unique heritage and apothecary expertise that contribute to the product, establishing a significant perfume and home fragrance legacy.”
The London store’s lower floor also houses an area dedicated to bespoke product experiences and perfume workshops “to fully immerse customers into the Atelier Rebul world creating meaningful encounters”.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 20, 2025
Delphine Arnault will be given a a Special Recognition Award “for her exceptional contribution to the global fashion industry” at The Fashion Awards in December, the British Fashion Council (BFC) announced on Monday.
The ceremony, which will take place on 1 December at the Royal Albert Hall in London, is part of the BFC’s key fundraising drive for its Foundation.
As well as hailing Arnault’s contribution to the industry, the award is a recognition of her “longstanding commitment to championing emerging talent”. She spearheaded the launch of the LVMH Prize for Young Fashion Designers in 2014 and it’s now one of the most prestigious international platforms for nurturing new creatives.
Past winners include Marques’Almeida, NensiI Dojaka, Setchu, SS Daley and Wales Bonner.
Her commitment is also reflected in Dior Men’s support of the BFC Foundation MA Scholarship, which funds a UK-based menswear design student every two years.
She’s been chairman and CEO of Christian Dior Couture since 2023 but began her career at McKinsey before joining the John Galliano brand in 2000 to lead business development. She moved to Dior in 2008, moving through commercial director and deputy MD “during one of its most commercially and creatively successful periods, playing a key role in the expansion of its leather goods and accessories business”.
She also became executive VP of Louis Vuitton in 2013 and is a member of the LVMH board and of the executive committee.
BFC chief Laura Weir said: “Delphine Arnault is one of the most visionary and influential leaders in global fashion – a figure whose impact is felt far beyond the boardroom. She combines strategic leadership with a genuine commitment to nurturing creativity, education and opportunity. Her belief in talent as the lifeblood of this industry has transformed countless careers and continues to shape fashion’s global future. We are proud to honour Delphine at The Fashion Awards 2025, in recognition of her contribution not only to the evolution of some of the world’s most iconic houses, but to the advancement of access and excellence across the fashion landscape.”
Copyright © 2025 FashionNetwork.com All rights reserved.
The agreement reflects a strategic shift towards elevated craftsmanship and cutting edge design, leveraging CAPX’s industry-leading innovation and manufacturing capabilities to redefine what consumers can expect from Wrangler headwear.
Wrangler has entered a multi-year licensing deal with CAPX to launch an innovative headwear line, blending its iconic craftsmanship with CAPX’s advanced design and fit technology.
Featuring signature ‘W’ stitching, copper hardware, and leather patches, the collection embodies Wrangler’s lifestyle ethos.
The first range debuts this month, expanding Wrangler’s reach beyond denim.
The collection will feature distinctive Wrangler details, including the iconic ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers used for Wrangler denim. Each silhouette will be meticulously crafted to meet Wrangler’s exacting standards.
As Wrangler continues to expand beyond denim, the brand remains focused on its core consumer—someone who lives with purpose and expresses identity through what they wear. For many, staples like jeans, tees, and caps aren’t just wardrobe choices—they’re a way of life. This new headwear line is designed to complement that lifestyle, offering quality, comfort, and character in every piece.
Every cap, Wrangler models included, will feature a model number printed inside the lining. This number refers to one of over 45 shapes developed by CAPX and serves as the foundation of their standardized fit system used across brands and industries. This approach helps to educate consumers on specific fit and structure of a cap they love, making it easier to discover and purchase similar styles in the future.
“Headwear is an essential part of the Wrangler consumer’s lifestyle,” said Steve Armus, Vice President of Licensing and Collaborations at Wrangler. “We see tremendous opportunity in headwear to reach a broader audience in meaningful new ways, and CAPX is the ideal partner to help us do that.”
“We’re excited and humbled to partner with the iconic Wrangler brand and represent its 78-year history. Wrangler is a true American lifestyle brand and headwear is an incredible opportunity to amplify its story,” said David Gormley, Founder and President of CAPX.
Together, Wrangler and CAPX are reimagining what headwear can be, merging storytelling, craftsmanship, and innovative design. Consumers can expect the first collection to debut this month, marking the beginning of an exciting new chapter for both brands.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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