Fashion
Germany’s Boss unveils FW25 campaign featuring rising stars
BOSS proudly unveils its Fall/Winter 2025 brand campaign, placing a bold emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. At the heart of this exciting new chapter are two electrifying talents: Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer taking Hollywood by storm with his starring role in the 2025 Cannes Film festival darling HOMEBOUND.
These two rising stars embody the drive, determination, and vision it takes to “Be the Next” BOSS, bringing their unique energy and ambition to the forefront of the campaign. They are joined by familiar BOSS talents who are emerging, breaking boundaries, and making their mark across film, sport, music, and fashion: S.COUPS, the globally acclaimed K-pop superstar and SEVENTEEN leader; Taylor Fritz, the fastest-rising star on the professional tennis circuit; and Amelia Gray, one of the fashion industry’s most sought-after new faces.
With Aaron Pierre and Ishaan Khatter bringing fresh perspectives and S.COUPS, Taylor Fritz, and Amelia Gray continuing their inspiring journeys with the brand, the Fall/Winter 2025 campaign is a powerful celebration of ambition, self-expression, and the relentless pursuit of greatness. Together, this diverse cast represents the spirit of those striving to define their own paths and inspire others to do the same.
The campaign film captures the five talents journeying through a symbolic tunnel, moving towards a bright light that represents their aspirations and achievements. As they emerge, intimately shot portraits reveal their individuality, styled in the elegant, texturally rich, and tonally harmonious looks of the BOSS Fall/Winter 2025 collection. Each star shares their personal interpretation of what it means to “Be the Next” BOSS, and reveals who they are striving to become.
With its newest collection, BOSS brings richness and warmth to the cooler months with an emphasis on key tonal combinations: a palette of sage greens, and dusky marled greys contrasted with decadent chocolate hues. This striking spectrum of tones elevates the mood of the campaign, and communicates the elegant cohesion found in BOSS’s 2025 cold-weather looks.
Licensed products, including BOSS Watches, Jewelry, and Eyewear, also feature in the campaign, with S.COUPS, Fritz, and Gray appearing in the coming season’s freshest optical and sunglass frames. Gray is also joined by Dutch model Parker Van Noord to showcase further highlights from the watches and jewelry selection from BOSS launching this coming season.
The campaign will be supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in key cities around the globe. Digital and static billboards in high-traffic areas will bring the BOSS Fall/Winter 2025 campaign to a wide audience.
The BOSS Fall/Winter 2025 collection will be available at BOSS stores worldwide, on boss.com, and through wholesale partners.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Boss unveils its Fall/Winter 2025 campaign, spotlighting ‘Be Your Own Boss’ with rising stars Aaron Pierre and Ishaan Khatter, joined by S Coups, Taylor Fritz, and Amelia Gray.
The campaign film showcases ambition and individuality, styled in rich sage, grey, and chocolate hues.
The campaign is backed by global 360° marketing and will be available in stores and online.
Fibre2Fashion News Desk (HU)
Published
December 19, 2025
Chinese Global investment firm HSG has acquired a controlling stake in Italian sneaker label Golden Goose, in one of the biggest Chinese investments in a European luxury brand.
Temasek, a global investment company, and a fund managed by its wholly-owned asset manager, True Light Capital, will acquire a minority stake. US investment fund Permira will remain committed as a strategic minority shareholder, continuing its successful partnership with Golden Goose, according to a press release from the Venice-based sneaker brand.
The deal ends months of speculation that Golden Goose was about to be sold to a Chinese investor.
Financial terms of the transaction were not disclosed. The transaction is subject to customary closing conditions and regulatory approvals and is currently expected to close within the summer of 2026. Golden Goose S.p.A. expects its €480.0 million Senior Secured Floating Rate Notes due 2031 to be redeemed in full.
Golden Goose has been the fastest growing Italian fashion label in the past half-decade, stunning observers with its exceptional performance. Since 2020, the group has delivered consistent, strong, and profitable growth, with revenues increasing from €266 million in FY 2020 to €655 million in FY 2024. During this period, the group has accelerated its direct-to-consumer (DTC) channels, launched its Forward Store concept, diversified its product assortment, and invested significantly in ‘Co-Creation’ experiences, deepening connections with its customers worldwide.
This investment comes amid a period of strong financial performance for Golden Goose. In the nine months ending September 2025, the group reported double-digit growth across regions. Revenues rose 13% year-on- year, driven by 21% growth in its DTC channel and an expanded store network, which reached 227 directly operated stores, up from 97 in 2019.
The investment is underpinned by a strong strategic and cultural fit with Golden Goose’s growth ambitions. Drawing on the new investors’ combined experience and track records investing in international luxury and consumer technology brands, such as Moncler and Ermenegildo Zegna group by Temasek, and ByteDance, Pop Mart, RedNote, and Marshall by HSG, they will support Golden Goose’s international ambitions as a leading next-generation luxury brand, while preserving and continuing to invest in Golden Goose’s Made in Italy roots.
Silvio Campara, Golden Goose’s hard charging CEO, will continue to lead the group as chief executive officer, alongside the existing leadership team. Marco Bizzarri, currently a non- executive director on the Golden Goose board, will become non-executive chairman. He brings significant industry expertise, shaped by his leadership of globally renowned luxury brands including Gucci, Bottega Veneta, and Kering, and will play an important role in accelerating Golden Goose’s next phase of global expansion.
“We are delighted to welcome HSG and Temasek as strategic partners to Golden Goose as we step up our global ambitions as a leading international luxury brand. Their investment is yet another vote of confidence in the success of our model at the intersection of luxury, lifestyle, and sportswear, beloved by a growing, global community of dreamers. With their experience of scaling international leaders across luxury and the broader business spectrum, HSG and Temasek will help us unlock the vast opportunity ahead for Golden Goose. We are grateful to Permira for being integral partners to our successful journey so far and are delighted they will remain valued partners alongside HSG and Temasek,” said Campara.
“Golden Goose stands for love, empathy, authenticity and a powerful sense of community in today’s luxury landscape,” added Jiajia Zou, Partner at HSG. “We feel deeply privileged to partner with Temasek and Permira, together with Silvio and his talented team to support the brand as it enters its next exciting chapter of growth- especially internationally- while preserving and celebrating what makes Golden Goose so uniquely Italian. We look forward to contributing our global experience, resources, and deep respect for the brand’s heritage, with the shared ambition of bringing the unique joy and spirit of Golden Goose to consumers around the world, for generations to come.”
In addition, Francesco Pascalizi and Tara Alhadeff, partners at Permira, commented: “Golden Goose has led the way in defining what it is to be a next-gen luxury brand for two decades now. They have built a unique community of GG-lovers around the world whilst also building a robust and high performing business. Against a challenging backdrop for the luxury industry in 2024 and 2025, Silvio and his talented team have continued to deliver strong performance and healthy growth, proving that Golden Goose is a brand that can stand the test of time.”
Copyright © 2025 FashionNetwork.com All rights reserved.
The country imported textile and textile materials worth N 228.83 billion in the first quarter (Q1) this year, N 337.12 billion in Q2 and N 248.32 billion in Q3.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks like weak cotton farming, insecurity and the inability to scale locally-produced polyester for the decline, according to Nigerian media reports.
Nigeria’s textile imports rose to N 814.27 billion in January-September 2025—a 47.43-per cent YoY rise despite repeated government claims of the sector’s revival.
Rising imports indicate a weak domestic textile industry.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks for the fall.
Hamma Kwajaffa, director general of the Nigerian Textile Manufacturers Association, lamented that the 10-per cent tax on imported textiles—which was introduced when the ban on textile imports was lifted so that the amount collected can be ploughed into domestic textile production—has not been directed to improve the private textile sector.
Kwajaffa pointed to the failure to create a dedicated textile development fund domiciled with the Bank of Industry.
Conflicting positions among top officials had stalled any action related to the sector and repeated workshops and announcements without execution had yielded no tangible outcome, Kwajaffa added.
Fibre2Fashion News Desk (DS)
Published
December 19, 2025
There’s been quite a few end-of-year updates from shopping centres and all of them are upbeat after a busy 2025.
Sheffield’s Meadowhall is one of them, noting it has been a strong year of exchanges on new leases covering 300,000 sq ft of the destination, 80% retail and 20% hospitality, including renewals from 19 tenants.
It said visitor numbers “have also remained consistently high”, headlined by its busiest Black Friday weekend in six years (262,981 visitors across the three days), while October’s school half-term was also the strongest in six years (457,000 visitors representing a 9.7% year-on-year increase).
Meanwhile, commercial brand activations continued to “perform effectively” throughout 2025, including standout initiatives from Trinny London and Jo Malone.
And, of course, new openings and expansions are the lifeblood of any centre with Meadowhall announcing fast-expanding novelty retailer Miniso has just joined its roster while fashion lifestyle brand TK Maxx has extended its presence there, “concluding a strong year of leasing activity and retail performance”.
TK Maxx has added an adjacent unit to create a 19,000 sq ft space, complete with a 173-ft fully-glazed frontage on the Upper Level The Gallery, showcasing its mix of branded fashion, beauty, homeware, and accessories.
Miniso, meanwhile, has opened a 1,759 sq ft store on Lower Level High Street, introducing its range of lifestyle, homeware, and technology products, alongside the brand’s character collections.
These additions follow several major openings in 2025, including beauty majors Sephora and Superdrug.
These introductions round off a period in which several tenants have invested significantly in upgrading and expanding their stores. More than £47 million has been spent by brands alone across 2024 and 2025, with more than a third of Meadowhall’s operators undertaking new fitouts and refurbishments in that time.
Looking ahead to 2026, operator British Land said more than 25 brands have already committed, and will be bringing a further £8 million of investment to the centre.
Louisa Holmes, Asset Director at operator British Land, said: “This year’s level of investment, from new arrivals and long-standing tenants, reflects the confidence brands have in Meadowhall as a critical part of their national portfolio. In addition to that, the centre’s success means our brands are effectively competing to bring the best and latest shop fits and concepts here, elevating the experience for our visitors.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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