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Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo

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Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo


A Cracker Barrel sign featuring the old logo is seen outside of a restaurant on August 21, 2025 in Homestead, Florida.

Joe Raedle | Getty Images

Shares of Cracker Barrel Old Country Store rose more than 8% on Wednesday after the restaurant chain said it would scrap its new logo and return to the original one, amid mounting criticism from social media users and even President Donald Trump.

The stock moves on Tuesday night and Wednesday morning have brought Cracker Barrel shares close to restoring their original losses from when the new logo was first announced last week.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain,” the company said in a statement Tuesday.

The switch occurred just hours after Trump weighed in on the rebranding, writing on social media “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.”

After Trump’s message, shares of Cracker Barrel were up more than 6% at Tuesday’s close.

Trump congratulated the company in a social media post later Tuesday evening after the announcement that the original logo would remain.

“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!” the post read.

Taylor Budowich, White House deputy chief of staff, also said in a post on X that he had spoken with the company earlier in the evening and Cracker Barrel had thanked the president for weighing in on the matter.

Cracker Barrel’s old and new logo.

Courtesy: Cracker Barrel

The proposed logo redesign, which the company announced last week, removed the image of the restaurant’s “Uncle Herschel” character leaning against a barrel that was prominently featured in the original, leaving behind just the words “Cracker Barrel” against the outline of a yellow barrel. The phrase “Old Country Store” was also removed.

The colors, which the company said were inspired by the restaurant’s eggs and biscuits, stayed close to the original.

Social media users were quick to blast the new logo, calling it “generic,” “soulless” and “bland.” Conservatives in particular accused the restaurant chain of going “woke,” by doing away with the classic American branding.

A YouGov poll of 1,000 adults over the weekend found that 65% of Americans were aware of the new logo and 76% preferred the old one.

The company addressed the backlash in a statement Monday, saying it has “shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

Cracker Barrel has repeatedly stated that the new branding would not change the core values of the company.

“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the statement from Tuesday night read. “As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”

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Developing Rosebank oil field ‘pure climate vandalism’, Scottish Green insists

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Developing Rosebank oil field ‘pure climate vandalism’, Scottish Green insists



Scottish Greens will “call out the lies of big polluters”, co-leader Gillian Mackay said as she branded plans to develop the Rosebank oil field as “pure climate vandalism”.

Ms Mackay spoke out as demonstrators opposed to drilling the site gathered in London on Saturday.

Plans to develop the North Sea field – which is estimated to contain up to 300 million barrels of oil – have been submitted again by owners Equinor.

However, Ms Mackay told the Scottish Green Party conference in Edinburgh: “We have to be the party that calls out the lies of big polluters.”

Ms Mackay, who was elected co-leader with fellow MSP Ross Greer in August, told her fellow Scottish Greens: “Drilling for new oil and gas in fields like Rosebank will do nothing to lower energy bills or protect our planet.

“It is pure climate vandalism and we have to stop Rosebank.”

Development of the oil field, which lies 80 miles west of Shetland, had been approved by the Conservative government in 2023 but that decision was challenged in the courts in the wake of a Supreme Court ruling which said the emissions created from burning fossil fuels should be considered when granting permission for new drilling sites.

Her comments came as Zack Polanski, leader of the Green Party of England and Wales, insisted the UK is “one of the most nature depleted countries in the world”.

Addressing protesters in London, Mr Polanski said: “The very least this Government need to do is to stop making things worse.”

Ms Mackay also used her conference speech to hit out at the UK Government over the closure of Scotland’s only oil refinery in Grangemouth.

Hundreds of jobs were lost after owners Petroineos closed the refinery earlier this year, with Ms Mackay, who grew up in the area saying: “I’m sick of governments and corporations using tags like ‘just transition’ as a cheap slogan.

“What happened in Grangemouth is not a just transition.

“Our communities don’t need empty words, words don’t pay the bills, or put food on the table.

“They need real plans to provide real jobs and real opportunities.”

Ms Mackay insisted: “That site could have been saved. Labour promised to save it – they promised £200 million – and the message from the workers is clear: show us the money.”

She said that the Grangemouth plant “could have been nationalised”, adding: “We cannot leave the future of our communities in the hands of billionaires who are all too happy to abandon us when the money dries up.”

With the Scottish Greens having set the target of overtaking Labour in May’s Holyrood ballot, Ms Mackay said her party was “on the verge of a historic election” with the “chance to elect more green voices than ever before”.

She also told how the birth of her first child, Callan, in June meant she had “never felt more committed to building a greener Scotland”.

She joked that she was speaking at Saturday’s conference “in relatively one piece, without too much baby dribble on me” as she said the Green model, with two co-leaders at the helm, had allowed her to take on the challenge.

“In other parties there would have been a whole load of barriers to a new mum being elected to a leadership role,” Ms Mackay said.

“It is only because of our co-leadership model and the support of ordinary members, I have been afforded this opportunity.”

She continued: “The support I have had says something about our party and the values we stand for.

“When I think about the country I want us to be, it is one where we support each other, one where we lift each other up and one where we do things differently.”



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Zoho’s Sridhar Vembu Warns Investors — Says ‘I Dont Think Of Gold As An investment’

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Zoho’s Sridhar Vembu Warns Investors — Says ‘I Dont Think Of Gold As An investment’


New Delhi: As gold prices continue their upward climb, Zoho Corporation’s Co-founder and CEO, Sridhar Vembu, has raised concerns for investors. Sharing his thoughts in response to an op-ed by former IMF First Deputy Managing Director Gita Gopinath, Vembu cautioned that rising global debt levels pose a serious risk. He also emphasized that gold, in his view, isn’t an investment but a safeguard—an insurance against uncertain economic times.

Sridhar Vembu shared his thoughts on X, saying, “Gold is also flashing a big warning signal. I don’t think of gold as an investment, I think of it as insurance against systemic financial risk. Ultimately finance is all about trust and when debt levels reach this high, trust breaks down.”

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Vembu Warns: Rising Debt Could Erode Financial Trust

Vembu emphasized that the foundation of finance lies in trust. However, he cautioned that with global debt levels reaching alarming heights, this trust is at serious risk of breaking down.

Gold Shines Bright With Record Highs Ahead of Diwali

Friday marked the fifth straight day of gains for gold in international markets, with prices climbing 1.23 per cent to 4,379.93 dollars . The rally has been strong across the globe, and in India, festive demand ahead of Diwali pushed domestic gold prices to an all-time high of Rs 1,32,953 per 10 grams. So far this year, gold has delivered a remarkable 70 percent return—far outpacing the modest 8% rise in the NSE Nifty 50 index.





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Gold prices continue downward trend in Pakistan – SUCH TV

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Gold prices continue downward trend in Pakistan – SUCH TV



The price of 24-karat gold per tola dropped by Rs1,400 on Monday, settling at Rs444,900 compared to Rs446,300 on the previous trading day, according to data released by the All Pakistan Sarafa Gems and Jewellers Association.

Similarly, the rate of 10 grams of 24-karat gold fell by Rs1,200, reaching Rs381,430 from Rs382,630, while 10 grams of 22-karat gold slipped by Rs1,100 to Rs349,656 from Rs350,756.

In the global market, gold prices also saw a dip of $17, bringing the price down to $4,235 per ounce from $4,252.

Meanwhile, silver prices followed suit as the per-tola rate of 24-karat silver decreased by Rs12 to Rs5,261, while the price of 10 grams of silver dropped by Rs10 to Rs4,510.

International silver prices also fell by $0.26, reaching $51.60 per ounce, the association reported.



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