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American Eagle shares rise on partnership with Travis Kelce, fresh off his engagement to Taylor Swift

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American Eagle shares rise on partnership with Travis Kelce, fresh off his engagement to Taylor Swift


American Eagle launches AE x Tru Kolors by Travis Kelce.

Courtesy: American Eagle

Shares of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he and singer Taylor Swift said they were engaged.

The stock was up roughly 5% in early trading.

Kelce’s sportswear brand, Tru Kolors, is launching a limited-edition collaboration with American Eagle, pairing the jeans brand with Kelce’s picks, including vintage-inspired T-shirts and “reimagined” varsity jackets. The collaboration was more than a year in the making, Kelce said, but the announcement came just a day after his proposal caused a global internet stir among fans.

“It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” Kelce, the creative director of the collection, said in a statement.

The new pieces are launching in two drops on Wednesday and on Sept. 24.

American Eagle wasn’t the only stock to get a bump from the NFL star’s engagement announcement this week. Shares of Signet Jewelers popped briefly following the proposal as fans focused on Swift’s “cushion cut” engagement ring.

Other companies wasted no time in using the proposal to promote their products, such as Domino’s, Grubhub and Solidcore, among others.

Kelce’s American Eagle collaboration comes after the jeans brand announced a collaboration with actress Sydney Sweeney in July. That team-up captivated the internet over what some critics deemed a tone-deaf campaign for its wordplay of good “jeans” and “genes.”

Shares of the company soared in a meme-stock fashion after the Sweeney promos were unveiled, aided by President Donald Trump calling the campaign the “hottest ad out there.”

The stock is up about 20% since mid-July.

Clarification: This story has been updated to clarify that Travis Kelce and Taylor Swift announced their engagement on Tuesday.

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Spirit Airlines plans to slash flights, fleet in bid to emerge from bankruptcy as early as spring

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Spirit Airlines plans to slash flights, fleet in bid to emerge from bankruptcy as early as spring


A Spirit Airlines Airbus A320 taxis at Los Angeles International Airport after arriving from Boston on September 1, 2024 in Los Angeles, California.

Kevin Carter | Getty Images News | Getty Images

Spirit Airlines is gearing up to shrink to a tiny version of its former self in an attempt to survive, according to a new plan it unveiled in U.S. Bankruptcy Court on Tuesday.

The budget-travel icon said it will get rid of even more of its Airbus fleet as it plans to exit its second bankruptcy in less than a year. It expects to emerge in late spring or early summer, Spirit’s lawyer, Marshall Huebner of Davis Polk, said at a hearing.

The airline has reached an agreement in principle with its creditors for the plan, Huebner said, adding that secured lenders will make “material incremental liquidity available to Spirit via the release of cash collateral.”

In its second bankruptcy, Spirit had held deal talks with Frontier Airlines, and with investment firm Castlelake. Nothing materialized, but Huebner hinted a combination could be back on the table.

“This emergence will allow Spirit to do many things from a position of strength and stability, including to consider potential future industry transactions,” Huebner said.

Spirit’s new fleet would be made up of mostly older Airbus planes, “with the potential rejection of additional high cost NEO aircraft,” Huebner said, referring to the more modern Airbus A320 family of planes, adding that the exact size of Spirit’s fleet will depend on talks with counterparts like aircraft lessors.

He said Spirit’s annualized fleet cost would be cut another $550 million, down 65% from before its bankruptcy filing last year. The debtors have also eyed another $300 million in cost savings from non-fleet cuts, he said.

Spirit has already reduced some of its Airbus fleet and furloughed pilots and flight attendants to cut costs as it reduced its network, though some cabin crew members were called back to work ahead of spring break.

“Because every single day counts, and every single dollar counts, the airline industry is just as competitive today with this deal in hand as it was last Friday, and we must — and will — lock down what we need from other stakeholders and then begin a high speed march to get this storied company out of Chapter 11 at the earliest possible date so that it can write its next chapters from a position of strength,” Huebner said. 

Spirit’s new plan will be challenging. It would pit a smaller version of Spirit against ever-larger competitors that dominate the U.S. market. Some U.S. budget carriers have struggled due to a surge in labor and other costs post-Covid, a growing consumer shift in favor of more upscale travel and increased competition from larger airlines that offer stripped down fares.

Spirit was uniquely challenged by a massive engine recall from Pratt & Whitney and a failed plan to get acquired by JetBlue Airways, a deal knocked down by a federal judge in early 2024.

Spirit forecast it would generate a net profit of $252 million last year, according to a court filing in December 2024. But it said in an August report that it lost nearly $257 million in a matter of months stretching from March 13, after it exited its first Chapter 11 bankruptcy, through the end of June. It filed for Chapter 11 bankruptcy protection again less than a month later.

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Novo Nordisk to slash GLP-1 list prices by up to 50% in U.S. to cut costs for insured patients

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Novo Nordisk to slash GLP-1 list prices by up to 50% in U.S. to cut costs for insured patients


The logo of pharmaceutical company Novo Nordisk is displayed in front of its offices in Bagsvaerd, Copenhagen, Denmark, Feb. 4, 2026.

Tom Little | Reuters

Novo Nordisk on Tuesday said it plans to slash the monthly list prices of its popular obesity and diabetes drugs in the U.S. by up to 50% starting in 2027, in a bid to make the treatments more accessible to patients with insurance coverage. 

The obesity injection Wegovy, its new pill counterpart, the diabetes shot Ozempic and the oral diabetes drug Rybelsus will have a new lower list price of $675 per month starting on Jan. 1, 2027. The Wegovy medicines both currently have list prices of around $1,350 per month, while the diabetes drugs have list prices of around $1,027 per month.

For the first time, Novo said its price cuts are targeting insured patients whose out-of-pocket costs are linked to list prices, such as people with high-deductible health plans or co-insurance benefit designs.

“Both of these patient populations should, beginning [in 2027], see a benefit with lower out-of-pocket burdens,” Jamey Millar, the company’s head of U.S. operations, told CNBC in an interview.

He added that Novo expects improvements in access and uptake among patients in the commercial insurance market, though the company is not giving any specific expectations.

The move could help Novo compete better with Eli Lilly, which now holds the majority share in the blockbuster GLP-1 market. Lilly’s more effective drugs and earlier foray into the direct-to-consumer space have allowed it to take the lead in the space, but the company has yet to significantly lower the U.S. list prices of its medicines.

It’s unclear exactly how much commercial insured patients typically pay out of pocket for Novo’s drugs. Those patients may pay as little as $25 per month for Novo’s drugs in “only the best of circumstances,” Millar said.

But patients in high-deductible plans would have to pay out-of-pocket “more or less the full list price of a drug until they reach that” threshold and the insurance benefit kicks in, he added. Millar said some of those patients defer treatment entirely because they don’t want to shoulder that expense. The number of patients using high-deductible plans has increased over the years due to the trade-off of lower premiums, he noted.

Meanwhile, Millar said other people have 25% to 33% of their co-insurance linked to the list prices of those drugs.

The Danish drugmaker has previously cut the direct-to-consumer prices of Wegovy and Ozempic, which primarily benefit cash-paying patients who often don’t have insurance coverage for the drugs. 

Novo offers its drugs to cash-paying patients for $149 to $499 per month, depending on the specific product and dose. Novo and Lilly have escalated a GLP-1 pricing war over the last year, especially following the landmark “most favored nation” deals they struck with President Donald Trump in November.

The move also coincides with new, lower Medicare prices going into effect for Novo’s obesity and diabetes drugs in 2027 following negotiations with the federal government under the Inflation Reduction Act. The new negotiated prices for Wegovy, Ozempic and Rybelsus will be $274 per month.



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Home Depot tops earnings estimates for the first time in a year as demand for projects remains muted

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Home Depot tops earnings estimates for the first time in a year as demand for projects remains muted


Home Depot on Tuesday posted a roughly 4% quarterly sales decline, as a sluggish real estate market and selective spending by homeowners continued to weigh on home improvement demand.

The company also stuck by the current fiscal year forecast that it shared in December at an investor day. It said it expects full-year total sales growth to range between about 2.5% and 4.5% and adjusted earnings per share to be between roughly flat and up 4% from $14.69 in the prior fiscal year. It expects full-year comparable sales growth, which takes out one-time factors like store openings and closures, to range from flat to up 2%.

Despite the fourth-quarter sales decline, Home Depot topped Wall Street’s revenue and earnings expectations for that period.

In an interview with CNBC, Chief Financial Officer Richard McPhail said U.S. consumers and the company have “been in a frozen housing environment for three years” – and there hasn’t been a meaningful thaw. 

“What we’ve seen as an added pressure during the last year has been this increase in consumer uncertainty, a gradual decline in consumer confidence,” he said. “And so those are signs we’re watching.”

He said customers have told the company that they are concerned about housing affordability and job losses, dynamics that colored Home Depot’s outlook for the year.

Here’s what Home Depot reported for the fiscal fourth quarter of 2025 compared with Wall Street’s estimates, according to a survey of analysts by LSEG:

  • Earnings per share: $2.72 adjusted vs. $2.54 expected
  • Revenue: $38.20 billion vs.  $38.12 billion expected

Shares rose about 2% in premarket trading on Tuesday, as Home Depot beat earnings expectations after missing estimates three quarters in a row. 

Higher interest rates, lower housing turnover and economic uncertainty have challenged the company, as homeowners delay the pricier projects typically spurred by buying or selling a home. 

As the Atlanta-based retailer waits for business to pick up, it laid off 800 employees and announced a five-day a week return-to-office policy in late January.

Yet some investors anticipate an inflection point could be coming for Home Depot, as mortgage rates moderate slightly. The average rate on a 30-year fixed mortgage fell to 5.99% on Monday, matching its lowest level since 2022, according to Mortgage News Daily. 

Home Depot’s biggest selling season, springtime, is also ahead.

McPhail said Home Depot’s business was relatively stable throughout the year, including in the fourth quarter, when adjusting for storms. He said the company is gaining market share, even as the sector lags.

In the three-month period that ended Feb. 1, Home Depot’s net income fell to $2.57 billion, or $2.58 per share, from $3.0 billion, or $3.02 per share, in the year-ago period. 

Revenue dropped from $39.70 billion in the year-ago period. The company said some decline was due to the most recent fiscal year 2025 having one fewer week. The additional week in the 2024 fiscal year contributed $2.5 billion in sales. 

Comparable sales, an industry metric also called same-store sales, increased 0.4% in the fiscal fourth quarter across the business and 0.3% in the U.S.

Store transactions in the quarter across Home Depot’s website and stores dropped by 1.6% year over year, but average ticket rose 2.4% year over year. Big-ticket purchases, which the company defines as those over $1,000, were 1.3% higher than the year-ago period.

Some of those larger orders may reflect higher prices. McPhail said Home Depot has had “modest” price increases, though he declined to say which items and categories now cost customers more.

Higher tariffs have been one of the forces driving price hikes at retailers, including Home Depot. Companies now face a new landscape for import duties after the Supreme Court on Friday ruled that some of the Trump administration’s tariffs were illegal. Soon after the ruling, President Donald Trump said at a press conference that he would pursue alternative tariffs and proposed an across the board global tariff that he has since set at 15%.

He said Home Depot is “still in the middle of our analysis” after the Supreme Court ruling and latest proposed tariffs.

“Not all the information is out right now. Not all the language is final around what was announced,” he said. He added that Home Depot is “as well positioned as anyone to understand any impacts and manage through them.” 

More than half of what Home Depot sells comes from the U.S., according to the company. It’s diversifying its imports, so that no single country outside of the U.S. represents more than 10% of the company’s purchases, McPhail said.

Though do-it-yourself buyers have cut back, the company still has a more stable business segment.

A growing business from home professionals, such as contractors and roofers, has boosted Home Depot’s overall business. It acquired SRS Distribution, a company that sells supplies to roofing, landscaping and pool professionals, for $18.25 billion last year in 2024 and bought GMS, a specialty building products distributor, for about $4.3 billion last year. 

Pro sales were stronger than do-it-yourself sales during the fourth quarter, McPhail said, though he declined to share specific figures. 

Home Depot opened 12 stores in fiscal 2025 and plans to open 15 additional stores this fiscal year.

The company also announced on Tuesday that its board of directors increased its quarterly dividend by 1.3%, or 3 cents, to $2.33 per share. It will be payable next month.

As of Monday’s close, Home Depot shares are down about 2% over the past year, but up about 10% year to date. That compares to the S&P 500’s nearly 14% gains over the past year and its roughly flat performance year to date.



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