Fashion
Canada’s Lululemon appoints Esi Eggleston Bracey to board of directors
“Esi is a seasoned consumer and beauty industry executive whose career has combined brand creation, category transformation, global general management, and enterprise leadership across Unilever, Coty and Procter & Gamble,” said Marti Morfitt, Executive Chair of the Board. “We are confident in the impact she can make in bringing the breadth of her experience and expertise to lululemon’s Board.”
Lululemon athletica inc. announced Esi Eggleston Bracey, former chief growth & marketing officer at Unilever, has joined its board of directors effective immediately.
She will stand for election at the 2026 Annual Meeting, replacing Shane Grant, who will not seek re-election, as the company continues refreshing its board and leadership for future growth.
“I have always been drawn to brands that successfully bring together performance, style, and emotional connection, and lululemon sits right at the nexus of this combination,” said Esi Eggleston Bracey. “I am excited about joining my fellow directors on the Board and leveraging my experience to help in guiding lululemon forward in its next phase of growth and delivering long-term value creation.”
Ms. Bracey will stand for election at lululemon’s 2026 Annual Meeting of Shareholders in lieu of Shane Grant, who has notified the company that he does not intend to stand for re-election at the conclusion of his current term.
Ms. Morfitt added, “We are grateful to Shane for his meaningful contributions to the Board, including his global perspective and strong understanding of the consumer, which have helped inform and strengthen our strategies. On behalf of the Board, I would like to express our appreciation for his service as a director.”
Ms. Morfitt continued, “The Board continuously evaluates its composition to ensure we have the right mix of skills and experience for the future of the company. With the strength and expertise of our refreshed Board, Heidi O’Neill chosen as lululemon’s next CEO, and the outstanding team we have in place executing with focus and discipline, we are confident in the company’s ability to continue its forward motion and deliver value to our shareholders.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
A ‘supply shock’ is apparent in the economy, it noted.
Other high-frequency indicators point to a degree of supply-side moderation in March, while demand-side indicators remain reasonably resilient.
The Middle East crisis has weighed on India’s industrial performance in early FY27, with softening business sentiment and e-way bill growth declining, the department of economic affairs said.
A ‘supply shock’ is apparent in the economy, it noted.
Though the crisis has slightly dampened bankers’ optimism regarding loan demand and terms for the Q1 FY27, financial instability is not a threat, it said.
Rising wholesale prices indicate emerging cost-push pressures that could transmit to consumer inflation if supply disruptions persist, said the report.
Though the crisis has slightly dampened bankers’ optimism regarding loan demand and terms for the first quarter (Q1) of FY27, financial instability is not a threat, it noted.
An accompanying demand compression is a serious concern, given high prices, rising inflation, and a reduced pace of economic activity, it added.
Fibre2Fashion News Desk (DS)
The demand was led by Vietnam (55,600 RB), Pakistan (33,300 RB), Honduras (29,700 RB), Bangladesh (20,900 RB), and India (9,800 RB), while cancellations from China, Japan, Ecuador, and Switzerland capped gains. Export sales for 2026–27 surged to 105,700 RB, driven mainly by Türkiye, China, and Guatemala.
US Upland cotton sales rebounded to 162,900 RB, led by strong demand from Vietnam, Pakistan and Honduras.
Shipments surged to 384,600 RB, signalling improved offtake from key Asian markets.
Pima sales declined week on week but remained above the four-week average, with steady exports.
Overall, demand recovery in Upland and stable Pima momentum reflect improving export fundamentals.
Export shipments of Upland cotton increased sharply to 384,600 RB, up 30 per cent week on week and 18 per cent above the four-week average. Key destinations included Vietnam (155,000 RB), Pakistan (38,500 RB), Türkiye (37,300 RB), India (34,500 RB), and Bangladesh (26,100 RB), reflecting improved offtake from major Asian buyers.
In contrast, Pima cotton sales declined from the previous week’s high. Net sales for 2025–26 fell to 21,900 RB, down 40 per cent week on week, but still 35 per cent above the four-week average. India (7,200 RB), Vietnam (4,800 RB), China (2,600 RB), and Egypt (2,200 RB) were the key buyers. New crop sales for 2026–27 reached 11,500 RB, primarily to India and Egypt.
Pima exports totalled 17,800 RB, rising significantly from both the previous week and the recent average, with shipments mainly to India, China, Pakistan, Peru, and Türkiye.
Overall, the latest data signal a rebound in Upland cotton demand and shipments after the previous week’s weakness, while Pima cotton eased from its recent peak but maintained healthy export momentum.
Fibre2Fashion News Desk (KUL)
The most traded contract July 2026 settled at 82.20 cents per pound, up 3.00 cent or 3.79 per cent. The contract marked the highest close since late May 2024, indicating strong technical breakout. Cotton futures delivered a robust monthly gain of 17.4 per cent in April 2026, the best monthly rally seen in recent years.
Cotton rally driven by two macro tailwinds, weak dollar and firm crude, boosting export competitiveness and fibre substitution.
Strong US export sales rebound confirms demand resilience after a brief dip.
Technical breakout signals bullish momentum, with multi-year high closing levels.
Stable ICE stocks suggest no near-term supply pressure, supporting upside bias.
Weakness in the US Dollar Index played a crucial role by making US cotton exports more competitive and affordable in international markets. Lower dollar value directly encouraged higher buying interest from importing countries, supporting futures prices.
Crude oil price movement remained a key external driver influencing cotton market dynamics. Despite earlier declines in polyester (synthetic fibre) prices, a rebound in crude oil strengthened cotton’s relative competitiveness against man-made fibres. Higher crude oil prices increase production cost of polyester, thereby shifting demand preference towards cotton.
Market analysts emphasised that both crude oil linkage and weaker dollar provided dual support to cotton prices. Macro-driven buying interest has significantly improved overall market tone.
Geopolitical tensions, particularly risks of escalation in the Middle East, created volatility in global commodity markets. Due to these tensions, crude oil prices briefly spiked to around $126 per barrel, reaching a four-month high before easing slightly.
USDA weekly export sales report released on Thursday reflected strong recovery in demand fundamentals. For the week ending April 23, US net upland cotton export sales were reported at 162,870 bales which represents a sharp increase of 36 per cent compared to the previous week, signalling renewed buying activity.
Analysts said that the previous week’s weak export performance was temporary and not indicative of underlying demand weakness. The latest strong export data provided fresh bullish momentum and reinforced confidence among market participants.
ICE certified cotton stocks data showed total inventories at 165,681 bales as of April 29. Stable certified stock levels indicated no immediate supply pressure on the market.
Overall market direction remained bullish, supported by a combination of macroeconomic factors, improved export demand, and positive technical momentum in futures prices.
This morning (Indian Standard Time), ICE cotton for July 2026 was traded at 83.20 cents per pound (up 1.00 cent), cash cotton at 79.20 cents (up 3.00 cent), the May 2026 contract at 79.86 cents (up 3.00 cent), the October 2026 contract at 84.16 cents (up 0.91 cent), the December 2026 at 83.47 cents (up 0.60 cent) and the March 2027 contract at 84.25 cents (up 0.56 cent)). A few contracts remained at their previous closing levels, with no trading recorded so far today.
Fibre2Fashion News Desk (KUL)
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