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Political ad spending expected to hit new record, surpassing 2022 midterms by 20%

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Political ad spending expected to hit new record, surpassing 2022 midterms by 20%


(L-R) Mikayla Newton and Katerra Jones, reporters with the Prince George’s County during a news broadcast on May 15, 2025 in Largo, MD.

Michael A. McCoy | The Washington Post | Getty Images

Spending on political advertisements is projected to hit a new record, with this midterm season expected to reach a total of $10.8 billion, according to advertising company AdImpact.

That number for the 2025-2026 midterm season makes it the most expensive midterm cycle in history, surpassing spending for 2021-2022, which clocked in at $8.9 billion, by more than 20%. And it’s inching close to AdImpact’s price tag for the 2024 presidential election cycle, which reached $11.2 billion.

“We anticipate record spending across all race types due to the highly competitive national environment, with congressional spending specifically set to reach new heights,” the report said.

The race to snag control of Congress this year remains close, as Republicans hope to hold onto their 53-47 majority in the Senate and their 219-212 majority in the House. Key races in battleground states could determine or flip those majorities.

This cycle’s boost is largely expected to come from the connected TV, or CTV, category, which covers any television that connects to streaming apps and services. That spending will surge to $2.5 billion, AdImpact said, growing by 2% and earning a spot as the fastest-growing media type.

Broadcast television is forecast to continue to hold the largest share of spending at 49%, and local cable and social media spending are expected to decline slightly, the report said. That comes even as legacy cable TV has been bleeding millions of subscribers each year as streaming takes over as the primary way the world watches television.

“With $2.5 billion projected, CTV is now a core marketing strategy for 2026 campaigns, offering advertisers the ability to maximize both efficiency and overall reach,” said John Link, AdImpact’s senior vice president of data.

The forms of media vary based on types of elections, though, with down-ballot campaigns more likely to invest in cable and radio than larger races, according to AdImpact.

The most spending is expected to be in California, followed by Michigan, Georgia and North Carolina, all of which have highly competitive races this cycle. Advertising on Senate races is projected to reach $2.8 billion, while spending for House races is expected to surpass $2 billion for the first time ever as Republicans aim to hold onto their majority.

The midterm season has also already seen a surge in early spending, AdImpact noted. Though the off-year spending typically only amounts to 10% to 15% of total spending, 2025 has already surpassed records, hitting roughly $900 million by Aug. 26. That’s 37% higher than the same point in 2023 and 58% higher than 2021.

This season’s surge comes amid a particularly charged election cycle. Local elections have also garnered national attention and big spending, like the New York City mayoral race between Democratic nominee and state assemblyman Zohran Mamdani and former Gov. Andrew Cuomo, which has raked in millions in campaign funds and capitalized on social media ads.



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Restaurant group changes name after bid to buys pubs across the UK

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Restaurant group changes name after bid to buys pubs across the UK


Restaurant group Various Eateries is poised for a significant expansion, announcing plans to rebrand as the Coppa Collective and venture into the pub sector. The company, known for its Coppa Club and Noci venues, confirmed the name change alongside a deal to acquire a portfolio of pubs with rooms from Grosvenor Pubs and Inns.

The acquisition of four initial sites is expected to be finalised on or around 23 March, with an additional agreement for a potential fifth location. The pubs joining the new collective are Wild Thyme & Honey in the Cotswolds, The Hare & Hounds in Berkshire, The Stag on the River in Surrey, and The Wellington Arms in Hampshire.

Furthermore, terms have been secured for the potential acquisition of The Queen’s Head, also situated in Surrey.

This venue is subject to an “asset of community value” process, meaning it can only be sold after the relevant statutory notification and moratorium period has expired, which could take up to six weeks.

The group, which was founded by Punch Pubs founder Hugh Osmond, will pay £11.25 million for the initial four pubs once the deal completes.

Coppa Club restaurant on the banks of the River Thames, Tower Hill (Alamy/PA)

Various Eateries will create a third brand within its portfolio, called The Linwood Collection, after completing the deal.

The hospitality group currently runs 20 sites, including restaurant, club house and hotel venues.

The deal comes a month after the business said it was considering merger and acquisition opportunities in a bid to drive growth.

Mark Loughborough, chief executive of Various Eateries, said: “Linwood marks an important step in the evolution of the group.

“We are bringing into the business a small collection of premium pubs with rooms that have earned their reputations the right way, through great hospitality, careful attention to detail and a real sense of place.

“This is also a format we know well and rate highly in the current market.

“Premium pubs with rooms combine food and drink with accommodation and a broader, destination-led appeal.”



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Flipkart Layoffs 2026: Why Has E-Commerce Firm Sacked Around 500 Employees?

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Flipkart Layoffs 2026: Why Has E-Commerce Firm Sacked Around 500 Employees?


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The layoffs account for 3-4% of Flipkart’s workforce, which is higher than the company’s practice of letting go of 1-2% of employees in the lowest performance bracket every year.

Flipkart Layoffs 2026.

Flipkart Layoffs 2026.

Flipkart Layoffs 2026: Flipkart, the Walmart-owned e-commerce giant, has reportedly asked around 400-500 employees to exit the company this year following its annual performance review process. According to a report by The Economic Times, the layoffs account for roughly 3-4% of Flipkart’s workforce, which is higher than the company’s usual practice of letting go of 1-2% of employees in the lowest performance bracket every year.

Why Has Flipkart Laid Off Employees?

Responding to queries, Flipkart said the move is part of its routine evaluation process. “Flipkart conducts regular performance reviews aligned with clearly defined expectations. As part of this process, a small percentage of employees may transition from the organisation. We are supporting affected employees with transition support,” the company said, according to Mint.

Layoffs Across Teams, Hiring Continues For Senior Roles

The job cuts have reportedly impacted employees across multiple departments and job levels. At the same time, the company continues to recruit senior executives as it prepares for a potential initial public offering (IPO).

According to a report by ANI, Flipkart has recently strengthened its leadership team with several senior appointments.

These include Somnath Das as vice-president (supply chain), Digbijay Mishra as vice-president (corporate communications), Vipin Kapooria as vice-president (business finance), Yogita Shanbhag as vice-president (human resources), and Amer Hussain as vice-president (supply chain for its grocery and quick-commerce businesses).

Flipkart Preparing For India IPO

In December 2025, Flipkart received approval from the National Company Law Tribunal to shift its legal domicile from Singapore to India, a key step ahead of a potential domestic listing.

The restructuring involved merging eight Singapore-based entities into Flipkart Internet Pvt Ltd, simplifying the group’s holding structure across businesses such as fashion, health and logistics.

Loss Widens Despite Revenue Growth

Financial data shows that Flipkart continues to expand its business, although losses have widened.

According to data from Tofler, Flipkart India reported a consolidated loss of Rs 5,189 crore in FY25, compared with Rs 4,248.3 crore in FY24.

However, revenue from operations rose 17.3% to Rs 82,787.3 crore, up from Rs 70,541.9 crore a year earlier.

Total expenses also increased 17.4% to Rs 88,121.4 crore, largely due to higher stock-in-trade purchases, which climbed to Rs 87,737.8 crore, compared with Rs 74,271.2 crore in the previous financial year.

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US–Israel War With Iran Sends Shockwaves Through Global Business – SUCH TV

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US–Israel War With Iran Sends Shockwaves Through Global Business – SUCH TV



Global businesses are feeling the impact of the escalating conflict between the United States, Israel, and Iran, as rising energy prices and disrupted trade routes create uncertainty across markets.

Oil and Energy Prices Surge

The conflict has triggered a sharp rise in global oil and gas prices. Brent crude prices have climbed close to $90 per barrel, raising concerns among businesses and policymakers about inflation and higher operating costs.

Industry leaders warn that prolonged price increases could affect nearly every sector of the global economy.

Higher fuel costs are already pushing up prices for transportation, manufacturing, and consumer goods.

Trade Routes Under Pressure

Shipping routes through the Strait of Hormuz, which handles about 20% of global oil supplies, have slowed significantly as tensions escalate.

Air travel routes across the Gulf have also been disrupted, creating delays for cargo shipments and international flights.

Industries Facing Supply Disruptions

Several industries are beginning to feel the effects:

Aluminium production has been disrupted as shipments through the Gulf face restrictions.

Helium supplies, crucial for semiconductor manufacturing, could also be affected.

Chemical and energy-intensive industries in Europe are already reducing production due to rising gas prices.

The Gulf region accounts for roughly 8% of global aluminium production, making any supply disruption a major concern for global manufacturing.

Businesses Prepare for Economic Impact

Major companies are now hedging energy costs and reviewing supply chains to manage the uncertainty.

Analysts warn that if oil prices reach $100 per barrel, global economic growth could slow significantly.

Some financial institutions estimate global growth could drop by 0.4 percentage points if the conflict persists.

Risk of Another Energy Crisis

Experts say the situation highlights how vulnerable global markets remain to geopolitical shocks.

Business leaders warn that energy volatility, supply chain disruption, and rising inflation could lead to a new global economic slowdown if the conflict continues for an extended period.



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