Urban Outfitters is proud to introduce the second season of On Rotation, its immersive and ever-evolving in-store experience spotlighting Gen Z’s favorite brands. This time, UO teams up with Levi’s to create a one-of-a-kind denim destination that  blends Levi’s iconic styles with UO’s distinct point of view. On Rotation: Levi’s lands online and in five Urban Outfitters locations nationwide August 22 through September 30.

This partnership builds on UO’s approach to experiential retail, creating spaces that spark inspiration and invite customers to explore fresh perspectives in fashion, culture, and style. Infused with the energy of a vintage flea market, the concept brings together the latest Levi’s, including 501 90s, 501 Curve, Baggy Dad, Super Baggy Barrel, and Low Loose for her, and 578 Baggy and 568 Loose Straight for him. The collection includes a selected mix of vintage finds, including highly sought-after paper tag jeans and jackets curated by Levi’s and the UO’s Vintage & ReMade teams.

“Urban Outfitters has always been rooted in discovery, and our On Rotation installation with Levi’s takes that to the next level,” said Cyntia Leo, Head of Brand Marketing at Urban Outfitters. “We’ve built a space that feels uniquely UO and gives our community an immersive destination they can’t get anywhere else.”

Urban Outfitters has launched the second season of its On Rotation concept, this time in collaboration with Levi’s.
Running August 22–September 30 online and in five UO stores, the denim-focused experience blends Levi’s icons with UO’s vintage aesthetic.
Highlights include 501s, baggy fits, archival finds, and events such as Levi’s Tailor Shop, local vendor pop-ups, and live music.

The launch will kick off with a flagship event in Austin, TX on August 23, transforming the store and courtyard into a lively, denim-fueled market complete with Levi’s Tailor Shop customization, local vintage vendor pop-ups, live music, and bites from a favorite neighborhood spot. The experience will also roll out to Walnut Creek, Las Vegas, New York City (Broadway), and Miami Beach, where each store will host its own version of the On Rotation buildout with community-driven activations and locally inspired storytelling.

“Our customers have always loved denim that feels both timeless and fresh, and Levi’s On Rotation delivers just that,” said Marybeth Cahill, Chief Merchandising Officer. “From classic 501s to rare archival pieces, the assortment offers the full spectrum—all curated through the distinct Urban Outfitters point of view.”

On Rotation, newly launched in May 2025 with Nike, delivers what today’s customer wants, an experience that is fun, engaging, and rooted in discovery. Built to evolve with each featured brand, the platform pairs curated products with immersive storytelling and design.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Dollar General Corporation has reported financial results for its second quarter (Q2) of fiscal 2025 (FY25), ended August 1, 2025, with solid growth across key metrics. Net sales rose 5.1 per cent to $10.7 billion from $10.2 billion in the same quarter last year, driven by contributions from new stores and same-store sales growth of 2.8 per cent. The same-store performance reflected a 1.5 per cent increase in customer traffic and a 1.2 per cent rise in average transaction size, with gains recorded in consumables, seasonal items, home products, and apparel.

Dollar General has posted strong Q2 FY25 results with net sales up 5.1 per cent to $10.7 billion and same-store sales rising 2.8 per cent.
Gross margin improved to 31.3 per cent, operating profit climbed 8.3 per cent to $595.4 million, and EPS rose 9.4 per cent to $1.86.
The retailer lifted full-year guidance, expecting sales growth of 4.3–4.8 per cent and EPS of $5.8–6.3.

Gross profit as a percentage of sales improved to 31.3 per cent from 30 per cent, supported by lower shrink, higher inventory markups, and reduced damages, though partially offset by higher markdowns, distribution costs, and LIFO provision, the company said in a release.

Selling, general and administrative expenses increased to 25.8 per cent of sales compared to 24.6 per cent a year earlier, largely due to higher incentive compensation, maintenance, and employee benefits.

Operating profit increased 8.3 per cent to $595.4 million, while net income rose 10 per cent to $411.4 million. Diluted EPS climbed 9.4 per cent to $1.86 from $1.7 last year. Interest expense declined 15.3 per cent to $57.7 million, while the effective tax rate stood at 23.5 per cent compared with 22.3 per cent last year.

The company’s board declared a quarterly cash dividend of $0.59 per share. Merchandise inventories at cost fell 7.4 per cent on a per-store basis to $6.6 billion, compared with $7 billion last year. Year-to-date cash flow from operations increased 9.8 per cent to $1.8 billion.

Capital expenditures totalled $694 million in the first half of fiscal 2025, including $365 million for remodels, relocations, and upgrades, $151 million for distribution and transport projects, $143 million for new store facilities, and $32 million for IT and technology upgrades. During Q2 alone, Dollar General opened 204 new stores, remodelled 729 stores under Project Elevate, 592 under Project Renovate, and relocated 15 stores.

“We are pleased with our strong second-quarter results, including earnings growth that significantly exceeded our expectations. Our improved execution, along with our progress advancing key initiatives, is resonating with both existing and new customers as we further enhance our value and convenience proposition. I want to thank our team for their ongoing commitment and dedication to fulfilling our mission of Serving Others every day in more than 20,000 stores across the country,” said Todd Vasos, Dollar General’s chief executive officer.

Looking ahead, the company has raised its full-year guidance to reflect its second quarter outperformance and stronger outlook for the remainder of the year. It now expects net sales growth of 4.3–4.8 per cent, up from 3.7–4.7 per cent previously. Same-store sales growth is forecast at 2.1–2.6 per cent, compared with earlier guidance of 1.5–2.5 per cent.

Diluted EPS is expected in the range of $5.8 to $6.3, higher than the prior $5.2–$5.8 outlook, based on a tax rate assumption of 23.5 per cent. Capital expenditures remain forecast at $1.3–$1.4 billion. For fiscal 2025, the company plans to execute around 4,885 real estate projects, including 575 new US stores, up to 15 in Mexico, approximately 2,000 remodels under Project Renovate, 2,250 remodels under Project Elevate, and 45 relocations.

“Looking ahead, we believe we have ample opportunity to drive growth and further improve our operating and financial performance, as we continue to work toward achieving the goals laid out in our long-term financial framework. We are proud of our progress, confident in the future of this resilient business model, and excited about the opportunity to further create sustainable long-term value for our customers, associates, and shareholders,” Vasos added.

Fibre2Fashion News Desk (HU)