Fashion
US’ American Eagle teams with Travis Kelce on bold new collaboration
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s lifestyle brand.
As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy.
The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee.
The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression.
As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset.
Collection Highlights
Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:
- Heavyweight, vintage-inspired tees
- Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
- Soft chenille pieces and cashmere sets
- Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce
The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
The more active March 2026 cotton futures settled at 64.08 cents per pound, down 0.38 cent. Earlier in the session, the contract touched its lowest level since November 26. This marked the fourth consecutive decline, totalling a loss of 63 points across the past four sessions. This slide followed a five-session rally in which the contract had gained 97 points.
ICE cotton futures fell to their lowest level in over a week as weak US export sales and broader market softness dampened sentiment.
March 2026 futures dropped to 64.08 cents, marking a four-session, 63-point decline.
USDA reported a sharp fall in weekly export sales, while equities were flat ahead of a likely Federal Reserve rate cut.
Traders now await the December USDA export and WASDE reports.
Daily trading volume reached 25,359 contracts, slightly below the previous day’s 26,902.
Analysts said weak equity performance and soft export sales kept cotton range-bound, with downside potential towards 63 cents.
US stock markets closed nearly flat as investors assessed labour market data and broader economic indicators. Expectations of a Federal Reserve rate cut continued to strengthen, with CME FedWatch indicating an 87 per cent probability of a cut next week.
Stronger global economic conditions typically support the textile sector, boosting cotton demand and prices.
USDA export sales for the week ending October 30 showed net sales of 81,500 bales for the current season—down 39 per cent from the previous week and 51 per cent from the four-week average.
Market attention now turns to the next USDA export sales report on December 8, 2025, and the WASDE report on December 09, 2025, for further clarity on demand trends.
CBOT soybean futures closed higher on a technical rebound, while ICE-certified cotton stocks remained unchanged at 19,894 bales as of December 3, 2025.
This morning (Indian Standard Time), March 2026 ICE cotton traded at 64.10 cents per pound (up 0.02 cent). Cash cotton was at 62.08 cents (down 0.38 cent). The December 2025 contract traded at 62.28 cents (down 0.38 cent), the May 2026 at 65.19 cents (down 0.04 cent), the July 2026 at 66.24 cents (down 0.02 cent), and the October 2026 at 66.97 cents (down 0.10 cent). Several contracts remained unchanged, with no trades recorded so far today.
Fibre2Fashion News Desk (KUL)
Fashion
Samsara Eco and European Outdoor Group aim to become springboard for recycled nylon through the Nylon Materials Collective
Published
December 5, 2025
This is encouraging news for the European outdoor industry. On November 25, Australian biotechnology company Samsara Eco and the European Outdoor Group (EOG) launched the Nylon Materials Collective, a collaboration designed to make high-performance recycled nylon more accessible to outdoor brands. The initiative forms part of a broader drive to accelerate the sector’s transition to a circular textile economy.
The Nylon Materials Collective is open to all EOG members and will be officially launched ahead of ISPO Munich 2025, where Samsara Eco will showcase its recycled nylon samples. But why did the EOG choose Samsara Eco? Founded in 2021, the Australian company specialises in recycling nylon 6,6 and polyester using enzymatic technologies- a strategy that has set it apart from direct competitors such as Matter, Recycling Technologies and ReCircle.
A collective of small and medium-sized enterprises
The high-performance recycled nylon produced by Samsara Eco is indistinguishable from virgin nylon, a material highly prized by outdoor brands. Despite their environmental ambitions, small and medium-sized players in the outdoor sector still find recycled nylon hard to access. That is why the EOG has joined forces with Samsara Eco: the Nylon Materials Collective is a collaborative demand-aggregation system that enables brands to participate collectively and access recycled materials.
And to keep the collective running smoothly, participating companies must share “similar performance requirements, supply chain partners, and material specifications,” in the words of both parties.
Preparing for future regulations
“We want to do everything we can to help more brands access our materials so we can all reap the benefits of the circular economy,” said Sarah Cook, Samsara Eco’s commercial director. “The Nylon Materials Collective will make it easier for outdoor brands of all sizes to access and integrate recycled materials that are identical to the virgin material into future product ranges, whether they have more modest material needs or typically purchase at the fabric level,” she added.
This partnership also helps brands strengthen their position ahead of forthcoming European regulations on the circular economy, concerning “extended producer responsibility and minimum recycled content obligations.”
Focus on circular materials
Katy Stevens, CSR and Sustainability Manager at the EOG, says: “The Nylon Materials Collective represents an opportunity for our members to work together with innovators like Samsara Eco to facilitate access to recycled nylon and accelerate the industry’s transition to circular materials.”
For the European Outdoor Group, which represents around 150 brands, retailers, associations, and organisations along the value chain, this partnership is a concrete step to support the sector in its activities, so that it can “give more than it receives”.
This article is an automatic translation.
Click here to read the original article.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
December 5, 2025
Gant has a new CEO as of this month. The Swedish-but-with-American-roots brand has named Fredrik Malm as its chief executive, effective December 1.
It’s an internal appointment with Malm having joined Gant in 2024 as EVP Commercial, Brand & Product. He succeeds Patrik Söderström, who’d led the company for six years.
Before joining the firm, Malm was CEO of SNS, and had been president Europe & International at Coach, as well as president of sales EMEA at Ralph Lauren, and retail director at ECCO.
Gant has been owned by privately-owned Swiss business MF Brands Group (which also owns Lacoste, Tecnifibre and Aigle) since 2008. And MF’s CEO Thierry Guibert said of Gant’s new leader: “Fredrik has brought valuable and extensive leadership experience from global premium fashion and lifestyle brands.
“I have full confidence in his ability to support Gant in its next phase of development, which will notably involve the continued elevation of the collections and an accelerated retailisation across both physical and digital channels.
“I would also like to deeply thank Patrik Söderström for his commitment alongside us over the past 10 years. He has played a pivotal role in transforming and elevating the brand while delivering strong financial performances over the years.”
Gant has been expanding this year, and in late May it reopened its Regent Street, London flagship. It said the refurbishment of the 6,300 sq m space “represents a key milestone in the brand’s global retail investments in the UK and worldwide”. Söderström said at the time that the reopening “kicks off a global initiative to elevate our retail experience”.
The company has also been focusing on its licenses and in June announced the early renewal of its exclusive licensing deal for the design, manufacture, and global distribution of its eyewear with Marcolin.
Copyright © 2025 FashionNetwork.com All rights reserved.
Netflix to buy Warner Bros. in a deal valued at $82.7 billion
‘Coastal Chaos’ and 7-5 Duke: Can the ACC’s longstanding problems ever get resolved?
ICE cotton dips to weekly low on weak US export sales
-
Tech5 days agoGet Your Steps In From Your Home Office With This Walking Pad—On Sale This Week
-
Sports4 days agoIndia Triumphs Over South Africa in First ODI Thanks to Kohli’s Heroics – SUCH TV
-
Entertainment4 days agoSadie Sink talks about the future of Max in ‘Stranger Things’
-
Fashion4 days agoResults are in: US Black Friday store visits down, e-visits up, apparel shines
-
Politics4 days agoElon Musk reveals partner’s half-Indian roots, son’s middle name ‘Sekhar’
-
Tech4 days agoPrague’s City Center Sparkles, Buzzes, and Burns at the Signal Festival
-
Sports4 days agoBroncos secure thrilling OT victory over Commanders behind clutch performances
-
Entertainment4 days agoNatalia Dyer explains Nancy Wheeler’s key blunder in Stranger Things 5