Fashion
Levi’s names Alia Bhatt global brand ambassador
Published
September 6, 2025
Levi’s has tapped British-Indian actress Alia Bhatt as its new global brand ambassador.
In this role, Bhatt and Levi’s are showcasing relaxed fits, wide legs, and looser silhouettes, in line with the current shift in women’s fashion.
“Levi’s and Alia are united by a shared vision – to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance,” Levi’s said in a statement.
“Whether it’s loose fits, wide leg, or reinvented classics, Levi’s women’s portfolio is evolving, and Alia is the perfect catalyst for this next chapter.”
Bhatt has previously partnered with French cosmetics brand L’Oreal Paris and the Italian luxury brand Gucci.
“Sometimes the most natural fits turn into the most special journeys. Excited to step into this one with Levi’s as their global brand ambassador,” Bhatt wrote on Instagram.
Earlier this year, Levi’s onboarded Indian music artist and actor Diljit Dosanjh as its new brand ambassador, as well as actress-producer Deepika Padukone.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
September 8, 2025
Fear of God is moving its European organization to France. The Los Angeles-based premium street-couture label, founded in 2013 by Jerry Lorenzo and helmed since fall 2024 by Frenchmen Bastien Daguzan, is moving its Milan branch, which includes product development and design teams, to Paris, FashionNetwork.com has learned.
Contacted, the brand clarifies that Fear of God’s head office remains in California, while adding that the European change is “an organizational decision, and that the Paris office is part of the business division” of the brand.
According to our information, Fear of God had an office in the capital of Lombardy with a staff of around twenty, mainly active in design and product development, but also partly in sales. It is in Italy, in fact, that the brand has most of its main products produced, and tailoring is becoming increasingly important, with materials sourced in the Peninsula.
One of the pioneers of luxury streetwear, Jerry Lorenzo has radically evolved his brand in recent years, as it has grown at a rapid pace. Maintaining his minimalist style, he continues to expand his offering, proposing a complete wardrobe for women and men, whether for the most casual or elegant moments, in particular with his main line, while the more accessible and sporty “Essentials” line focuses on jersey and fleece pieces, such as T-shirts, hoodies and tracksuits.
The idea of moving this design- and product-focused Milanese unit away from Fear of God’s network of Italian suppliers and manufacturers may seem surprising. But with the arrival of Daguzan at the helm, the focus has clearly shifted to Paris, where other issues are at stake. Last season, the brand presented its collection in the French capital. The brand also recently recruited Frenchwoman Catherine Jacquet as director of operations.
Having a presence in the City of Light and the fashion capital of the world should help the label, whose headquarters and main activities remain in Los Angeles, to reinforce its aura and image as a luxury brand.
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Copyright © 2025 FashionNetwork.com All rights reserved.
By
Reuters
Published
September 7, 2025
Online searches for vintage Armani clothes have surged since Italian fashion designer Giorgio Armani died on Thursday, as shoppers scoured second-hand outlets for his styles.
Armani, who led his eponymous company and remained in control of designs right up until his death at 91, was prolific, producing everything from expensive high-end suits to more modestly priced jeans and sportswear under the Emporio Armani brand.
Searches containing the word “Armani” on Vinted, Europe’s biggest second-hand clothing marketplace, were almost three times higher than average on Thursday following the news of Armani’s passing, a spokesperson for Vinted told Reuters.
U.S. luxury resale site The RealReal said searches for Armani were up 212% on Thursday compared to Wednesday. And Google searches for “vintage Armani” also spiked on Thursday, according to Google Trends data, with interest particularly high in Armani’s native Italy and in the UK.
On second-hand fashion app Vestiaire Collective, users across Europe listed their Giorgio Armani pieces for sale on Friday, including a black 1990s silk blazer for 245 pounds ($330.97) and a leather and rabbit fur jacket from 2002 for 571 pounds ($771.36).
Ammar Boulai, who runs luxury second-hand menswear boutique Chez Ammar in Paris, said he would not be surprised to see an uptick in demand for Armani suits from the 1970s and 80s, on the back of the current trend for retro styles with wide trousers and fluid fabrics.
“Four or five years ago, these 80s style suits were impossible to sell. Now they are really in vogue, but impossible to find,” said Boulai.
“It’s hard to tell how much is in stocks and will re-enter the market. Armani produced a lot, had many sub-brands, so there must be a lot out there… maybe people will open their drawers now,” he added.
© Thomson Reuters 2025 All rights reserved.
Published
September 7, 2025
Two different companies, one shared theme — the tough state of retail in the UK. News has emerged that there are two buyers vying to take on failed accessories chain Claire’s, while the struggling Bodycare chain is shutting 32 of its 147 stores.
Sky News reported that acquisition-hungry Modella Capital, and Canadian billionaire Doug Putman (another enthusiastic bidder for distressed businesses) “have both expressed interest in taking over” the Claire’s UK stores.
Modella is the new owner of WH Smith’s high street stores (to be renamed TG Jones) while Putman in the man who bought and is turning around HMV and who also tried to buy Wilko. Both are interested in Claire’s, which went into administration last month.
They’re both reported to have tabled bids but it’s unclear which of the two is ahead in the battle to buy the business or whether they have any rivals for the chain, the sale of which is being handled by Interpath.
The 278 UK shops and 28 Irish stores continue to trade while bids are assessed. But it’s believed that a number of stores will eventually close, putting jobs at risk among the 2,150 people working for the chain. There have been suggestions that a core of around 100 stores would remain.
Meanwhile Bodycare, the beauty chain with 147 stores, is closing 32 of them with 450 jobs being cut.
Sky had reported recently that it was on the brink of administration without a rescue deal. Such a deal hasn’t been forthcoming.
The stores being closed stretch from Scotland to Southern England and include those in Edinburgh, Scunthorpe, Maidstone, Croydon, Morecambe, Wood Green, Newport, Port Talbot, Rhyl, and Wrexham.
The previously profitable company has faced a tsunami of problems in recent years including cash-strapped customers, higher costs, the delayed transition from its online retail platform, an aborted stock market listing and funding issues.
Interpath is also handling Bodycare and is seeking to sell the remaining business with 115 of the stores continuing to operate.
Copyright © 2025 FashionNetwork.com All rights reserved.
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