Fashion
AW25 Campaigns: Burberry, Stella McCartney, Dsquared2, Valentino
Published
September 8, 2025
AW25 campaigns have been coming thick and fast with high-end brands in the forefront and many of them are forging strong links between the themes of their catwalk shows and the campaigns. Stella McCartney is also unveiling a new streaming shopping initiative as part of hers.
The campaign itself is called ‘Laptop to Lapdance’ featuring Eva Mendes, capturing day-to-night house codes. Presented first during Paris Fashion Week, it’s a “wardrobe for the working woman – celebrating her at all stages of her life”.
The campaign is set in StellaCorp, an “imagined material innovation company pioneering the next generation of cruelty-free alternatives”.
Mendes will feature in both the campaign and the aforementioned immersive, interactive digital shopping session titled ‘Shop With Stella: Winter 2025’ – available to stream via the brand’s website from 15 September. This is “the first in a new series for the British designer. Once again pioneering a way forward, it introduces an innovative experience for global audiences to engage and shop”.

Back with the campaign, other talents featured include Natalia Vodianova, Amelia Gray, Karolina Spakowski, Haojie Qi, Song Ah Woo, Angelina Kendall, Yilan Hua, Agel Akol, Caitlin Soetendal, Claire Marie, Victoria Fawole and Hanna Leszek (all of whom walked the Winter 2025 fashion show in March).
For Burberry, the new season is all about the fabrics and grand interiors that inspired Daniel Lee’s collection for the Burberry Winter 2025 show. “We wanted to bring the collection to life and to tell the story behind all those incredible textiles,” Lee said.

Shot by Sam Rock in the drawing rooms and grounds of Thomas Ripley’s Palladian masterpiece, Wolterton Hall, the images recall the inspiration behind the show.
The campaign includes British actor Rupert Everett, model and artist Jeny Howorth, and Luther Ford, known for his portrayal of Prince Harry in ‘The Crown’. They appear alongside models Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet (who made her runway debut in the show).

And in line with Burberry’s new focus, outerwear has a starring role with raincoats, quilted jackets, a car coat, and lots of knitwear that reference historic tapestries.
For Dsquared2, the new campaign is a “wild night out”. The label’s offering up “a bare leg stepping from a black limousine. A stolen kiss on the dance floor. A blur of red neon lights in a graffitied bathroom. A flash of crystals and denim”.

Directed by Mert & Marcus with creative direction by Dean and Dan Caten in partnership with long-time collaborator Giovanni Bianco, the new “extends the epic scale and nightlife narrative of the runway show. Celebrating 30 iconic years of Dsquared2’s one-of-a-kind vision, the show imagined a convergence of the personalities and provocateurs who populate the Dsquared2 archive, brought to life by both longtime muses and fierce new faces”.
The imagery picks up on this thread with a “starkly stylish visual direction”. The direct, black-and-white photographic perspective “finds moments of connection and celebration amid the ecstatic chaos of an all-night rager”.

Irina Shayk, Alex Consani, and Victor Perez lead an eclectic cast of “style mavericks who aren’t afraid to get sweaty in their nice clothes. The whirlwind energy of this unforgettable night radiates in many directions, but it all comes back to Dsquared2: the name that says it all”.
As for Valentino, Alessandro Michele has revisited the topics of the AW25 show, ‘Le Méta Théâtre Des Intimités’, to continue questioning the close relationship between identity and robing practices”.

Shot by Glen Luchford, Michele said: “Here comes the public bathroom again: a counter-place where private and relational dimension mingle, where the visible challenges the invisible, where decency collides with guilty pleasure and exposure flirts with occultation. It’s a liminal space that, in this campaign, becomes enriched with new bodies, gazes and encounters, becoming an unfailing scene of possibilities.

“It was like imagining a life after the show: how many other existences could that uncanny and choral space host? How many other unspoken desires could take shape there? And which different intimacies would be reflected in its corridors?”
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Fashion
China sees rise in new FDI firms despite lower inflows
However, actual use of foreign direct investment (FDI) in the Chinese mainland declined during the same period, falling 5.7 percent year on year (YoY) to ¥161.45 billion ($23.43 billion), as mentioned in official ministry figures.
China established 8,631 new foreign-invested firms in the first two months of the year, up 14 per cent YoY, even as actual FDI inflows fell 5.7 per cent to ¥161.45 billion ($23.43 billion).
High-tech industries attracted ¥63.21 billion ($9.19 billion), rising 20.4 per cent and accounting for 39.2 per cent of total inflows, while investment from Canada and Switzerland surged sharply.
Sector-wise, FDI inflows totalled ¥47.52 ($6.90 billion) in manufacturing and ¥111.22 billion ($16.17 billion) in services, indicating continued dominance of the service sector in attracting foreign capital. High-tech industries remained a key growth area, drawing ¥63.21 billion ($9.19 billion) in investment, up 20.4 per cent year on year (YoY) and accounting for 39.2 percent of the national total.
In terms of source countries, investment from Canada and Switzerland recorded strong gains, surging 210 per cent and 41.3 per cent respectively compared with the same period last year, highlighting a shift in the composition of foreign capital entering the Chinese market.
Fibre2Fashion News Desk (JP)
Fashion
APAC CEOs positive about domestic growth, doubt global growth: KPMG
In 2023, 73 per cent of APAC CEOs were optimistic about global economic prospects; however, it was down to 64 per cent in 2025. Globally, only 68 per cent of CEOs remain upbeat about this—the lowest level seen in four years.
APAC CEOs reported much more optimism in 2025 about the growth prospects of their own economies over the next three years, while confidence in global economic prospects dropped, KPMG said.
Optimism about their own country’s prospects was the highest in Australia and lowest in India last year.
About four-fifths of APAC CEOs also saw substantial growth opportunities for their organisations and industries.
Optimism about their own country’s prospects was the highest in Australia (90 per cent) and lowest in India (71 per cent) last year, a KPMG release said citing its latest annual ‘APAC CEO Outlook’.
The declining confidence of APAC CEOs in the global landscape also reflects ongoing uncertainty and volatility that has plagued the global markets, stemming from an evolving geopolitical landscape, persistent supply chain constraints and intensifying scrutiny on sustainability, KPMG noted.
Furthermore, about 80 per cent of APAC CEOs also saw substantial growth opportunities for their organisations and industries, in line with the global average.
In fact, in 2025, executives appear more certain that their companies are on an upward trajectory compared to the previous year: 61 per cent of respondents expect earnings to increase by more than 2.5 per cent this year, compared to just 52 per cent in 2024.
CEOs in Japan (76 per cent) are particularly optimistic about their earnings outlook compared to global and regional peers, reflecting its solid domestic demand and stable GDP performance.
This positivity is driving many in APAC to continue investing in their businesses, with executives noting that there is strong appetite for increased hiring (92 per cent) and mergers and acquisitions (87 per cent) over the next three years, and a substantial number (82 per cent) of APAC CEOs expecting to spend more than 10 per cent of their budgets on artificial intelligence (AI) in the next 12 months.
This clearly indicates that subdued global outlook has not dampened optimism around companies’ prospects in APAC, KPMG remarked.
Confidence in the growth prospects of the global economy is lowest among Chinese companies (58 per cent). This likely reflects, in part, the impacts of an uncertain tariff environment. Strained relations with its main export partner and uncertainty around global demand are likely some areas of concern among firms in China.
Global trade risks topped the minds of APAC CEOs last year, especially as geopolitical tensions and trade realignments dominated headlines. These trends have persisted in 2025, with supply chain resilience remaining a top three driver of organisational decision-making in the short term.
However, the landscape is shifting with the arrival of emerging technologies like generative AI. AI integration is the top issue driving APAC executives’ short-term decision-making, a notable contrast with global peers who are more focused on cybersecurity issues and supply chain resilience, KPMG added.
Fibre2Fashion News Desk (DS)
Fashion
Hormuz crisis update: 30–90% cost surge jolts polyester chain
Strait of Hormuz disruption has unleashed a cascading cost shock across the textile value chain, from crude to fibre.
Indian PSF has surged 26.5 per cent while naphtha prices have spiked nearly 90 per cent, inflating feedstock costs.
The cotton–polyester spread has tightened to multi-year lows, while 31 force majeure declarations across Asian petrochemical plants intensify supply risks.
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