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Publishers fear AI summaries are hitting online traffic

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Publishers fear AI summaries are hitting online traffic


Suzanne BearneTechnology Reporter

Getty Images Newspapers on sale at a newsagent.Getty Images

Newspapers are banking on online revenue to replace falling circulation

When actress Sorcha Cusack left the BBC drama Father Brown in January, it made headlines, including for the newspapers owned by Reach, among them The Mirror, and the Daily Express.

But the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year.

Reach put this down to AI Overviews (AIO) – the AI summary at the top of the Google results page.

Instead of clicking through to the story on a Reach newspaper site, readers were happy with the AI overview.

The feature is a concern for newspapers and other media publishers, who have already seen much of their advertising revenue siphoned off by social media.

In a tough market, readers coming via Google search is a valuable source of traffic.

“A major worry, backed by some individual datapoints, has been that AI overviews would lead to fewer people clicking through to the content behind them, with negative knock-on effects for publishers,” says Dr Felix Simon, research fellow in AI and news at the Reuters Institute for the Study of Journalism, University of Oxford.

He points out that it’s hard to know the scale of the problem, as Google does not publish data on click-through rates.

DMG Media, owner of MailOnline, Metro and other outlets, said AIO resulted in a fall in click-through-rates by as much as 89%, in a statement to the Competition and Markets Authority made in July.

It means publishers are not being fairly rewarded for their work, says David Higgerson, chief digital publisher at Reach.

“Publishers provide the accurate, timely, trustworthy content that basically fuels Google, and in return we get a click… that hopefully we can monetise to our subscription service.

“Now with Google Overviews it’s reducing the need for somebody to click through to us in the first place, but for no financial benefit for the publisher.”

“It’s another example of the distributor of information not being the creator of information but taking all the financial reward for it.”

There is also concern over Google’s new tool called AI Mode, which shows search results in a conversational style with far fewer links than traditional search.

“If Google flips onto full AI Mode, and there is a big uptake in that…that [will be] completely quite devastating for the industry,” says Mr Higgerson.

Getty Images The top of a smartphone showing the Daily Mail app.Getty Images

The Daily Mail has one of the UK’s biggest online news operations

“We are definitely moving into the era of lower clicks and lower referral traffic for publishers,” says Stuart Forrest, global director of SEO digital publishing at Bauer Media.

“For most of the last decade Google has introduced more and more features into the SERP [Search Engine Results Page], which reduces the need for consumers to visit a website. That is the challenge that we as a sector face.”

Mr Forrest says he hasn’t noticed a drop in traffic across Bauer’s sites, which include brands Grazia and Empire, as a result of the overview feature. But that could change.

“I absolutely think that as time goes on, as consumers get used to these panels, it’s without doubt going to be a challenge. We are absolutely behaving as if we have to respond to that threat.”

In its defence, a Google spokesperson said: “More than any other company, Google prioritises sending traffic to the web, and we continue to send billions of clicks to websites every day.

In an August blog post, Google’s head of search Liz Reid said the volume of clicks from Google search to websites had been “relatively stable” year-over-year.

She also said the number of quality of clicks had improved slightly compared to a year ago – quality clicks are when a user does not immediately click back from the link.

“With AI Overviews, people are searching more and asking new questions that are often longer and more complex. In addition, with AI Overviews people are seeing more links on the page than before. More queries and more links mean more opportunities for websites to surface and get clicked,” she said in the blog.

A close up of a computer screen showing a Google AI overview

Publishers are trying to work out how to appear in Google summaries

Some in the publishing industry are turning to the courts for redress.

In July, a group of organisations including the Independent Publishers Alliance, tech justice non-profit Foxglove, and the campaign group Movement for an Open Web filed a legal complaint to the UK’s Competition and Markets Authority alleging that Google AI Overviews is using publishers’ content at a cost to the newspapers.

It is asking the CMA to introduce interim measures to prevent Google from “misusing” publisher content in AI-generated responses.

In the meantime publishers are trying to understand how to feature in AIO and hopeful win some click-throughs.

“Google doesn’t give us a manual on how to do it. We have to run tests and optimise copy in a way that doesn’t damage the primary purpose of the content, which is to satisfy a reader’s desire for information,” explains Mr Higgerson.

“We need to make sure that it’s us being cited and not our rivals,” says Mr Forrest. “Things like writing good quality content… it’s amazing the number of publishers that just give up on that.”

Like other publishers, Reach is looking at other ways to build traffic to its news platforms.

“We need to go and find where audiences are elsewhere and build relationships with them there. We’ve got millions of people who receive our alerts on WhatsApp,” Mr Higgerson says.

“We’ve built newsletters. It’s all about giving people what they want when they’re on our website and our brand, so the next time they’re looking, hopefully they aren’t going to a third party to get to us.”

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Major outgoing CEOs are citing AI as a factor in their decisions to step down

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Major outgoing CEOs are citing AI as a factor in their decisions to step down


Two major CEOs told CNBC in recent months that the rise of artificial intelligence contributed to their decisions to hand over the reins and step down from their positions.

It’s one of the latest insights into how America’s corporate leaders are sizing up the AI transition.

Coca-Cola CEO James Quincey told CNBC’s “Squawk Box” on Thursday that his decision to step down from his role was influenced by larger “waves of the organizational momentum.”

“My job is also to think who’s the best team to put on the field to get the next wave done,” Quincey said. “And I concluded that, actually, it was time to put someone else on the field for the next wave of growth.”

Quincey, who has served as CEO of the beverage giant since 2017, will be succeeded by current COO Henrique Braun, effective at the end of this month.

“In a pre-AI, a pre-gen-AI mode, we made a lot of progress. But now there’s a huge new shift coming along,” Quincey said.

While he said he’s leaning into the technological advances, he believes the beverage company needs “someone with the energy to pursue a completely new transformation of the enterprise.”

That person, Quincey said, is Braun, who he believes will uniquely equip the company to embrace its next chapter.

Quincey’s comments echo sentiments from former Walmart CEO Douglas McMillon in December ahead of his departure from that role.

Walmart CEO Doug McMillon on tenure: You can't get growth without change

McMillon, who had held the position as CEO of the global retailer since 2014, told CNBC’s “Squawk Box” at the time that he had decided to hand over the role to someone “faster.” John Furner, who was previously head of Walmart U.S., took over the top job on Feb. 1.

“With what’s happening with AI, I could start this next big set of transformations with AI, but I couldn’t finish,” McMillon told CNBC.

“About a year ago, I really started feeling like this next run, you could see what agentic commerce was gonna look like, the vision for AI shopping, and I started thinking about everything that needs to happen over the next few years, and it really caused me to think that now was the right time [to step down],” he said.

Walmart in December made the move to list on the Nasdaq, something McMillon said was symbolic of the progress the company has made with technology.

The retailer has been incorporating AI to optimize its supply chain, provide assistants for customers and more.

“I think what you’re going to see from the Walmart team is they’re just going to keep scaling what we’ve already started, build some new stuff on top, and then use AI to transform it all,” he said.

Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.



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India’s voluntary carbon market gains ground as net-zero goals drive ecosystem buildup – The Times of India

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India’s voluntary carbon market gains ground as net-zero goals drive ecosystem buildup – The Times of India


NEW DELHI: With Climate action gaining momentum as part of India’s net-zero commitment by 2070, the country’s carbon market is beginning to take shape and gain momentum. Homegrown institutions such as the Carbon Registry of India (CRI) are emerging as important enablers for the voluntary carbon market offering platforms to register and track carbon projects, even as corporates and developers scale up efforts around offsets, credits, and trading in line with evolving global frameworks. While the regulatory framework is still in the development stage across many industries, India is leading the development of platforms for listing of voluntary carbon projects in South Asia, creating implementation partners, enabling trading of credits and audit process — all to to align the processes with international standards having an end-to-end setup. “The carbon market today is split into two clear paths,” says Priya Bahirwani, co-founder of Terrablu Climate Technologies, a carbon project developer with proprietary carbon accounting, offsetting and trading platform. “The compliance market is regulation-led and has different levers and framework within which it operates. But the voluntary carbon market is where intent shows up, where companies invest for credibility, brand and long-term responsibility. It is this voluntary market that is now steering the path and driving the momentum in India for a climate-driven economy. This market is driven by corporates looking to go beyond compliance and are committed to demonstrating real climate impact and social impact – Indian Carbon for Global Markets. CRI (a public-private registry) and other such reputed organisations are building the ecosystem in a sustainable manner. Especially companies like Varaha, Terrablu, NextNow Green (NNG), and other entities are slowly but steadily building the momentum for a climate resilient economy in India. From large conglomerates to mid-sized firms, companies are increasingly investing in carbon credits not just to meet regulatory norms, but to build long-term brand credibility and stakeholder trust. The is the just the beginning of new wave of building a climate resilient economy. CRI helps companies register and formalise their carbon projects in a standardised format. For India, this shift represents a strategic move — from being a supply-side participant to shaping the rules of the market itself. “Carbon markets will only scale on the foundation of trust, transparency, and traceability. With its depth in innovation and resilience, India is well placed to lead this evolution.,” says Richard Bright, CEO of CRI. CRI, he adds, is focused on building a credible domestic bridge between Indian climate projects and global demand, while leveraging digital frameworks to improve transparency, traceability and access. Companies listed on the CRI for carbon projects include Sahyadri Farms, Piplantri FPO, L&T Metro and others are in the pipeline, says Bright. Terrablu’s Bahirwani says India should not just generate carbon credits, but also own the platforms that certify them. “CRI is creating that opportunity, and we are already seeing increasing interest from corporates in sourcing credits listed on such platforms.” Companies such as NNG, which is a carbon consultancy and ecosystem implementation partner, believes that as India moves from a voluntary to a rules- and penalties-based setup in carbon, companies will increasingly work on carbon and climate strategies to strengthen their play in the area. “We are already seeing efforts in this regard. There are enquiries about how to go about carbon projects, how to carry out assessment and audit of current work, and how to work out credits and even offset them, or trade them, across diverse sectors including agriculture and industrial decarbonisation,” says NNG’s Archana Raha. This push is also being reinforced by ecosystem players such as legal frameworks to project developers. They see value in strengthening India’s own carbon market architecture. “Global registries will continue to play a role, but India needs trusted domestic platforms as well,” says Vishnu Sudarsan, senior partner at law firm JSA. “Platforms like CRI provide visibility and credibility within the Indian ecosystem, which is critical as the market matures, supported by robust, dual-layer governance structures that reinforce transparency and accountability,” Sudarsan adds. On the ground, this shift is already taking shape through projects that are choosing to align with India’s emerging carbon infrastructure. Take Piplantri as an example. It is a model that goes beyond carbon to integrate afforestation, water conservation and community livelihoods. By listing on CRI, stakeholders are signalling a clear intent to prioritise transparency, traceability and alignment with India’s evolving climate ecosystem. The market is gradually maturing as reputed and credible market players with sophistication and focus are shaping the ecosystem . The decision reflects a broader trend. Project developers and intermediaries are increasingly working with platforms like CRI and CCTS, supported by ecosystem players such as Terrablu and implementation partners like NNG. Alongside them, credible validation and verification bodies — including KBS certification, 4K Earth Science, VKU Certification and others — are empanelled with CRI, strengthening the integrity and credibility of the overall ecosystem, and helping create a more locally anchored yet globally credible carbon market framework. Experts say that India’s emerging carbon ecosystem is beginning to offer answers through creation of stronger platforms, better verification, and tighter integration across the value chain. “The direction is clear: India is not just participating in the global carbon market but it is leading the market for other emerging economies,” says Sudarsan. It is believed that with the foundation for the climate economy coming in place, India is well poised to become a hub for high-integrity carbon solutions.



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Co-op boss quits after ‘toxic culture’ claims reported by BBC

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Co-op boss quits after ‘toxic culture’ claims reported by BBC


Co-op chair Debbie White said: “We thank Shirine for her leadership and for the significant contribution she has made to our Co-op, to our communities and to the co-operative movement during her tenure. The Board is grateful for her commitment and leadership, particularly during a challenging few years, and we wish her every success in the future.”



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