Fashion
So.Shell nail and brow bar expansion further in London
Published
September 19, 2025
So.Shell continues its rapid London expansion with the luxury nail & brow bar business announcing its sixth location, this time in Covent Garden, following on from openings in Wimbledon (August), Westfield White City (May) plus Chelsea, Battersea Power Station and Carnaby.
The new 1,600 sq ft salon will open mid-November on Shorts Gardens with the latest strategic expansion “solidifying the brand’s position as a rapidly growing force in the UK beauty sector”.
The new store, featuring 12 manicure stations, five pedicure chairs and two stations for brows and lashes, “will provide a truly luxurious and relaxing experience, offering simultaneous services to ensure customers can have a full manicure and pedicure in a single, time-saving visit”.
Using “Ukrainian techniques”, So.Shell said it “delivers its signature time and quality ethos through simultaneous manicure, pedicure, and eyebrow treatments in just 90 minutes”.
The brand’s wide range of treatments includes nail extensions, intricate nail art, gel manicures, pedicures and men’s nail and brow services. Prices for manicures start from £53.
Owners Yana Galiyeva & Maria Sharova said: “To have grown from one to six successful salons in such a short time is a testament to our team’s hard work and our unique business concept. Each new location… has been carefully chosen to bring our premium service to key destinations across London.”
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Fashion
Vietnam’s manufacturing growth hits 15-month high as PMI climbs to 54
The sector reported notable gains in output and new orders, while employment expanded for the first time in over a year. Purchasing activity increased, signalling renewed growth in inventories, and business confidence climbed to a 16-month high. At the same time, inflationary pressures intensified, with both input and output prices rising more steeply than in September, S&P said in a press release.
Vietnam’s manufacturing sector gained strong momentum in October 2025 as the S&P Global PMI rose to 54.5 from 50.4, the sharpest improvement since July 2024.
Output, new orders, and employment expanded, while confidence reached a 16-month high.
Input and output prices rose at faster rates amid supply challenges, though overall optimism remained solid despite inflationary and weather-related pressures.
New orders surged for the second month running, driven by improving domestic demand and a slight rebound in new export business—the first in a year. This led manufacturers to boost production at the fastest pace since July 2024, marking six consecutive months of output growth.
Business confidence strengthened to its highest level in 16 months as firms anticipated continued growth in new orders and planned production capacity expansions. In response to rising workloads, manufacturers expanded their workforce for the first time in over a year. Backlogs of work rose at the quickest pace in more than three and a half years, partly due to adverse weather and flooding disrupting operations.
Flood-related disruptions also led to longer supplier delivery times—the most pronounced since July. Despite supply challenges, firms increased purchasing activity for the fourth consecutive month, leading to the first rise in pre-production inventories in over two years. Stocks of finished goods, however, declined slightly as companies fulfilled strong order volumes.
Input cost inflation accelerated sharply in October, with about 27 per cent of surveyed firms citing higher raw material prices and supply shortages. Output prices also rose more steeply, hitting a 40-month high, as producers passed on increased costs to customers.
Overall, the October survey results suggest that Vietnam’s manufacturing sector entered the fourth quarter (Q4) 2025 with robust growth momentum and rising optimism, though escalating cost pressures and weather-related disruptions remain key risks to watch.
“The Vietnamese manufacturing sector moved up a gear in October, seeing much stronger increases in output and new orders during the month. Positively, the strength of the expansions were sufficient to enable firms to take on extra staff and build inventories of inputs,” said Andrew Harker, economics director at S&P Global Market Intelligence. “Whether these growth rates can be sustained in the months ahead remains to be seen, but there is clearly some positive momentum in the sector at present.”
“Inflationary pressures built again, however, and are now relatively elevated. For now, customers are happy to look through price increases and commit to new orders, but this may start to wane should rates of inflation pick up further,” added Harker.
Fibre2Fashion News Desk (SG)
Fashion
Mercules bets on the British market, sets up shop in London for the festive season
Published
November 5, 2025
The Spanish brand Mercules is bringing its leather goods, ready-to-wear, and accessories offering to London for the festive season: from November 10 to January 22, the brand will set up at 85 Ledbury Road, presenting its designs in a pop-up.
“More than a temporary opening, this is an opportunity to showcase Spanish craftsmanship and meticulously designed, high-quality products directly to London customers, extending the Mercules experience to a new audience,” said the brand.
The brand’s ties to the British capital run deep: its co-founder, Mercedes Gallego, studied at the prestigious Central Saint Martins and began her fashion career in the city before moving to Paris to work alongside John Galliano. In its early days, the label had multi-brand stockists in London, but Brexit brought its wholesale presence in the UK market to an end.
Founded in 2010 by Mercedes Gallego and Alejandra O’Shea, who share experience at the Spanish luxury house Loewe, the brand has five permanent stores in Spain: two in Madrid, one in Barcelona, one in Getxo (where it is based), and another in Bilbao. The online channel is another key part of its business, with e-commerce accounting for 40% of sales.
As the brand told FashionNetwork.com earlier this year, the brand’s financial goal for 2025 is to reach €5 million in turnover. With that goal in mind, in recent months Mercules has been working to consolidate its presence across Europe and the Americas.
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Fashion
Chiara Ferragni appears before Milan court for fraud trial
By
Ansa
Translated by
Nicola Mira
Published
November 5, 2025
Italian fashion influencer Chiara Ferragni has appeared before the Milan court for the second pre-trial hearing relating to the case in which she, alongside two other defendants, is accused of aggravated fraud over the misleading charity claims linked to two notorious Christmas cake and Easter eggs promotions.
Assisted by her attorneys, Giuseppe Iannaccone and Marcello Bana, Ferragni appeared at the court’s third criminal section before judge Ilio Mannucci Pacini, for a closed hearing scheduled to make a decision on the plaintiffs and on the type of trial procedure.
Ferragni, who has always proclaimed herself innocent, decided to attend in order to formalise her decision to opt for an abbreviated trial procedure.
“Thank you for your attention, thank you for being here. It’s a difficult phase in my life and I think you’ll understand if I don’t feel like making any further comments, but thank you for being here and let’s move on,” said Ferragni as she left the court building after the hearing.
This is the first time that Ferragni has appeared in person at the Milan court for this much talked-about case. The first hearing, a few weeks ago, was merely procedural. At the end of January, Ferragni had been summoned to trial by deputy prosecutor Eugenio Fusco and prosecutor Cristian Barilli. Also summoned were her co-defendants, former employee Fabio Damato and Francesco Cannillo, president of cereal and chocolate producer Cerealitalia-ID. Alessandra Balocco, CEO of the Balocco confectionery company, was also among the defendants, but she died in August.
Ferragni stated she was planning to attend the hearings out of respect for justice, to refute the charges and prove her innocence. Her attorneys have said she hasn’t committed any crime, and has already settled the civil case, having made donations worth €3.4 million in total. According to the Milan prosecutors, who oversaw the investigation carried out by the Economic and Financial Police Unit between 2021 and 2022, Ferragni allegedly deceived her followers and consumers, and made unfair profits of approximately €2.2 million from the sales of products for which no charity donation was made.
Italian consumer watchdog Codacons withdrew its complaint after reaching an agreement with Ferragni. A 76-year-old lady who had bought several of the Christmas cakes in question did apply to appear as a plaintiff in the hearing but, following an out-of-court settlement, withdrew her application. Two other consumer protection associations, Adicu and Casa del consumatore, had also initiated a claim. The latter has not accepted a settlement agreement worth €5,000. A final decision on the plaintiffs will be made by the judge. The dates of the abbreviated procedure hearings have been set for November 25 and December 19, and sentencing is expected in January.
Copyright © 2025 ANSA. All rights reserved.
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