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Luxury reshapes Milan’s Quadrilatero with a wave of dazzling new flagships

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Luxury reshapes Milan’s Quadrilatero with a wave of dazzling new flagships


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Nazia BIBI KEENOO

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September 24, 2025

Saint Laurent, Fendi, Celine, Valentino, Dries Van Noten, Alberta Ferretti, Plan C, JW Anderson, Ports 1961 — these are just a few of the luxury heavyweights ushering in a new chapter for Milan’s high-end retail scene. As Milan Fashion Week kicks off on Tuesday, September 23, the city is witnessing an unprecedented wave of flagship openings that are reshaping the heart of the Lombard capital. At the center of this transformation lies the iconic Quadrilatero district and its surrounding streets, now buzzing with renewed energy and strategic investments. Together, these launches reflect a confident rebound in the luxury market — and a bold commitment to Milan as a global style capital.

Dries Van Noten

Dries Van Noten opens his first boutique in Milan. – ph Tijs Vervecken

Dries Van Noten is making his Milan debut with the opening of his very first boutique in the trendy Brera district, at 11 Via Brera — a historic cobblestone street in the city center. The 50-square-meter “Gallery” concept, already launched in Paris and Brussels, is dedicated to fragrances, beauty products, and accessories.

With vaulted ceilings, stone walls, and a patinated finish, the space retains the charm of the 19th-century palazzo it inhabits while offering a chic, intimate atmosphere ideal for discovery. Among the standout design elements are a striking 1970s Venini Venetian glass chandelier and a 1950s desk by Silvio Berrone.

Saint Laurent

Kering’s fashion label gets a Milan makeover.
Kering’s fashion label gets a Milan makeover. – Saint Laurent

Kering’s fashion house Saint Laurent has unveiled a stunning transformation at its flagship located at 8 Via Montenapoleone. Spanning three levels and nearly 1,300 square meters, the completely renovated and expanded space is now twice its previous size. This boutique marks the Italian debut of the brand’s new store concept, designed by creative director Anthony Vaccarello, which “pays tribute to Italian craftsmanship and innovative design.”

Marble, ceramics, bronze moldings, and eucalyptus wood were among the materials used to create a space that blends glamour with contemporary design. Artworks, furniture, and signature pieces by Gio Ponti, Carlo Scarpa, Osvaldo Borsani, Marco Zanuso, Aldo Tura, Gaetano Pesce, and Vincenzo De Cotiis are thoughtfully placed throughout the space, evoking the ambiance of an elegant Milanese apartment.

Valentino

The Roman label’s boutique stretches along Via Montenapoleone.
The Roman label’s boutique stretches along Via Montenapoleone. – Valentino

A few doors down at 20 Via Montenapoleone, Valentino reopened its historic boutique — first inaugurated in 1969 — earlier this September following a major renovation. Entirely outfitted in white with bold black accents, the contemporary three-level store spans 1,170 square meters. Velvet green sofas, Art Deco lighting, and brass furnishings add a glamorous touch, reflecting the eclectic aesthetic of creative director Alessandro Michele.

The boutique features two separate entrances, each leading to dedicated spaces for women’s and men’s collections. One side showcases women’s ready-to-wear, shoes, handbags, small leather goods, eyewear, and beauty products, while the other side presents menswear and accessories.

JW Anderson

Nearby, at 16 Via Sant’Andrea, JW Anderson is preparing to unveil its revamped boutique. Opened in May 2023, the flagship of Irish designer Jonathan Anderson is undergoing a transformation that mirrors the evolution of his brand since he took over as creative director of both Christian Dior‘s menswear and womenswear.

The aim is to offer a full lifestyle concept — from knitwear to ceramic objects and designer chairs — with a strong emphasis on craftsmanship. Like the newly launched London store, this Milan location is being reimagined as a true cabinet of curiosities.

Plan C

The modular reading area inside “Plan C Frame.”
The modular reading area inside “Plan C Frame.” – Plan C

Founded in 2018 by Carolina Castiglioni — daughter of Marni founder Consuelo Castiglioni — Plan C is opening its first standalone boutique at 21 Via Manzoni. Known for its timeless, detail-rich design, the Italian luxury label has already won over 160 top retailers globally, including La Samaritaine and Merci in Paris. It is now entering a new era of retail.

Named “Plan C Frame,” the 380-square-meter space was designed by Castiglioni in collaboration with April and architecture studio (AB)Normal. It features geometric forms and a vibrant palette, structured like a concept store with distinct colored areas for different product worlds.

A pale green pop-up corner showcases jewelry by Aliita, the brand founded by Venezuelan-Dutch designer Cynthia Vilchez, who is celebrating its 10th anniversary. A dramatic red spiral staircase leads to the lower level — a stepped amphitheater-like space designed to host conferences and now transformed into a bookstore and magazine kiosk.

“It’s a living, modular, dynamic space that reflects Plan C,” explains Castiglioni. “The idea is to welcome a variety of brands, designers, and product categories that will rotate regularly.” She adds, “This boutique is a key milestone for us. It’s an investment meant to increase our visibility and reach a wider audience.”

Fendi and Celine… with Christian Dior on the horizon

The imposing façade of Palazzo Fendi Milano.
The imposing façade of Palazzo Fendi Milano. – ©Delfino Sisto Legnani e Melania Dalle Grave

Following the grand spring openings of Bulgari, Louis Vuitton, and Tiffany & Co., LVMH is now rolling out another highly anticipated series of launches along the famous Via Montenapoleone.

Leading the charge is Fendi, which has unveiled its Palazzo Fendi Milano — a row of showcases located at the end of the street, continuing beneath the arches of Corso Matteotti. Housed in a majestic six-story building that pays tribute to Milanese architectural heritage, the new space features a 910-square-meter boutique spanning four floors, a leather and fur atelier showcasing the brand’s artisanal expertise, and three restaurants developed in partnership with Langosteria.

Just a few doors away at 25 Via Montenapoleone, Celine will soon reopen its boutique with an expanded layout and refreshed interior. Christian Dior is also expected to open a major new location in Milan in the coming months.

Alberta Ferretti

A soft-toned setting for the Italian house’s new flagship. Alberta Ferretti
A soft-toned setting for the Italian house’s new flagship. Alberta Ferretti – Alberta Ferretti

Italian fashion house Alberta Ferretti is opening a new flagship at 26 Via della Spiga, parallel to Via Montenapoleone. The new concept reflects the vision of Lorenzo Serafini, who took over as creative director last year. Developed in collaboration with Re-Design Studio, led by Riccardo Furlani, and Alessandro Fantetti Workshop (AAFW), the store spans two floors and 250 square meters.

A soft, minimalistic palette in warm white tones defines the space. “The choice of materials emphasizes soft textures and neutral shades, complemented by integrated lighting to create a natural, welcoming ambiance. Every element contributes to an intimate, refined shopping experience that aligns with the house’s signature timeless elegance,” said the company in a statement.

Ports 1961

The Canadian-born label sets up on Via della Spiga.
The Canadian-born label sets up on Via della Spiga. – Ports 1961

Also on Via della Spiga, at number 8, Ports 1961 has opened its new flagship boutique. Spread across two levels and covering 200 square meters, the refined space features a minimalist color palette, clean geometric lines, and carefully selected materials.

Founded in Toronto in 1961 by Japanese-Canadian designer Luke Tanabe, Ports 1961 is now owned by Ports International Enterprises, which is affiliated with the Hong Kong-based group PCD. The label’s creative studio is based in Milan’s Brera district. Last year, Francesco Bertolini was appointed creative director, marking a significant new chapter for the brand.

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US halts action against China in maritime-logistics-shipbuilding case

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US halts action against China in maritime-logistics-shipbuilding case



The Office of the US Trade Representative (USTR) yesterday announced suspending action in the Section 301 investigation of China’s targeting of the maritime, logistics and shipbuilding sectors for dominance.

The action will be suspended for a year beginning today, an USTR release said.

The Office of the USTR yesterday announced suspending action in the Section 301 investigation of China’s targeting of the maritime, logistics and shipbuilding sectors for dominance.
The action will be suspended for a year beginning today.
The suspension follows the historic trade and economic deal reached between Presidents Donald Trump and Xi Jinping announced by the White House on November 1.

The suspension follows the historic trade and economic deal reached between Presidents Donald Trump and Xi Jinping announced by the White House on November 1.

During the suspension period, no party will accrue liability for or be required to pay the fees on maritime transport services and duties.

The United States will negotiate with China pursuant to Section 301 regarding the issues raised in this investigation. While taking these actions, the United States will continue its domestic efforts and its discussions with key allies and partners on revitalising American shipbuilding.

Fibre2Fashion News Desk (DS)



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OETI Slovakia launches ‘Fit & Proof’ label for garment testing

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OETI Slovakia launches ‘Fit & Proof’ label for garment testing



OETI Slovakia, a subsidiary of the Austrian independent testing and certification service provider OETI, is launching the new “Fit & Proof” label.

The label provides manufacturers of apparel, personal protective equipment (PPE), and uniforms with independent garment testing for fit, workmanship, and durability. The service is now available at the new OETI location in Žilina, Slovakia.

OETI Slovakia has launched the ‘Fit & Proof’ label offering independent testing for garment fit, workmanship, and durability.
Based in Žilina, it supports apparel, PPE, and uniform manufacturers.
The service helps brands cut return rates, detect flaws early, and ensure consistency.
It also aids retailers, e-commerce, and public procurement in verifying garment quality and performance.

The goal is to ensure product quality, reduce return rates, and verify garment fit in accordance with customer specifications and the finished size chart.

Broad Field of Application: for Retail, E-Commerce, and Public Procurement

Private-label retailers and brands can communicate their quality standards transparently with the label. Online retailers benefit from reduced return rates due to improved fit. Public institutions gain assurance during the tendering and procurement process for fit and durable, tested garments.

Detect Defects Early, Minimise Complaints

The ‘Fit & Proof’ label is based on comprehensive Fit testing on real test subjects by our experienced clothing engineers – a key advantage over standard material tests.

The service includes:

  • Fit testing: With real test wearers to assess size consistency and pattern accuracy
  • Workmanship assessment: Visual and functional checks of seams, closures, and construction details
  • Durability testing: Stress tests simulating washing, abrasion, and everyday wear to determine long-term product performance

These analyses help manufacturers and brands identify potential weaknesses early and optimise product quality. At the same time, independent validation and transparent customer communication with the OETI ‘Fit & Proof’ label enhance brand reputation and strengthen competitive positioning.

“Many manufacturers only test materials, but not the finished garment,” says Dana Rástocná-Illová PhD, Managing Director of OETI Slovakia. Our goal is to help manufacturers and brands to detect product flaws early and reduce returns and complaints.’

International Demand for Verified Garment Quality

‘We are pleased now to offer the ‘Fit & Proof’ service internationally. Our global OETI offices – including our location in Bangladesh – have already expressed strong interest in actively promoting this service in their markets,’ adds Dr Miriam Scheffelmeier, Head of Global Marketing & Sales at OETI.

The new location in Žilina expands OETI’s lab infrastructure and enables close cooperation with local universities and international brands.

As part of the TESTEX Group, OETI Slovakia offers internationally recognised testing and certification services, ensuring greater transparency, sustainability, and quality throughout the global textile and leather supply chain.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)



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Germany’s Zalando signs five-year strategic partnership with DFB

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Germany’s Zalando signs five-year strategic partnership with DFB



Zalando, Europe’s leading fashion and lifestyle destination, announced a five-year strategic partnership with DFB, the German national football federation. This major collaboration makes Zalando a main partner of DFB’s Men’s, Women’s, and Youth teams until 2030.

With over 8 million memberships, DFB is the largest national sports association in the world. Anchoring the brand in the DFB universe and the football culture, the partnership will resonate with fans of football and style among new and existing Zalando customers and cement its position at the intersection of sport and fashion. It marks a major milestone for Zalando’s strategic goal of further expanding as a lifestyle destination.

The comprehensive partnership with DFB grants Zalando a wide range of exclusive marketing and activation rights, creating exciting opportunities for football enthusiasts in Germany and beyond to connect with Zalando. Key elements include:

Zalando has signed a five-year partnership with the German Football Association, becoming a main partner across Men’s, Women’s and Youth teams.
The deal includes branding on training and pre-match kits, major media visibility and exclusive fan activations.
Zalando will use the collaboration to connect sport and style, enhance loyalty benefits and create new football-inspired campaigns and content.

  • Prominent branding: Zalando’s logo will be featured on all pre-match and training kits for DFB’s Men’s, Women’s, and Youth teams.
  • Extensive media presence: The partnership includes a full suite of marketing rights, such as significant stadium LED board visibility, cam carpets, media backdrop branding, and a strong integrated social media presence.
  • Exclusive activations: Zalando will host a unique, in-camp studio during all major tournaments, creating exclusive behind-the-scenes content for Zalando customers. Zalando Plus customers in Germany will get exclusive access to raffles of tickets and gear.

The partnership is introduced through a dedicated campaign, showcasing that football is about more than just the game; it’s about style and attitude, and how owning that style with confidence creates icons beyond the pitch. The campaign references DFB legends and their memorable looks and performances, including Franz Beckenbauer’s legendary collar and Berti Vogts’ oversized fits – proof that style has always been integral to success.

The campaign not only looks back at the fashion heritage of the last decades but to a new age of style makers and star players such as Florian Wirtz, Joshua Kimmich and Karim Adeyemi.

James Rothwell, Senior Vice President Marketing at Zalando, says: “Football and fashion have a long history together, and collectively play a major role in German culture. We are delighted to become a main partner of the DFB, and to build on that legacy. We hope to inspire a new generation of fans to find confidence in their style on and off the pitch. Sport is a major focus for Zalando, and we have seen significant growth of sports audiences and brands on our platform. Through this partnership, we are excited to insert our brand into the most passionate, engaged cultural conversation in Germany, connect fans with incredible content, assortment and experiences, and to create access to special moments for fans. We look forward to celebrating key sporting events over the next five years with a diverse and passionate football community.”

Holger Blask, Chairman of the Management Board at DFB GmbH und Co. KG says: “We are delighted to welcome Zalando as a new, strong, and simply ideal main partner by our side. As a leading international e-commerce and fashion company rooted in Germany, Zalando represents creativity, diversity, and a forward-looking approach. Football and DFB are more than just about sport – they are an expression of community and emotional connection. Together with Zalando, we aim to set new standards – connecting sport, lifestyle, and fashion with digital culture. This partnership demonstrates a perfect synergy between tradition and innovation, emotion and style.”

Zalando will further leverage the partnership by enhancing its loyalty experience. An exclusive “Plus Zone” debuts for Zalando Plus customers in Germany, integrated within the sports landing page and serving as the central hub for special raffles and partnerships starting today. Plus members can enter to win tickets for the Germany vs. Slovakia match in Leipzig (Application open from 6-10th November). In addition, an exclusive raffle will offer 5 jerseys of the new World Cup kit signed by the entire team (application open from 11-18th November). The Plus Zone will be continually updated with exclusive opportunities to join the football excitement.

Further exciting elements of the partnership will be unveiled in 2026.

The partnership underpins Zalando’s ambition to further expand as a lifestyle destination, moving beyond a generalist offering to provide a curated, high-performance experience. In the last few years, Zalando has significantly expanded its expertise in key areas like football, running and cycling, onboarding technical assortment, unveiling dedicated onsite experiences for customers for different sport types and authentically embedding the Zalando brand in sports culture through supporting major sporting events in Europe.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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