Tech
WIRED’s 3 Favorite Coffee Subscriptions Are Half Off Today
It’s September 29, the day that America celebrates its least guilty vice and addiction, known in the streets as “java” or “joe.” That’s right, it’s National Coffee Day—the day that thousands of people burn $2 worth of gas waiting in a drive-thru to get a free $2 cup of coffee from Dunkin‘.
Or how about this instead? Get free or cheap coffee without leaving your house, like a civilized person in the age of the internet. Take advantage of online coffee subscription deals instead.
WIRED has long considered delivery coffee subscriptions to be the promise of technology fulfilled: The best coffee, from all over the country and world, gets scooted to your door without you lifting more than a finger. Anyway, three of WIRED’s absolute favorite coffee subscriptions are offering big introductory deals for National Coffee Day 2025, so it’s a good day to discover the joys of always having good coffee.
Here are National Coffee Day deals on Atlas Coffee Club, Trade Coffee, and Podium Coffee. Each is 50 percent off for the holiday.
Atlas Coffee Club Deals and Promo Code
Atlas is WIRED’s favorite overall coffee subscription for multiple very good reasons. It roasts very good coffee. It also offers reliable, friendly, and swift service—a simple necessity when conducting long-distance relationships over the web. But especially, it offers single-origin coffee from a different country each month, letting you try coffee with flavors you likely haven’t tried before. Arabica coffee from Vietnam, or coffee grown in multiple regions of China or India. It’s cool. It’s kinda what you want showing up at your door, and you can choose your favorite roast level to suit the kind of person you are.
Anyway, Atlas Coffee Club deals are going big for National Coffee Day.
Between September 29 and October 1, 2025, enter the Atlas Coffee promo code FREECOFFEE to get the following discounts and freebies:
National Coffee Day Deals at Trade Coffee
If Atlas is our favorite single-origin roaster subscription, Trade Coffee is your ticket to coffee from everywhere—the best and broadest selection of coffee from the best coffee roasters all over the country. I like Trade, especially, as a great way to find roasters I would have never tried, whether chocolatey roasts from Canton, Georgia, or big funky, fruity, light roasts from Portland, Oregon.
And so a Trade Coffee deal is always welcome. On National Coffee Day, Trade Coffee is offering half off a one-month trial subscription.
National Coffee Day Deals from Podium Coffee Club
Podium Coffee Club is yet another vision of coffee subscription, and also among my favorites. The name says it all: It’s a coffee subscription devoted to only award-winning coffees that have been judged among the best in the country and world in large and credible competitions. Podium picks just one wonderful coffee to send you each month, depending on whether you asked for the Gold or the Platinum subscription.
The Podium Gold subscription is generally very balanced, classic, excellent coffee beans. The Podium Platinum subscription, in part, raises its standards for how prestigious an award a coffee might need to be included. But also, the Platinum picks are often rare, funky, interesting, or just different—coffee that changes your mind about what coffee’s supposed to taste like. Either way, lucky you, it’s cheap today with an exclusive code from WIRED.
Enter the Podium Coffee Club promo code WIREDNTNLCFF50 for half off your first month’s subscription.
Tech
War Memes Are Turning Conflict Into Content
As ceasefire announcements between the US and Iran—and separately between Israel and Lebanon—dominated headlines over the past two weeks, they also prompted a look back at how war spread online: through memes.
There were jokes about conscription. Captions about getting drafted, but at least with a Bluetooth device. The song “Bazooka” went viral, with users lip-syncing to: “Rest in peace my granny, she got hit by a bazooka.” Military filters followed. So did posts about Americans wanting to be sent to Dubai “to save all the IG models.”
Across the Gulf, the tone was different but the instinct was the same. Memes joked that Iran was replying to Israel faster than the person you’re thinking about. Delivery drivers were shown “dodging missiles.” “Eid fits” became hazmat suits and tactical vests.
Dark humor is one of the oldest responses to fear, a way of reclaiming control, however briefly, over events that offer none. Variations of that idea appear across psychology and philosophy, including Freud’s relief theory, which frames humor as a release of tension.
But social media changes the scale and speed of that instinct.
A joke once shared within a small community can become a global template in minutes. Algorithms do not reward depth or accuracy; they reward engagement. The memes that travel fastest are usually stripped of context, easy to recognize and simple to remix.
Middle East scholar and media analyst Adel Iskandar traces political satire back centuries, from banned satirical papyri in ancient Egypt to cartoons during revolutions and gallows humor in modern wars. “Where there is hardship, there is satire,” he says. “Where there is loss of hope, there is hope in comedy.”
That tradition still exists online. But today it is fused with recommendation systems designed to keep attention moving.
Memes Spread Faster Than Facts
The word “meme” was coined by Richard Dawkins in his 1976 book The Selfish Gene, where he described how ideas replicate like genes. On today’s internet, replication follows platform logic.
Fitness means generality. A meme does not need to be accurate. It needs to feel familiar. It needs the right format, paired with trending audio and the right emotional shorthand.
“A meme is like a virus,” Iskandar says. “If it doesn’t travel, it’ll die.”
The most visible response online is not always the truest one. It is often just the easiest to spread. And once context disappears, one crisis can start to resemble any other.
Geography shapes humor too, and adds another level of tension. “If you live far away from the threat, you’re capable of producing content that ridicules it with an element of safety,” says Iskandar. “Whereas if you happen to be within close proximity, it is more of a fatalism.”
That divide matters. For some users, war exists mainly as mediated spectacle: clips, edits, graphics, headlines, and reaction posts. For others, it is sirens, uncertainty, disrupted flights, rising prices, and messages checking who is safe.
The same meme can function as entertainment in one country and emotional survival in another. Take the American experience of violence, which Sut Jhally, professor of communication at the University of Massachusetts Amherst, says “is very mediated.”
What much of the Western world has consumed instead is what cultural critic George Gerbner called “happy violence”: spectacular, consequence-free, and detached from the aftermath.
Jhally argues that the September 11 attacks remain the defining modern American experience of war-adjacent political violence. Much else has been cinematic: distant invasions, blockbuster destruction, video-game logic, apocalypse franchises.
The teenager from the Midwest joking about being drafted is drawing from zombie films and superhero apocalypses. “There is almost no discussion about what an actual Third World War would look like,” he says. “People do not have a perception of what that really looks like.”
Tech
Hyundai’s New Ioniq 3 Has Hot-Hatch Looks, but Can It Beat BYD?
Hyundai has unveiled its Ioniq 3, a fully electric compact hatchback for urban driving designed to be as aerodynamically efficient as possible yet still offer up a surprisingly spacious interior—a trick the carmaker is loftily calling Aero Hatch. The 3 is intended to fill the gap between Hyundai’s Inster supermini and Ioniq 5 crossover.
In profile, the Ioniq 3 has a sleek front end that transitions into a roofline that stays straight over both front and rear occupants before dropping to merge with the rear spoiler. It’s this roofline that maximizes interior headroom for the rear passengers, but it also offers a supposed class-leading drag coefficient of 0.263.
The car has the same underpinnings as its sibling brand, Kia’s EV2. Two battery options will deliver a projected WLTP distance of 344 km (around 214 miles) for the Standard Range Ioniq 3; the Long Range version is supposedly good for a competitive 308-mile range. Built on the group’s Electric-Global Modular Platform (E-GMP), the car has a 400-volt architecture to lower costs rather than the 800-volt system of the Ioniq 5 N, 6, or 9 SUV. Still, this means that if you can find sufficiently fast DC charging, you can, in theory, top up from 10 to 80 percent in approximately 29 minutes (AC charging capability is up to 22 kW).
This is fine, but it is not a match for BYD’s new Blade 2.0 battery tech that WIRED tried, astonishingly allowing the Denza Z9 GT to charge its battery in just over nine minutes from 10 percent. True, that battery tech was in a $100,000 “premium” EV, but it’s coming to BYD’s wider models. And if BYD makes good on its plans to deliver a charging network to rival Tesla’s Supercharger, then very soon buyers will be expecting comparable charge times, and 30 minutes will quickly feel awfully long.
I asked José Muñoz, Hyundai Motor Company president and CEO, whether this new battery technology from BYD concerns him, whether Hyundai—leading the EV pack with 800-volt architectures for so long—needs to match the Blade 2.0’s performance. “We welcome the challenge,” Muñoz tells me. “Every challenge is an opportunity to do better. And I can tell you that, lately, we have a lot of opportunities to do better.”
“We are also working on fast charging,” Muñoz says, adding that Hyundai’s success will be built on not merely one leading technology but many. “There are not more elements that may be offered by the Chinese that we can offer. It’s only a matter of how you mix them. A lot of times, you get stuck into one indicator. I’m an engineer. And we always have the example of the airplanes: What is more important in an airplane, altitude or speed? There is only one answer. You need to achieve both.”
Tech
Prego Has a Dinner-Conversation-Recording Device, Capisce?
Prego, the pasta sauce company, is getting into hardware with a device that sits on your table and records dinner conversations. No, this isn’t April Fools’.
The Connection Keeper is a round puck that houses two microphones for recording around the table. The recorder was developed in partnership with StoryCorps, the 20-year-old nonprofit that has recorded conversations with more than 720,000 people about their lives.
The Connection Keeper is more of a publicity stunt than a readily available product. Fewer than 100 will be made. The pucks look more like a tuna can than what you’d associate with the pasta sauce brand—small and meant to be tucked aside so as not to attract attention. The whole goal here, Prego and StoryCorps say, is to advocate for keeping people off their phones during dinner.
“Everything now is AI, and everyone has their phones on the table,” says Elyce Henkin, a managing director of StoryCorps studios and brand partnerships. “It interrupts the conversation and the flow. We wanted to get rid of that and go back to the basics and have everyone talking to each other.”
The pucks come packaged with cards inspired by StoryCorps, designed to prompt conversations between family members. Some are aimed at kids; some are aimed at parents or other family members.
The device doesn’t record automatically. Press a button, and the device begins recording CD-quality audio. Push the button again to stop. It records all the audio on a 16-GB microSD card that can hold up to eight hours of audio at a time. Those recordings can then be saved on a StoryCorps microsite or the family’s own storage. There is no cloud connection, no Wi-Fi, and no artificial intelligence features whatsoever.
The more communal element of the project is that StoryCorps will allow users to share their recordings on its website (or keep them private). Anything that has been voluntarily shared will also be physically preserved as a recording along with the larger StoryCorps collection within the US Library of Congress.
Prego is a US company, named after the Italian word for “you’re welcome.” I’ll tell you this from experience growing up in an Italian-American extended family: The Connection Keeper is going to have a hell of a time keeping track of a conversation at a table full of loud uncles and your wine-drunk grandma, who all talk at the same time.
“I think it’s how a lot of families are,” Henkin says. “What StoryCorps does is that it reminds us of our similarities and the humanity that’s in us all, even though we are all different. I imagine that if someone were to go through and listen to the collection, there would be rowdy moments, and there would be kids laughing and moms saying, ‘Don’t eat with your mouth full.’ That’s all part of the truth of it.”
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